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Klaasjan Tukker - Adobe Systems | @ktukker - ktukker@adobe.comDigital Magazines - The End of the Beginning…

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SMARTPHONE

DISH WASHERVCR

PC

CELLPHONE

INTERNET

HDTV

TABLET

STOVE

PHONE

ELECTRICITY

CAR

1910

1900

1930

1920

1950

1940

1970

1960

1980

2000

1990

2020

2010

33%

50%

75%

90%

10%

Asymco

Technology Adoption

5

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Mobile vs. Desktop

6

Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12

PCs

Tablets

Source: Apple, Google, IDC, Enders Analysis

Jun-13

200

600

1,000

1,400

1,800

iPhone & Android Smartphones

Estimated global install base (m)

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Mobile Media Consumption

7

2010 2011 2012 2013

Mobile

Desktop

Source: eMarketer, April 2014

2014

3%

7%

11%

16%

24%

20%Share of time spent consuming media

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Apps Continue to Dominate the Mobile Web

8

Source: Flurry Analytics

MOBILE WEB

APPS

Jun 2014

14%

86%20%

80%

Jun 2013

Time Spent

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Article-centric: Publishing More Frequently Increases Time-spent

10

Aug

20

13

Source: DPS Analytics

45

90

135

180

Monthly minutes per unique user

July

20

13 Sep

2013 Oct

20

13

Now

20

13 Dec

20

13 Jan

2013 Fe

b 20

13

Mar

20

13 Apr

20

13

May

20

13 Jun

2013 July

20

13

TOP WEEKLIES

TOP MONTHLIES

TOP DAILIES

V

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Today’s Reading Experience

11

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Content first - Article Centric

12

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Title Text

14

Digital Publishing Suite

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