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Online Demographic Survey Results

June 2008Published Aug 2008

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SURVEY FINDINGS

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INTRODUCTIONObjective: To identify the demographic profile of users coming to the Travel, Technology, Social Networking & Business/Finance websites on Komli’s ad network

Duration: 26 days (4th June – 30th June)

Channels: Travel, Technology, Social Networking & Business/Finance

Sample: The survey has been conducted using statistically significant sample sizes across each of the four categories

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TRAVEL

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Gender & Age

More than 9 in 10 respondents are male

91%

9%

Gender

Male

Female

2%

62%

35%

1%

Age

<15 yrs15-30 yrs30-45 yrs45-60 yrs

Most respondents are in the age group of 15-30 yrs Around 1/3rd of the respondents are in the age group of 30-45 yrs

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Education & Occupation

More than 1/3rd of the respondents are graduates 3 in 10 respondents are post graduates

8%

22%

38%

30%

3%

Education

SchoolUnder gradGraduatePost gradVocational

18%

25%

33%

8%

15%

1% 1%

Occupation

StudentServiceProfessionalGovt.Self employedRetiredOther

1/3rd of the respondents are professionals 1 in 4 respondents are in service

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Industry

Nearly 1/5th of the respondents are in the IT industry More than 1 in 3 respondents work in Other industries

OtherPharmacy

Real estateHospitality

RetailAutomotive

Advertising & mediaTelecommunication

ConstructionService

ManufacturingBanking & finance

IT

34%1%1%

2%2%

3%3%3%

5%9%10%10%

17%

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Nearly 9 in 10 respondents are male 70% of the respondents are in the age group of 15-30 yrs 1/4th of the respondents are in the age group of 30-45 yrs

Gender & Age

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Nearly 2 in 5 respondents are graduates More than 1/4th are under grads

31% of the respondents are students 26% are in service & 23% are professionals

Education & Occupation

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Nearly 1/5th of the respondents are in the IT industry More than 2 in 5 work in Other industries

Industry

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SOCIAL

NETWORKIN

G

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More than 8 in 10 respondents are male 4/5th of the respondents are in the age group of 15-30 yrs

Gender & Age

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37% of the respondents are graduates 25% & 23% are under grads & post grads respectively

2/5th of the respondents are students 24% are professionals & 21% are in service

Education & Occupation

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Slightly more than 1/5th of the respondents are in the IT industry Nearly 2 in 5 work in Other industries

Industry

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BUSINESS/

FINANCE

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Nearly 9 in 10 respondents are male

89%

11%

Gender

Male

Female

67%

28%

6%

Age

15-30 yrs

30-45 yrs

45-60 yrs

2/3rd of the respondents are in the age group of 15-30 yrs Nearly 3 in 10 are in the age group of 30-45 yrs

Gender & Age

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½ the respondents are graduates 19% & 17% are post grads & under grads respectively

6%

17%

50%

19%

3%6%

Education

SchoolUnder gradGraduatePost gradVocationalOther

31%

25%

17%

6%

19%

3%

Occupation

Student

Service

Professional

Govt.

Self employed

Other

31% of the respondents are students 1/4th of the respondents are in service

Education & Occupation

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Nearly 1/5th of the respondents are in the IT industry Around 1/3rd work in Other industries

OtherPharmacy

Real estateRetail

HospitalityAutomotive

Advertising & mediaTelecommunication

ConstructionService

ManufacturingBanking & finance

IT

34%1%1%

2%2%3%3%3%

5%9%10%10%

17%

Industry

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