kristie sharp from atlanta regional commission aaa social media presentation at n4a conference
Post on 17-Oct-2014
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Social Media and the Aging Social Media and the Aging Network: One AAA’s Network: One AAA’s ExperienceExperience
n4a Conference, July 20, 2010Kristie SharpAtlanta Regional Commission, [email protected]
ARC’s ChargeARC’s ChargeReach computer savvy older adults and caregivers and help them access information regarding Medicare benefits and related resource online.
Things to Consider Before Things to Consider Before StartingStartingOrganizational rules and
regulationsStaff’s technical abilityWhat is the best medium for
the information being shared?Ability to maintain medium
once created
AgeWise Connection AgeWise Connection PagePage
www.facebook.com/AgewiseConnection
Vision for Vision for AgeWiseAgeWise PagePagePost notices on important dates and
deadlines related to Medicare benefitsShare educational information and
materials on the healthcare systemLink individuals to health and benefits
related resources and websitesProvide information on upcoming events
Page PromotionPage Promotion
Successes Successes Facebook page creationSite promotionNumber of fansInformation sharedOngoing page views
ChallengesChallenges
Making fans more interactive on Facebook page
Utilization of TwitterStaff utilization
What’s NextWhat’s NextContinue to promote siteIncrease number of fansIncrease interactivity on pageDetermine tactics to better utilize
TwitterMore focus on promoting events
and activities through the page