know your users - iga moscichowska at mobiconf 20176
TRANSCRIPT
1
MOBICONF.ORG | 6-7 OCTOBER 2016
Iga Mościchowska
@yourTwitter
www.youradress.com
2
MOBICONF.ORG | 6-7 OCTOBER 2016 3
Do you create a product used by people?
MOBICONF.ORG | 6-7 OCTOBER 2016 4
Have you seen your users using the product?
MOBICONF.ORG | 6-7 OCTOBER 2016
A story about a mountain
5
MOBICONF.ORG | 6-7 OCTOBER 2016
5 second test
6
MOBICONF.ORG | 6-7 OCTOBER 2016
User tests
7
MOBICONF.ORG | 6-7 OCTOBER 2016
Why do research?
8
MOBICONF.ORG | 6-7 OCTOBER 2016 9
Design processes
MOBICONF.ORG | 6-7 OCTOBER 2016
Time and budget constraints
10
MOBICONF.ORG | 6-7 OCTOBER 2016
3 stages of product market
11
MOBICONF.ORG | 6-7 OCTOBER 2016 12
MOBICONF.ORG | 6-7 OCTOBER 2016
You are not your user
13
MOBICONF.ORG | 6-7 OCTOBER 2016
Go out of the building
14
MOBICONF.ORG | 6-7 OCTOBER 2016
Building up empathy of the product team
15
MOBICONF.ORG | 6-7 OCTOBER 2016
When to research?
16
MOBICONF.ORG | 6-7 OCTOBER 2016
etnographic research and observations
17
MOBICONF.ORG | 6-7 OCTOBER 2016 19
Surveys
MOBICONF.ORG | 6-7 OCTOBER 2016
Interviews
20
MOBICONF.ORG | 6-7 OCTOBER 2016
User tests
21
MOBICONF.ORG | 6-7 OCTOBER 2016 22
MOBICONF.ORG | 6-7 OCTOBER 2016
How to convince others?
23
MOBICONF.ORG | 6-7 OCTOBER 2016
Did I inspire you?
24
&Q&Aquestions answers
25