know your users - iga moscichowska at mobiconf 20176

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Page 1: Know your users - Iga Moscichowska at Mobiconf 20176

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Page 2: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

Iga Mościchowska

@yourTwitter

www.youradress.com

[email protected]

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MOBICONF.ORG | 6-7 OCTOBER 2016 3

Do you create a product used by people?

Page 4: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016 4

Have you seen your users using the product?

Page 5: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

A story about a mountain

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Page 6: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

5 second test

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Page 7: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

User tests

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MOBICONF.ORG | 6-7 OCTOBER 2016

Why do research?

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MOBICONF.ORG | 6-7 OCTOBER 2016 9

Design processes

Page 10: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

Time and budget constraints

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MOBICONF.ORG | 6-7 OCTOBER 2016

3 stages of product market

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MOBICONF.ORG | 6-7 OCTOBER 2016 12

Page 13: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

You are not your user

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Page 14: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

Go out of the building

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Page 15: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

Building up empathy of the product team

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Page 16: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

When to research?

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Page 17: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

etnographic research and observations

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MOBICONF.ORG | 6-7 OCTOBER 2016

Diaries

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MOBICONF.ORG | 6-7 OCTOBER 2016 19

Surveys

Page 20: Know your users - Iga Moscichowska at Mobiconf 20176

MOBICONF.ORG | 6-7 OCTOBER 2016

Interviews

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MOBICONF.ORG | 6-7 OCTOBER 2016

User tests

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MOBICONF.ORG | 6-7 OCTOBER 2016 22

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MOBICONF.ORG | 6-7 OCTOBER 2016

How to convince others?

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MOBICONF.ORG | 6-7 OCTOBER 2016

Did I inspire you?

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Page 25: Know your users - Iga Moscichowska at Mobiconf 20176

&Q&Aquestions answers

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