krds india post podium august / september 2014: online retail
DESCRIPTION
Each second month, KRDS India unveils to you a monthly Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Online Retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
![Page 1: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
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E-COMMERCE - IndiaPOST PODIUM
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Brands Considered
Based on data gathered between August and September 2014
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LEADING BRANDS(Based on Fan Count)
![Page 5: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/5.jpg)
Fans: 53,97,952
Fans: 37,52,739 Fans: 34,96,344
Fans: 30,07,761 Fans: 29,63,153
Fans: 24,34,250
Based on data gathered from Social Bakers
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ENGAGED BRANDSBased on PTAT(People Talking About This)
Ratio
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PTAT: 4.84%
PTAT : 2.56% PTAT : 1.96%
PTAT : 1.63% PTAT : 0.85%
PTAT : 0.41%
![Page 8: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/8.jpg)
Methodology
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(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
![Page 10: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/10.jpg)
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product
information
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10.51
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
![Page 12: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/12.jpg)
7.89
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
![Page 13: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/13.jpg)
2.23
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
![Page 14: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/14.jpg)
1.01
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
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0.95
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between August and September 2014
![Page 16: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/16.jpg)
Top 5 Promotional PostsContent to publicize product promotions and discounts
![Page 17: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/17.jpg)
8.98
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
![Page 18: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/18.jpg)
7.29
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
![Page 19: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/19.jpg)
6.12
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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5.88
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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3.28
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between August and September 2014
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Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of
any brand
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11.67
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
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7.05
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
![Page 25: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/25.jpg)
2.89
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
![Page 26: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/26.jpg)
1.54
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014
![Page 27: KRDS India Post Podium August / September 2014: Online Retail](https://reader035.vdocuments.site/reader035/viewer/2022070320/558936f4d8b42a61658b4596/html5/thumbnails/27.jpg)
0.39
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between August and September 2014