koahnic broadcast corporation national underwriting

National Underwriting OpportunitiesNational Underwriting Opportunities

Koahnic Broadcast CorporationKoahnic Broadcast Corporation 3600 San Jeronimo Drive, Suite 480| Anchorage, AK 99508 | www.knba.org3600 San Jeronimo Drive, Suite 480| Anchorage, AK 99508 | www.knba.org

Represented by GoalBusters ConsultingRepresented by GoalBusters Consulting

888.883.2690888.883.2690 [email protected]@goalbusters.net

Who is Koahnic?

Headquartered at KNBA-Anchorage, the first Native American radio station to broadcast in an urban market, Koahnic Broadcast Corporation produces and distributes programs focused on sharing Native voices with communities around the globe. Koahnic’s programs are aired on over 300 public and tribal stations.

National Programs

KoahnicKoahnic the Athabascan word in the Athna dialect meaning “live air”the Athabascan word in the Athna dialect meaning “live air”

National Native News is the only daily newscast from a Native American perspective, broadcasting Monday through Friday on 308 radio stations and translators throughout the United States and Canada. According to the Radio Research Consortium, 1.177 million listeners tune in to National Native News each week. In 2012, National Native News celebrates its 25th Anniversary. National Native News is and has always been hosted and produced by Native American journalists. www.nativenews.net

Native America Calling, North America’s first and only “electronic talking circle” linking rural and urban Native America, celebrating its 17th Anniversary in 2012. This one-hour live call-in talk show features expert guests and deals in-depth with a wide range of topics affecting Native peoples. It also educates non-Native listeners about Native issues and culture. Native America Calling is broadcast weekly on 83 Native stations and translators reaching communities and reservations throughout the United States and Canada. www.nativeamericacalling.com

Earthsongs is broadcast weekly on more than 93 Native and other public radio stations reaching communities throughout the United States and Canada Earthsongs fills the airwaves with contemporary and traditional Native music from Barrow to Berkeley and from Washington to New York. This one hour broadcast is carried in top markets like Austin, Texas and Philadelphia, PA in the United States. www.earthsongs.net

Native Voice One (NV1) educates, advocates, and celebrates Native American life and culture by providing a program service from a Native point of view. This service is for everyone interested in Native American news, culture, music, events, and life. NV1 enables Native people, especially those who do not have access to the many village-based Native owned and operated stations, to stay connected. Many Native stations and independent radio producers contribute Native-oriented programs to NV1 for inclusion in the NV1 program service. NV1 broadcasts the Native voice through affiliate Native and other radio stations and via internet radio. www.nv1.org

Audience Demographics Koahnic reaches Native American and Alaska Native rural populations

Koahnic’s targeted reach includes all Native owned public radio stations. Our audience includes impoverished Alaska Natives and Native Americans living in rural areas on Indian Reservations and in remote villages across Alaska.

Koahnic reaches Affluent and Influential Audiences

Koahnic’s programming reaches across more than 300 stations across the U.S. Our audience is made up of the best educated and most affluent radio listeners.

Public Radio listeners… • 94.9% have a household income over $50,000 • 53% say they influence business decisions • 66% are classified as professionals or executives • Over 50% are college educated

Station Participation (carrying one or more Koahnic programs)

KoahnicKoahnic Reaches Native and NonReaches Native and Non--Native audiences throughout the countryNative audiences throughout the country

National Underwriting Package To reach maximum exposure to Koahnic audiences, support all four Koahnic produced and nationally distributed programs: National Native News, Native America Calling, Earth Songs and Native Voice One. This package is a way to show your support for Native voices on the radio and is a cost effective way to reach our audiences.

Package includes: • Placement in all four nationally distributed programs

• Logo placement on Koahnic website and program specific sites with links

• Guaranteed rates for two years

• Bonus spots placed in program of choice, subject to availability

All spots voiced by Koahnic Broadcast Corporation talent. Scripts are subject to final approval by All spots voiced by Koahnic Broadcast Corporation talent. Scripts are subject to final approval by Koahnic and must follow FCC and Koahnic underwriting guidelines.Koahnic and must follow FCC and Koahnic underwriting guidelines.

Weeks Spots Total Potential

Spots

Effective Rate per

spot

Cost per

Week TOTAL

1 19 8,319 $0.74 $6,175 $6,175

4 76 33,276 $0.69 $5,700 $22,800

12 228 99,828 $0.57 $4,750 $57,000

24 456 199,656 $0.46 $3,800 $91,200

52 988 432,588 $0.34 $2,850 $148,200


Weeks Spots Station

Reach

Total

potential

spots

Effective rate

per spot

Cost per

Week TOTAL

1 5 1,540 7,700 $0.28 $2,125 $2,125

4 20 1,540 30,800 $0.26 $2,000 $8,000

12 60 1,540 92,400 $0.24 $1,875 $22,500

24 120 1,540 184,800 $0.19 $1,500 $36,000

52 260 1,540 400,400 $0.16 $1,250 $65,000

National Native News is a five-minute daily newscast. One week of 5 national underwriting announcements on National Native News gets 1,540 individual station airings, more than half of which are in prime drive time. Messages in National Native News are 15-seconds.

Native America Calling is the preeminent vehicle to reach deep into Native communities throughout the United States. This is an hour-long call in program containing two fifteen sec-ond business sponsorship credits and two thirty second paid non-profit messages.

Weeks Spots Effective Rate

per Spot

Cost per

Week TOTAL

1 5 $4.94 $2,000 $2,000

4 20 $3.70 $1,500 $6,000

12 60 $3.46 $1,400 $16,800

24 120 $3.21 $1,300 $31,200

52 260 $2.96 $1,200 $62,400

Station

Reach

81

81

81

81

81

Total Potential

Spots

405

1620

4860

9720

21060


Earthsongs is broadcast weekly on more than 93 Native and public radio stations reaching communities throughout the United States and Canada, filling the airwaves with contemporary and traditional Native music from Barrow to Berkeley and from Washington to New York. This is a one hour broadcast containing two 15-second business sponsor-ship credits and a 30 second paid non profit message. Earthsongs is car-ried in top markets in the United States like Austin, TX and Philadelphia, PA.

Weeks Spots Effective Rate

per Spot

Cost per

Week TOTAL

4 4 $1.88 $350 $1,400

12 12 $1.61 $300 $3,600

24 24 $1.48 $275 $6,600

52 52 $1.34 $250 $13,000

Station

Reach

93

93

93

93

Total

Potential Spots

744

2232

4464

9672

Native Voice One (NV1) educates, advocates, and celebrates Native American life and culture by providing a program service from a Native point of view. This service is for everyone interested in Native American news, culture, music, events, and life. NV1 enables Native people, especially those who do not have access to the many village-based Native owned and operated stations, to stay connected. Many Native stations and independent radio producers contribute Native-oriented programs to NV1 for inclusion in the NV1 program service. NV1 broadcasts the Native voice through af-filiate Native and other radio stations and via internet radio.

Weeks Spots Effective Rate per Spot TOTAL

4 112 $1.75 $196

12 336 $1.50 $504

24 672 $1.25 $840

52 1456 $1.00 $1,456

koahnic broadcast corporation national underwriting

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