krds india post podium / june - july 2014: fashion & retail
DESCRIPTION
Every second month, KRDS India unveils to you a Social Media Report highlighting the top 5 posts from select industries. This month, we have focused on Fashion & Retail. What do you think are the top 5 posts in India for this industry? Take a look at our report to know the answer!TRANSCRIPT
![Page 1: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/1.jpg)
www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS
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Brands Considered
Fans: 94,48,988
Fans: 2,16,88,102
Fans: 44,51,164
Fans: 58,02,872
Fans: 34,92,218 Fans: 32,44,663
Based on data gathered between June and July 2014
![Page 3: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/3.jpg)
Methodology
![Page 4: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/4.jpg)
(No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments)
No. of Fans of Page
KRDS Engagement Score on Post
x 1000
This calculation is based on the following assumptions:• Fans like posts most frequently• Fans share posts less frequently• Fans comment on posts rarely
We multiply by 1000 for legibility
Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other.
IntroductionWe have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score.
![Page 5: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/5.jpg)
Top 5 Brand Specific PostsContent unique to the particular brand, including events, slogans, and product information
![Page 6: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/6.jpg)
10.44
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 7: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/7.jpg)
1.70
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 8: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/8.jpg)
0.79
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 9: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/9.jpg)
0.33
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 10: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/10.jpg)
0.28
KRDS Engagement Score
Brand
Spe
cific Po
sts
Based on data gathered between June and July 2014
![Page 11: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/11.jpg)
Top 5 Promotional PostsContent to publicize product promotions and discounts
![Page 12: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/12.jpg)
61.08
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 13: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/13.jpg)
3.15
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 14: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/14.jpg)
2.73
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 15: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/15.jpg)
1.30
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 16: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/16.jpg)
0.83
KRDS Engagement Score
Prom
otio
nal P
osts
Based on data gathered between June and July 2014
![Page 17: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/17.jpg)
Top 5 Generic PostsContent aimed at driving engagement that could be posted to the page of any
brand
![Page 18: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/18.jpg)
14.59
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
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0.63
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 20: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/20.jpg)
0.49
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 21: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/21.jpg)
0.47
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 22: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/22.jpg)
0.27
KRDS Engagement Score
Gener
ic Po
sts
Based on data gathered between June and July 2014
![Page 23: KRDS India Post Podium / June - July 2014: Fashion & Retail](https://reader036.vdocuments.site/reader036/viewer/2022062319/554f0ce8b4c90547648b5545/html5/thumbnails/23.jpg)
Priyanka Mehta
Business Development
Executive
KRDS - [email protected]
+919840761683
Priyanka.mehta.krds
THANK YOU