kirstin gunn portfolio
Post on 12-Mar-2016
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DESCRIPTIONAssitent Account Executive
LOral Brandstorm Weir Family Exhibit
Under ArmourBYU Direct Mail
5I get my straightforwardness, good taste and realism from my mom; they can be talents or curses. When asked for
advice we will answer immediately and cant help but be the devils advocate. She taught me that it is better to be over
dressed then under dressed,. We both only truly enjoy a movie if it is a believable story.
She brought me up to dream as big as the Dallas sky.
On my own I have learned that I love to see the view around me. When I say I am going
running I find myself walking most of the time. I dont like being left alone, so I bring people around my
table by good food. Food is the one thing I will not skimp on.
Being the youngest in the family of all girls I have learned how to become an excellent peacemaker (especially if it is a
dispute over clothes) and I was born talking loud.
When I get really excited I start to talk louder and faster. I cant help but tell people the things I find
interesting or am passionate about.
My house is always under construction because I am al-ways rearranging, organizing, painting, or who knows what else. I always see room for improvement and love change.
BYU AdLab Provo, UT Current Account Manager Manage teams of student planners and creatives Help set client objectives Write briefs and conference reports
BYU S.A.S. Creative Services Provo, UT CurrentReceptionist Help designers with ad layout and content Keep office running smoothly and project files organized Make sure all cost are accounted for
BYU Communications Internship Office Provo, UT Dec. 2010 - Aug. 2011Assistant to Internship Director Organized and input forms for over 100 students each semester Acted as an informational resource for all students
Invitations Etc. Provo, Ut Augst 2009 - Dec. 2010 Manager Liaison between store and owner Created employees schedules and payment Placed orders based on retail demand
Leadgenix Provo, UT Summer 2010Intern Learned Search Engine Optimization Developed skills to maintain social media presence Implemented advertising for some clients
Develop timelines and ensure deadlines are met Present to clients
Orchestrate gathering of ad approvals Deliver final projects
Created and managed Employer Database
Recorded monthly profit reports Acted as contact person for vendors
Awards Campus Finalist for Loreal Brandstrom 2012
Member of American Advertising Federation at BYU
Sk i l l s Adobe Suite Qualtrics SPSS Media Planning Interviewing Microsoft Office
Brigham Young UniversityGraduating June 2012
Communications B.A. Emphasis in Advertising Business Management Minor
Related Courses Research Methods Media Planning Creative Concepts Account Planning Account Management
Contact Gunnk3@gmail.com 214.454.0240 Linkedin.com/in/kirst ingunn
Object ive Assistant Account Executive
9LOral Brandstorm 2012Problem
Be creative and imagine the new iconic and innovative product or product range of The Body Shop, respecting the brands Values.
TacticsAnalyze the current beauty market and position of The Body Shop.
Insight 135 million women are seeking a facial hair solution; yet there are very
few comfortable or natural solutions..
Lemon (a free trade ingredient) has the power to naturalize skin and odor, which would solve two main problems of facial hair removers.
Women go to blogs more then ever for beauty advice.
What I Did
With my team I was able
research, and analyze th
e market. I
was also able to brain
storm ideas for
product, packaging an
d a marketing
plan. A two-year plan w
as made from
my ideas on which ma
rkets would be
best. I learned how to e
ideas to an art direct, a
collaborate with a team.
Campus Finals Case Study
Solution We proposed Bare with Lemon. A two-step solution for womens facial hair; first a comfortable hair remover, and second a daily hair abetment to slow facial hair growth. These products would have never-seen-before, touch free applicators.
The remover would dry as a peel to reduce mess, and the abetment would go on the same as a lotion stick as part of a daily beauty regimen.
The two-year plan would include sending bloggers free samples of Bare with Lemon and ask them to try it and review it on their blog with a generous
coupon incentive. There would be special window displays in store highlighting the new free trade ingredient, lemons, as well as a mirror with a
natural light simulator for women to check for facial hair. By the end of 2014 Bare with Lemon would be in all The Body shop stores around the world.
11 Creative by Mariam Blanco Blogger Package Micro-Website
Weir Family Exhibit
Problem The exhibit wanted to have a social media presence.
Insight If students and other patrons of the museum knew the background of
the Weir family they would be more likely to go see the exhibit.
SolutionNot only have an information page for the exhibit, but create a page for
the main artist, Julian Alden Weir. On his page, he made posts taken directly from things he had written while he studied in Europe.
What I Did
I was the account mana
ger for the
social media campaign
. I worked with
multiple people from t
he museum to
gather information and
long the campaign would
last. I learned
how to handle clie
nt conflicts like no
being able to reach peo
making sure all the mate
ready to go on the page
BYUs Museum of Art opened an exhibit called The Weir Family, 1820-1920: Expanding the Traditions of American Art
Under Armour Problem
To rebrand Under Armour SoccerInsight
Under Armour is an American brand and to be accepted all over the world they need something all soccer players can rally around.
SolutionLike America, they will start a revolution a soccer revolution. The ads
looked completely different then other soccer campaigns, and incorporated the propaganda feel. A key part is having stickers made so
that soccer players can put them everywhere and spread the idea of an Under Armours Soccer Revolution.
What I Did
Acted as an account ma
a team with two creative
s. I made
sure we were sticking w
strategy we had set dow
this project I learned how
brainstorm with creatives
stay involved with the
Final Project for a Creative Concepts Class
Print Ads Stickers Outdoor
Creative by James Taylor and Rob Witt
BYU Direct Mail Problem
BYU Administrative wanted to know if it would cut costs to decrease the amount of direct mail they sent out. We were asked to focus on the mail sent to professors. The
school has a strict email policy that had to be worked around.
Tactics.Had 7 professors collect mail for a month and then interviewed them.
Interviews were conducted with on-campus entities that send out direct mail.
Insight Go through mail quickly
Check mailbox infrequently
Feel like businesses on campus are for students Perceive the bookstore as not having good deals
Are more likely to open something if their name is on it Tend to prefer email
Feel guilty about how much paper is wasted
SolutionWe made three recommendations: limit advertising, change perspective of
professors on direct mail, and to improve marketing for on-campus entities. This last suggestion would involve taking away the broad approach. They need to
know they cant send the same things to professors that they send to students. Retail stores would need to know what professors are buying as well. With the Bookstore and Creamery they can track what is purchased using their
signature card that gives them a discount.
What I Did
I was the account mana
ger in the
BYU Adlab for this proje
ct. I lead
a team of students an
d helped set a
timeline. We all did prima
secondary research. I w
as able to
present our recommend
ations, with two
other students, to
a BYU Committe
From this I learned how
to set an
objective when the client
vague about what they n
Problem Find out who the target market is for their gluten-free products and how they
compare to similar brands.
TacticsA survey was sent out and had 142 respondents. The survey divided people into
three groups: those who were gluten-free, those who live with someone who is gluten-free and those who just live a healthy lifestyle. Respondents were asked a
series of questions to help us compare other gluten-free brands. The survey was then analyzed using SPSS.
The target audience would include:Women ages 18 to 34
They are married but do not necessarily have children
By comparing g