Executive summary:

Our project is about Bareeze company private limited. It is the trademark of products developed by Ali Embroidery Mills (Pvt.) Ltd, Sarena Industries and Dying Mills (Pvt.) Ltd and SEFAM (Pvt.) Ltd. They are an established and independent group of companies originally founded in 1972 in Lahore, Pakistan.

The Bareeze products have become a standard of refinement in clothing and uniquely developed line of fabrics. The idea originally conceived and manufactured as embroidered fabrics has successfully grown to incorporate various lines of clothing, home furnishings, and other accessories; including, Minnie Minors, Leisure Club, Chinyere (Formal Wear), Home Expressions.

They started from a small shop in the basement of shadman plaza Lahore and now they have about 42 shops worldwide. 35 in Pakistan and 7 in other countries. They started with women wear embroidered clothing. The main aim of the owner was to produce quality cloth made purely in Pakistan.

According to the CEO of Bareeze (Pvt.) ltd, when they started this company there was no one else producing quality product made purely in Pakistan. She started it. The company has No competitors but there are many followers. Financial position of the company is good. There sales are more than there production. This ratio is increasing rapidly.

The company has its own production plant, which produces it cloth. To meet the market demand they also have some vendors and other people which make it for them and the company have a quality checking department which makes sure that they are making up to the standards. They have talented and experienced designers who are working day and night. They are putting there full effort. They design a lot its constant innovation in cloth, material, design etc.

They do not believe in marketing it is the word of mouth helping them in there sales. They believe that if your producing quality product people will come again and again and also convince other people to buy it.

For Bareeze there target customers are women. Because its embroidery cloth for women.

They have there own transportation system, which takes the product from place of manufacturing to the company outlets. For export purpose, company depends on different distribution companies.

They have a total of two thousand employees. They give no discount to there employees on purchase of any kind of Bareeze product. They give paid holidays to

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there employees. They have a healthcare policy. They increase the salary package if an employee gets more education or degree of any kind. They recruit employees within the organization if they don’t have any then they put it on different websites and still if they don’t get proper response then they go for the newspaper.The main aim of the company is to expand the business introduce more products and expand the business internationally. It has so much scope and it’s yet to explore.

They want their brand to be well known through out the world. They want it to be made purely in Pakistan equal to the best in the world.

Introduction:

We searched about Bareeze company private limited. In this project we had to fine about the company, its different products, where it stands in the industry, what does it do its financial position. What are its production capacity and its sales volume? What are the main strengths, weaknesses, opportunities and threats faced by the company.

We also gathered information about its upcoming projects, the way it handle its employees, the customer views about the company, its products and at the end we mentioned the future aims and goals of the company.

Industry:

Bareeze company private limited is a really good company. It is expanding day by day. Their sales are touching the sky. Its popularity is increasing rapidly. They started from a small shop in shadman Lahore Pakistan and now they are working internationally.

Company is generating capital through its sales and profits. They are saving some of it and the rest they are reinvesting back in the company for its progress. Bareeze has its outlets almost in every major city of Pakistan including Lahore, Islamabad, Karachi, Faislabad, Sialkot and Gujranwala. It is easy for the people to go and buy the product easily. They have a wide market of there product. The company has no competitors because when they started this business they were the first one to do so. Now they have many followers. Who are trying to copy there designs and trying to work as they are doing. Bareeze is like a mentor to many other new organizations.

For distribution inside Pakistan, the company has its own distribution channels but as now they have gone international, they depend on few international distribution companies.

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The row material is made purely in Pakistan they have there own production plant from where they produce their products. The market demand is so high that their plant cannot full fill the requirement so they are taking the help of few vendors. The company believe in quality so the quality checking department takes a look on the stuff coming in. the discarded clothe and the stuff not meeting the quality or we may say company standards are returned to the vendors.

They don’t believe in marketing the product through media, billboards etc. It is the word of mouth helping them in there sales. They believe that if the product is good in quality then the customer will come again and again and also convince other people to buy it.

The Bareeze products have become a standard of improvement in clothing and exceptionally developed line of fabrics. The idea originally was of embroidered fabrics but it has successfully grown to fit in a range of lines of clothing, home furnishings, and other accessories; including, Minnie Minors, Leisure Club, Chinyere (Formal Wear) and Home Expressions.

Company analysis:

Company name:

The company name is “Bareeze “(Pvt.) ltd. It is the trademark of products developed by Ali Embroidery Mills (Pvt.) Ltd, Sarena Industries and Dying Mills (Pvt.) Ltd and SEFAM (Pvt.) Ltd. They are an established and independent group of companies originally founded in 1972 in Lahore, Pakistan.

Work of company:

The company makes embroidery cloth in different colors, designs and materials. It manufactures the cloth its self. The company has its own production plant.

Concept of company:

The main concept behind the company was to make best cloth made purely in Pakistan equal to the best in the world.CEO of company told us that why should we bring clothes from china, Malaysia, Korea or any other country. This way we are benefiting them not our country. Therefore, we decided to make quality product purely in Pakistan so people should buy it and this way our country will get all the benefit.

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Where the company stands in the Industry:

Right now, there’s a great demand of the products produced by this company. Therefore, the company has a really strong position in the industry. They are one of the top women wear manufacturers present in Pakistan.

Financial position:

Financial position of the company is really strong. The company is getting great response from the customers. People love to shop from Bareeze. They also have seasonal sales in which they give discounts to their customers. Their outlets are increasing swiftly and there sales are touching the sky’s.

To meet the required needs of its customers they are trying to increase there production capability. They have huge profit margins. Therefore, the company is doing extremely well financially.

Different products:

Bareeze started from embroidered cloth but now they deal with almost four other brands.

1. Minnie Minors. 2. Leisure Club. 3. Chinyere (Formal Wear).4. Home Expressions.

Minnie Minors:

A colorful range of fashionable classics for children. They manufacture high quality garments designed with the choicest of fabrics with an innovative range of soft toys, furniture jewelry and accessories for babies.

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Leisure Club:

Leisure Club manufactures high quality garments mainly for teen-agers and youngsters. They deal with pants, trousers, shirts, kurtas etc. it is very popular among the young generation.

Chinyere:

Its Bareeze collection of ready to wear clothes. They are ready-made clothes a customer can go and buy them according to their size. It has wide selections offering casual, eveningwear and bridals.

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Chinyere Size Chart:

  XS S M L XL

SHALWAR          

SHALWAR LENGTH 37.5 38 39 41 41

SHALWAR WAIST 14.5 15 15.5 17.5 7

SHALWAR BOTTOM 6 7 8 8 8.5

TROUSER          

TROUSER LENGTH 38 39 40 40.5 41

TROUSER WAIST 18 19 21 22 25

Home Expressions:

Elegantly embroidered Bareeze home furnishings and bedding. They have huge variety of beddings, pillow covers, napkins, napkin holders etc.

SHIRT XS S M L XL

SHOULDER 13 13.5 14.5 15.5 16

CHEST 17 18 20.5 23 25

WAIST 15 15.5 17.5 20 22.5

HIPS 17.5 18.5 20.5 23 25

LENGTH 28 30 34 36 38

SHIRT WIDTH 17.5 18.5 20.5 23 25

SLEEVE LENGTH 21 21.5 22.5 23 23

ARM HOLE 8 8.5 9 10 11

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Bed Linen Size chart:

Fitted sheets:       Twin     39” x 76”   (15” pocket)                                Full     54” x 76”   (15” pocket)                                Queen    60” x 80”   (15” pocket)                                King    78” x 80”   (15” pocket)

Full sheets:          Twin     66” x 96”    (15” pocket)                               Full     81” x 96”    (15” pocket)                               Queen   90” x 100”   (15” pocket)                               King   105”x 102”  (15” pocket)                        Pillow covers:      Pillow   20” x 30”                               Sham    29” x 30”                               King     29” x 45”

Duvet covers:       Twin     68” x 90”                                Full      80” x 90”                                Queen    90” x 94”                                  King    94” x 104”

Towels:                 Face              16” x 24”                               Hand             20” x 39”                                                                  Bath              28” 55”                               Extra Large     39” x 59”

Popular products:

Every product has its own demand and different target customers. Therefore, every product is as popular as the other one. Like Bareeze, itself is well known among the women. Minnie minors are popular among small children age from one to five. Leisure club is popular among youngsters. Chinyere has popularity among young girls who can but it easily and wear it because they are ready made. Home expression is popular among ladies who love to decorate their homes.As Bareeze is the pioneer of all of them. There fore it is most popular among other brands.

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Confidentiality and Security:

They limit access to personal information about us to employees who they believe reasonably need to come into contact with that information to provide products or services to us or in order to do their jobs.

They have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about the customers.

SWOT analysis:

The major strength of the company is its popularity, good will and good reputation among its customers. In addition, the high financial position of the company is important part of its strength.

The only weakness of the company is that it doesn’t have enough production capacity to meet the demands of its customers. Therefore, they have depended on other vendors with whom they have some conflicts on and off.

Another weakness we came to know through secret channels was that the company’s Management information system is still not complete. It is giving the company few problems but they are trying there level best to complete it in near future.

The company has many opportunities right now in Pakistan. This business has so much potential and it is yet to explore. They can expand their business in so many different directions.

According to the CEO of Bareeze (Pvt.) ltd. The company is facing no threats in any means.

Environmental factors:

Positioning of product:

Market segmentation:

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Target market:

The company wants to target every women present in every house. They want their product to reach everywhere. The company is producing quality product and quality is always expensive so lower middle class cannot afford it. The main target customers of the company are high-class society and upper middle class. People buy their product for day-to-day use, parties, weddings and other functions.

Consumer behavior:

Consumers are important to every business. They are the customers who buy the product that a business makes. If there are no customers, the business will face heavy loss. To find what the customer wants and needs a company have a market research. From this, the company is able to know the wants, needs and demand of the customers.

Consumers of Bareeze have a good behavior towards it. They love the materials designs colors made by Bareeze. Wearing clothes made by Bareeze is like a status symbol in our society these days. Customers are very happy with what they are producing. Business in international community:

Now Bareeze has gone international. They have two outlets in Dubai, one in Sharjah, one in Abu Dhabi, one in London and one in Delhi.

When they opened there outlet in Dubai. It was the first Pakistani brand over there.

Bareeze is also selling its products in U.S.A through there website. A person can place an order and it will be delivered to you through shipment.

Recommendations:

Conclusion:

The idea of Bareeze was originally conceived and manufactured as embroidered fabrics which has successfully grown to incorporate various lines of clothing, home

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furnishings, and other accessories; including, Minnie Minors, Leisure Club, Chinyere (Formal Wear), Home Expressions.

Bareeze is the trademark of products developed by Ali Embroidery Mills (Pvt.) Ltd, Sarena Industries and Dying Mills (Pvt.) Ltd and SEFAM (Pvt.) Ltd. They are an established and independent group of companies originally founded in 1972 in Lahore, Pakistan.

The company has No competitors but there are many followers. Financial position of the company is good. There sales are more than there production capability. This ratio is increasing rapidly. The company has its own production plant, which produces the cloth. To meet the market demand they also have some vendors and other people which make it for them and the company have a quality checking department which makes sure that they are making up to the standards.

For Bareeze there target customers are women. Because its embroidery cloth for women and young girls.

They don’t believe in marketing the product through media, billboards etc. It is the word of mouth helping them in there sales. They believe that if the product is good in quality then the customer will come again and again and convince other people to buy it.

They have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about the customers.

The major strength of the company is its popularity, good will and good reputation among its customers. The company has many opportunities right now in Pakistan. This business has so much potential and it is yet to explore. They can expand their business in so many different directions. People buy their product for day-to-day use, parties, weddings and other functions. Bareeze is making great progress in its business. It is the first brand producing quality work made purely in Pakistan equal to the best in the world. We are proud of them. Bareeze is trying its level best to make its name prominent among other popular brands of other countries.

Such projects should keep on going people and government should encourage such entrepreneurs. It is benefiting Pakistan in many different ways.

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References:

Mrs. Seema AzizCEO of Bareeze (Pvt.) ltd

Mr. Mohammad ShahidAssistant Manager (Human Resource department).

Mr. Amir HassanProduction Manager (Production department).

Mr. Bilal KhanCashier at Bareeze outlet liberty market Lahore.

Miss. Shafaq KhalidDesigner at Bareeze (Pvt.) ltd.

http://www.bareezeonline.com/catalog/

http://textile.2456.com/eng/epub/n_details.asp?epubiid=4&id=430

http://www.shemag.com.pk/newsite/2002/may/slight2.html

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