Kindergram  Inc.    

© Kindergram Inc. 2013  

       Kindergram  Inc.  Share your best game moments with friends.  

Product. Kindergram is a gameplay video-sharing app for kids. We make game & app discovery viral. Problem. Kids-related apps are facing discovery issue.

• Discovery limited to app store recommendations.

• Discovery issue getting worse as the market is getting more crowded (1M+ apps in 2013).

• Child-safe app market is getting lost in the mix.

• Discovery is a chicken-and-egg problem on app stores: need users to get visibility,

Kindergram  Inc.    

© Kindergram Inc. 2013  

but need visibility to get users.

• Viral solution such as the Facebook sdk limited to apps for 13+yo users.

Kindergram solution. SDK

• Record: allows kids to safely record gameplay video on child-safe apps;

• Share: allows kids app developers to make users their viral evangelists on Kindergram;

• Grow: enables app publishers to grow user base;

• Simple: easy API integration of SEM/viral advertising feature.

App • Social: allows kids to safely

share gameplay videos with friends;

• Discovery: enables kids to virally discover their next favorite apps.

• Educational: allows kids to follow popular users to learn, and to improve their game experience.

App Finder • allows parents to discover

matched apps and to follow their kid’s selection up.

• introduces apps via popular gameplay videos shared on Kindergram.

• allows developers to manage their rank visibility via Kindergram SEM.

About Safety. Kindergram is 100% safe. Safe database.

• Kindergram does not entail any risk of violent images/videos.

• SDK only is embeddable by apps we certify “child-safe”.

• The “Share on Kindergram” button only is accessible from certified-apps.

=> Consequently: • None-certified apps are not

allowed to embed the Kindergram SDK.

• Users technically can’t upload videos & pictures from the Photo-Library.

• Kindergram guarantees parents that our database (gameplay videos) is fully built from apps we certify child-safe.

• Kindergram SDK makes the database 100% safe.

Safe interactivity. • No private messages. • No verbal comments. • Kids use playful emoticons to

share positive feedback. • Kids use our pinwheel button

(like button) to interact with followers.

• Kids interactivity only is about gameplay videos.

Kindergram  Inc.    

© Kindergram Inc. 2013  

=> Consequently: • No private information

shared. • No risk of harassment. • No private/unsafe interaction.

Our safety equation. Safe database + safe interactivity = Naturally filters adult presence. Kindergram meets the COPPA law. Goal. Make the Kindergram-certified brand a “must-have” certification for all kids related apps and grow the world’s largest online kid community. Market. According to data insights 2012:

• 1.4B kids have access to touch-screen devices.

• 77% of parents purchased average of 27 kids-related apps —> 29B+ downloads in 2012.

• Booming market. • Average app’s price: $2.99 • ~82 Billion Market.

Revenue Model. Kindergram is a free mobile app.

• SEM revenue model: developers daily manage their visibility on the Kindergam App Finder by betting on top ranks visibility.

• 5% commission via Apple Affiliate Program on premium apps downloaded by parents

via our parental notification system.

• Big data insight package for publisher members.

About Parental Notification System.

• Kindergram does not allow kids to download or purchase apps via Kindergram App Finder.

• The link to the Apple’s App Store only exists within parental notifications.

• We sent parents notifications when their child stars a wishing app.

• The notification always includes popular gameplay video to introduce an app and show parents what kids do with it.

About Adoption/Traction. Children-specific game and app publishers embed our SDK to grow user base via viral exposure to the Kindergram network.

• Partnership with child-safe marquis brands to build first apps community + popularity among developers + trust among parent communities.

• Partnership with schools of excellence using iPad in class to build first users community + trust & popularity among parent communities.

Kindergram  Inc.    

© Kindergram Inc. 2013  

• Aggregate child-safe apps to massively accumulate users.

• Accumulate users to massively attract more app publishers.

Opportunity. • A unique viral solution in a

booming market facing discovery issue.

• Potential to build a marquis brand among kid-friendly brands.

• Potential to become the world’s largest community of kids-related apps and of kids using touch-screen devices.

Team. Emilie Badin, founder & CEO. 4 years experience as entrepreneur & User Experience Designer, ex co-founder at La Langue Française Editions (French ebooks publisher). Graduated from Sorbonne University in Philosophy of Science. Madhura Deshpande, CTO. 7 years experience as senior developer in games for kids, sdk, and embedded devices at Leapfrog. Graduated from CMU in Technology & Engineering. Jean Giarrusso, COO. 20 years experience as Product Manager & Managing Director at Oracle, and Cisco. Graduated from MIT & Stanford in Managing Science & Engineering.

Corporate Information. Registered as Delaware C-corporation since August 2012.

Contact Information. 1737 University Ave, Palo Alto, CA 94301. +1 415 400 6426. emiliebadin@kindergr.am

Investors, Follow us! https://angel.co/kindergram