ku communicators introductory meeting august 2006
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KU CommunicatorsIntroductory Meeting
August 2006
KU Communicators
Agenda
Welcome & Introductions - Lynn Bretz
Announcements - Bretz
Ad Hoc Committee Report - Bretz & Jennifer Sanner
Update on Visual Identity - David Johnston
Current Events Report - Bretz & Margey Frederick
Report on New Marketing Efforts - Johnston & Todd Cohen
Adjourn
IntroductionsLynn Bretz
Director of University Communications
AnnouncementsLynn Bretz
Director of University Communications
Ad Hoc Committee Report
Jennifer SannerSr. Vice President for Communications, KU Alumni Association
Lynn BretzDirector of University Communications
Visual Identity Update
David JohnstonDirector of Marketing
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Visual Identity Update
Jayhawk Business Card Option: Available Sept. 1
Visual Identity Update
Identity CommitteeDavid Johnston – Marketing (Chair)Christie Appelhanz– College of Liberal Arts & Sciences
Doug Barth – KU Endowment Association
Toni Dixon – School of Business
Faculty – Department of Design
Megan Gannon - KU Center for Research
Deb Graber – University Relations
Michael Irvin – University Relations
Jim Peters – Continuing Education
Allison Rose Lopez – Information Services
Lois Sierra – University Relations
Paul Vander Tuig - Trademark Licensing / Athletics
Elaine Warren – Edwards Campus
Susan Younger – KU Alumni Association
Visual Identity Update
Updated Graphic Identity Standards: Available late September
Visual Identity Update
Current Events Report
Lynn Bretz, Director of University CommunicationsMargey Frederick, Director of Special Events and Visitor
Services
New Marketing Efforts
David Johnston, Director of MarketingTodd Cohen, Interim Director of University Relations
Radio Broadcasting
Todd CohenInterim Director of University Relations
Recorded radio advertisements on the Jayhawk Radio Network 3 for football; 6 for basketball
Drop In radio advertisements
10 to 15 second informational items read by the announcers during breaks in the action. [Example: KU’S INSTITUTE FOR EDUCATIONAL RESEARCH AND PUBLIC SERVICE TRAINS TEACHERS
IN TOPEKA AND JUNCTON CITY ON EARLY READING STRATEGIES FOR AT-RISK CHILDREN. KU SERVES KANSAS.]
KKAN Radio, Phillips County
Dozens and dozens of 60 sec advertisements
Radio BroadcastingKU Serves Kansas campaign
Radio BroadcastingKU Serves Kansas campaign
Small town newspaper
A heartbeat away
Keeping kids trim
How you can help
Suggest topics/provide information for 30 second radio ads that
fulfill the message -- KU serves Kansas.
We need 6 for the basketball season
Preferably, need ‘real people’ and ‘real places’ throughout the
state that can be named in the ad.
Example:
BARBARA GRABBE OF HAYS IS AMAZED WHEN DR. GARY DOOLITTLE CHECKS HER VITAL SIGNS – FROM 300 MILES
AWAY AT THE KU MEDICAL CENTER. SINCE HER CANCER SURGERY, SHE’S BEEN TREATED BY TOP CANCER
SPECIALISTS AT THE K-U MEDICAL CENTER THROUGH KU’S TELEMEDICINE PROGRAM. LAST YEAR THIS
TECHNOLOGY HELPED 2,500 KANSAS FAMILIES RECEIVE CARE AND STAY IN THEIR COMMUNITIES. KU SERVES
KANSAS
On Hold MusicTodd Cohen
Interim Director of University Relations
What is On Hold Music?
Music and messages that plays:
Whenever a caller is put on hold
During the interval when a call is transferred
During the interval when a caller is added to a conference
call -- or a conference call is placed on hold
What do callers to KU hear now?
( ( ( Nothing ) ) )
According to national research*:
The first impression people get of an office -- or university -- is from the telephone.
70 percent of all calls are put on hold.
52 percent of callers will hang up before they'd listen to 60 seconds of dead air.
Call abandonment rates for people on hold with dead air are over 60 percent
Music and messages on hold reduces caller hang-up by over 80 percent
Callers are willing to increase the time they spend on hold by 120 percent when listening to music and messages
More than 80 percent of callers prefer to hear music and information rather than just music. results:
* survey by USA Business Telephone Today
Why On Hold Music is a good idea
Why On Hold music is a good idea
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
Introducing KU On Hold MusicStarting Oct. 1, the KU offices of University Relations and Information Services are making special Music On Hold available at no charge to KU faculty, staff and office phones on the Lawrence campus.
Muzak no! Rock Chalk Remix yes!KU Music on Hold features Rock Chalk Remix, which was created especially for this purpose and blended with KU public service messages.
How to sign up
www.onhold.ku.edu
• To subscribe, department representative may register your department’s telephone numbers to play Music on Hold. The Music on Hold registration page will prompt you for the representative’s KU ID. This is to enable NTS to send you e-mail to confirm your registration for this service and advise you when it will be added to your phone.
TV advertisingDavid Johnston
Director of Marketing
Next MeetingThursday, September 28, 2006
12:00 - 1:30 PMKU Endowment Association