kmiller resume

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KENDRA MILLER [email protected] - 9320 Edmonston Rd Apt. 301 - Greenbelt, MD 20770 - (707) 318-1713 SUMMARY Former student-athlete in NCAA Division II volleyball for California State University - Monterey Bay Over seven years of experience working in NCAA athletic departments (Division I and II) Knowledge in Microsoft Office programs, both Apple and PC computers Graphic design/Photoshop experience EDUCATION San Jose State University Master of Arts in Kinesiology: Sport Management California State University Monterey Bay Bachelor of Science in Kinesiology, emphasis in Sport Management Graduated with Cum Laude Honors for both degrees EMPLOYMENT Terrapin Sports Marketing Sales Assistant July 2011-Present Preparation of extensive sales packages, presentation materials, and sponsorship recaps Assistance in the set-up and execution of TSM Pre-game Tailgate for Maryland Football games, including decoration, catering, and guest pass coordination Assistance in the execution of various Maryland Basketball game day elements, including: Coordination of all game program sales: scheduling and supervising teams of 8-16 people Execution of in-game LED signage Luxury suite/hospitality coordination Organization and execution of the Buffalo Wild Wings Best Seat in the House promotion: Responsible for setting up space, creating trivia content, selecting winners, managing promotional assistants and coordinating between restaurant, limo company, and selected winners Creation of student ticket ads and coordination with the Maryland ticket office on the placement of student ticket advertisements for all home football and men’s basketball games Creation of various additional creative elements, mainly internet and print material based on internal and current and prospective client needs Maintenance of TSM’s Facebook and Twitter social media accounts Maintenance of both umterps.com and cbscsp.com TSM website content Assistance in executing Terrapin Sports Radio Network content including women’s basketball live reads and advertisement logs, creation of Maryland Minute content, and of the Jiffy Lube Signature Moment Management of “Papa John’s VIP” Promotion for both football and ACC men’s basketball games Coordination with radio stations (who facilitated winner selection) Correspondence with promotion winner Execution of live promotion on game day Documentation of all game day sponsor elements with photography Execution of basic office needs such as mailing, inventory, invoicing, contract summaries, copying, etc. Fresno State Athletics Marketing Assistant July 2010-May 2011 Head marketer for women’s soccer, women’s basketball, women’s lacrosse, and swimming and diving. Duties included: Planning and executing exciting and engaging marketing plans for each season Writing and producing radio and video promotional material Planning and writing game day scripts including PA announcements, video board features, audio elements, and in- game promotions/contests for over 30 matches All in adherence with sponsor contracts (when applicable) Booking and coordinating event guests such as performers, “ball girls”, National Anthem singers, charity groups, blood drives, ROTC color presentation, etc. Coordinating with facility managers for all special events and game day operations Coordinating with school band, cheer team, dance team, and mascot Budget management Responsible for ~ 24% of (non-football) athletic marketing budgets

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Resume of Kendra Miller - Updated 4/12

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Page 1: KMiller Resume

KENDRA MILLER [email protected] - 9320 Edmonston Rd Apt. 301 - Greenbelt, MD 20770 - (707) 318-1713

SUMMARY Former student-athlete in NCAA Division II volleyball for California State University - Monterey Bay

Over seven years of experience working in NCAA athletic departments (Division I and II)

Knowledge in Microsoft Office programs, both Apple and PC computers

Graphic design/Photoshop experience

EDUCATION San Jose State University – Master of Arts in Kinesiology: Sport Management

California State University Monterey Bay – Bachelor of Science in Kinesiology, emphasis in Sport Management

Graduated with Cum Laude Honors for both degrees

EMPLOYMENT Terrapin Sports Marketing – Sales Assistant July 2011-Present Preparation of extensive sales packages, presentation materials, and sponsorship recaps

Assistance in the set-up and execution of TSM Pre-game Tailgate for Maryland Football games, including decoration, catering, and guest pass coordination

Assistance in the execution of various Maryland Basketball game day elements, including:

Coordination of all game program sales: scheduling and supervising teams of 8-16 people

Execution of in-game LED signage

Luxury suite/hospitality coordination

Organization and execution of the Buffalo Wild Wings Best Seat in the House promotion:

Responsible for setting up space, creating trivia content, selecting winners, managing promotional assistants and coordinating between restaurant, limo company, and selected winners

Creation of student ticket ads and coordination with the Maryland ticket office on the placement of student ticket advertisements for all home football and men’s basketball games

Creation of various additional creative elements, mainly internet and print material based on internal and current and prospective client needs

Maintenance of TSM’s Facebook and Twitter social media accounts

Maintenance of both umterps.com and cbscsp.com TSM website content

Assistance in executing Terrapin Sports Radio Network content including women’s basketball live reads and advertisement logs, creation of Maryland Minute content, and of the Jiffy Lube Signature Moment

Management of “Papa John’s VIP” Promotion for both football and ACC men’s basketball games

Coordination with radio stations (who facilitated winner selection)

Correspondence with promotion winner

Execution of live promotion on game day

Documentation of all game day sponsor elements with photography

Execution of basic office needs such as mailing, inventory, invoicing, contract summaries, copying, etc. Fresno State Athletics – Marketing Assistant July 2010-May 2011 Head marketer for women’s soccer, women’s basketball, women’s lacrosse, and swimming and diving. Duties included:

Planning and executing exciting and engaging marketing plans for each season

Writing and producing radio and video promotional material

Planning and writing game day scripts including PA announcements, video board features, audio elements, and in-game promotions/contests for over 30 matches – All in adherence with sponsor contracts (when applicable)

Booking and coordinating event guests such as performers, “ball girls”, National Anthem singers, charity groups, blood drives, ROTC color presentation, etc.

Coordinating with facility managers for all special events and game day operations

Coordinating with school band, cheer team, dance team, and mascot

Budget management – Responsible for ~ 24% of (non-football) athletic marketing budgets

Page 2: KMiller Resume

Designing and ordering promotional giveaway items based on branding guidelines

Designing promotional flyers and newspaper and digital advertisements with PhotoShop

Managing and training game day intern and staff

Average attendance for women’s soccer: 549, women’s basketball: 2,659, women’s lacrosse: 181

Attended the women’s basketball 2011 NCAA Tournament first-round in Albuquerque, NM as titled team videographer

Documented team during travel, practices, and game day

Shot and produced short videos for quick publication on social media sites

Coordination of social media avenues such as Facebook, YouTube, and Twitter

Assisted in efforts to more than double the amount of “likes” on the Fresno State Athletics Facebook page from ~4,400 to ~9,300 during 10 months

Assistance with marketing and promotions for football, women’s volleyball, men’s basketball, softball, and baseball, both in office and game day and with other athletic department special events

Coordination of the Junior Bulldog Kid’s Club

Solicited participation and maintained database of members

Coordinated and created weekly and monthly newsletters

Achieved a 25% membership increase from 2009-10

San Jose State Athletics – Marketing Graduate Assistant August 2008-December 2009 Head of the Junior Spartans Kid’s Club:

Solicited participation, maintained database of members, and facilitated all ticket requests

Maintained affiliated Facebook accounts – Both Sammy Spartan (mascot) and athletics page

Assisted with the marketing and promotion efforts in football, volleyball, men’s and women’s soccer, and men’s and women’s basketball. Duties included:

Writing game scripts including PA announcements and in-game promotions/contests

Planning and executing game promotions

Managing and training other game day interns

General office duties such as mailing, faxing, copying, emailing, phone correspondence, data entry, product inventory, and more

Cal State Monterey Bay Athletics – Student Intern – Multiple Areas 2004-2008 – Seasonal Assistant concession manager 2004-2007 for major sporting events

Included purchasing, inventory, food preparation, customer service, cleanup, and money handling

At some games, managed both concessions and ticket sales, sometimes just tickets

Athletic finance office experience

Co-founder of “Blue Crue” – Athletic fan group for students, still active today

Assistant game manager for basketball games in 2008

OTHER EXPERIENCE Fundraising Volleyball Tournament Project Manager – Graduate Final Project Fall 2009 Implemented a fundraising volleyball tournament for the San Jose State Club Volleyball team. Duties included:

Soliciting and working with sponsors who provided concession items and tournament prizes in exchange for advertisements on tournament t-shirt and program

Coordination with campus facility management

General event/tournament management

Coordinating all concession efforts

Designing and producing event t-shirts and programs

Completed a review of literature on fundraising and event management

Created a comprehensive guide on how to run a similar event

Twenty-two teams of 6 (or more) people participated and over $4,000 (from concessions and tournament entry fees) were raised