8/19/2019 Komunitas Organik Indo

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KOMUNITAS ORGANIK INDO.ORG

SOCIAL COMMUNITY&ITS SOCIAL MEDIA MARKETING STRATEGY

BPK. CHRISTOFFEL EMILLE

“TO BUILD A COMMUNITY IS TO ESTABLISH A GIANT STRENGTH

FROM A TINY INDIVIDUALS/ENTITIES WITH A HUGE NUMBERS”

CHALLENGE IN THIS COMMINITY:

-NOT POPULAR

-EASY TO MISUNDERSTOOD

-HUGE IN CRITERIA

 SOLUTIONS

COMMUNICATING

EDUCATING

BROADCASTING

GOALS

-ORGANIC IS EASY TO GET+CHEAP GOALS OF COMMUNICATION!

-CHEAP: CUTTING THE SUPPLY CHAIN DISTRIBUTION

-BA"AAR OF ORGANIC PRODUCTS ATTRIBUTES! INVITATION

 THOROUGH SOCIAL MEDIA!

-TOOLS: WORKSHOP+SEMINAR ORGANIC PRODUCTS-HARVESTING DATA FROM CUSTOMERS:CUSTOMER REWARD-# DBS

$$$ DBS-# INVITE THEM TO THE NE%T EVENT

PPL DOESNT REALLY APPRECIATE LOCAL

-POOR HEALTH

-ECONOMY OF MICRO UNTOUCH

-DAMAGE ENVIRONMENT

-BAD FOR ENTREPRENEURSHIP

CAMPAIGN AS A TOOL OF COMM

INSURE:PPL DOESNT REALLY APPRECIATE LOCAL

CAMPAIGN:'LOCAL(LOCAL

SHOW: FESTIVAL LOKAL UNTUK LOKAL

COMMUNI CARING: BA"AAR) WORKSHOP) AND TALKSHOW

BE FRIEND W/ MEDIA: KOMPAS GROUP.

WHITE FLOWER COMM: CUSTOMERS