kimberly amparo portfolio

8/18/2019 Kimberly Amparo Portfolio

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Kimberly Amparo Portfol io


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Kimberly Amparo

> kimamparo.wordpress.com

> https://www.linkedin.com/in/kimberlyamparo

> [email protected]

> 714.614.3850> 11892 9th St.

Garden Grove, CA 92840

Contact Me


3/23

Table of Contents > Montage

> Stationery

> Business Card

> Event Ad

> Logos

> Webpage

> Project Desgin

> Photography

> Flier

> Brochure


4/23

Description: This montage is a simple spiritual design.

Process: I took two photographs and put them together using

Photoshop. I made a masking layer for the picture of the girl and

raised the opacity of the brush to different levels and added a

quote!

Message: My message is simple. God lives and is there for us no

matter what. The landscape plays the part that He lives. The girls

face with an endless possibility of what she may going through is

the part that shows He’s there no matter what.

Audience: Everyone, especially those that are religious.

Color scheme and color names: I have an Analogous color scheme

using teal, blue, and indigo.

Title Font Name & Category: The title font is Ostrich sans which is

a Decorative.

Copy Font Name & Category: The copy font is Open Sans Light

which is a sans serif.

Montage


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Description: Personalized stationery

Process: I began by seeking inspiration form many sources and

the drafting something i would like to create. I did and received

critiques, then I sought out more inspiration and redesigned

incorporating my new inspiration and my critiques. The logo

and retro pattern were created in Adobe Illustrator and the

business card and stationery were put together on Adobe

InDesign. The logo was made by grouping together the text

and the d ifferent boxes around. The retro pattern was made by

setting lines;the copy tool made it simple, then, making all the

triangles individual and then simply coloring them in with

different colors.

Message: My message is that I’m fun yet professional.

Audience: Friends, acquaintances and future employers.

Color scheme and color names: My color scheme is an analo-

gous with different greens and blues.

Font Name & Category: I used the same font for both the title

and body copy: Geometrica which is a sans serif.

Stationery


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Description: Personalized business card

Process: I began by seeking inspiration form many sources and

the drafting something i would like to create. I did and received

critiques, then I sought out more inspiration and redesigned

incorporating my new inspiration and my critiques. The logo

and retro pattern were created in Adobe Illustrator and the

business card and stationery were put together on Adobe

InDesign. The logo was made by grouping together the text

and the d ifferent boxes around. The retro pattern was made by

setting lines;the copy tool made it simple, then, making all the

triangles individual and then simply coloring them in with

different colors.

Message: My message is that I’m fun yet professional.

Audience: Friends, acquaintances and future employers.

Color scheme and color names: My color scheme is an analo-

gous with different greens and blues.

Font Name & Category: I used the same font for both the title

and body copy: Geometrica which is a sans serif.

Business Card


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10/23

Description: This AD is for a half marathon to raise funds for a charity that helpsdisadvantaged woman h ave better futures.

Process: The program used to complete this project was Microsoft Word. A woman running

comes from an AD in a ma gazine. I scanned the image and removed the background and

added a background of my own using the triangle tool to add several triangles in different

colors. The words were added using test boxes and the lines using the line tool. The Focus

principles I focused on the most were repetition and contrast of color with the different

colored contrasting triangles in the background.

Message: The message I want to get across is th at women can be strong too. This run will

be empowering not only to the woman the fund will benefit but also to the men and womanparticipating in the half marathon.

Audience: My audience are all the act ive/athletic people that live in the Maryland, Virginia

and DC area. With DC being central to so much activity there are many young adultsbetween the ages of 18-35. I considered them in creating this ad, I was aiming for

something appealing, crisp and bold.

Color scheme and color names: The color scheme I chose was Analogous, using different

shades of teal, blue and indigo.

Title Font Name & Category: The font name for my titl e is call ed Blackout and the category

is decorative.

Copy Font Name & Category: The font name for my body copy is Oswald which is a sans

serif.

Scanned images used, sources, original sizes: The image used was an AD for New Balance

in Runner’s World magazine, it’s original size was 8 1/2 by 11 with a 300 ppi.

Event Ad


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12/23

Description: Logo for Goldens Cosmetics

Process: I used Adobe Illustrator to create this simple design. I

used three lines with a grunge effect which is where the color

splashes come from. Then I added text!

Message: My message is simple that Goldens Cosmetics is a fun

company that provides lots of colors!

Audience: Girls ages 16-31 who wear makeup. Especially makeup

lovers who want high quality makeup with lots of color choices.

Color Scheme and Color Names: My first color scheme is analo-

gous, using purple, violet and red. The second is in a grayscale

and the third is analogous using teal, blue and indigo.

Title Font Name & Category: The title font is in Lobster , and it

is a decorative.

Body Copy Font Name & Category: The body copy is open sans

light which is a sans serif.

Logos


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14/23

Description: A webpage designed using html and css for a logo, including thedescription of the process for making the logo.

Process: First, I made the logo. I made it using Adobe Illustrator, I used the star

shape and added many points for the sun, then I made the banner using a start

with four side and the direct select tool to make it look like a banner, to which

I added a complementary blue outline stroke and then text using CSS. The

webpage was formatted using html and css linked together. The blue used came

from using the color picker in Photoshop to get the code for the blue from a

picture of the sky and then manipulating it. I then added a maroon border. I

added my logo and centered it by coding the html.

Message: My message is that I can design webpages and logos according to

different needs and audiences.

Audience: The audience for the logo is health conscious people and families.

Color scheme and color hex: My color scheme is a split complementary using

orange, blue, and Maroon.

Title Font Families & Category: The title font is Verdana, which is a Sans-Serif.

Body Copy Font Families & Category: The body copy is Times New Roman, which

is a serif.

Web Page


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16/23

Description: Thisbanner is for a website for a cosmetic line that spe-cializes in customizing makeup palettes.

Process: I used Photoshop for this design, I used the rectangle tool and

used a gradient up. Then used the shape- banner tool for the orange

banners. I used the color replacement brush to make her eyes more

blue and the color replacement brush and color recognition with the

orange from the banners to make her lips have a tint of orange. For her

face I used the clone stamp to get rid of some stray eyebrows and the

sharpen tool for her eyes and hair.

Message: I wanted the message of this to be just be simple, pretty, and

fun cosmetics that people can feel good about.

Audience: Young adult women between the ages of 16-31 that enjoy

makeup and self-expression.

Color Scheme and Color Names: My color scheme is complementary

with blue and orange.

Title Font Name & Category: My title font is Guld Script which is a

decorative font.

Copy Font Name & Category: My copy font is Open Sans Light which is

a sans serif.

Project Design


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18/23

Shooting and editing these pictures was an adventure.

Although still not professional, I learned a lot about the basics

of taking photos and editing them in Photoshop. With Photoshop

I mainly adjusted the vibrance, colors and sharpness. I’m look-

ing forward to continue learning about Photography and Photo-

shop in the future!

Photography


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20/23

Description: This flier is so a Graduate Leadership Conference, designedusing InDesign. Read below for more details:

Process: For the process of creating this flier I began by thinking about my

audience and sketching possible designs. I then narrowed it down to one

and used InDesign to create this simple yet appealing design for the

Graduate Leadership Conference. I used the Rectangle tool to create

triangles to create repetition and flow throughout the design. The pull out

rulers on InDesign were my best friends during this project. There was a

lot to align to give it that crisp look so the rulers came in handy to get

everything aligned just right. After everything there still appeared

something missing- contrast. To create even just a bit of contrast I created

a black box and turned the word “Conference” white. This helped the word

“conference” stand out and the flier look complete.

Message: The message I want to get across with with this flier is profes-

sional, and minimalist. I want viewers to be attracted to the most

important information and also feel powered.

Audience: Young college graduates seeking career opportunities they’ve

always dreamed of and who are ready to make them a reality.

Title Font Name & Category: Bebas Neue; Sans Serif

Copy Font Name & Category: Josefin Slab; Slab Serif

Flier


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Description: This a brochure for a cosmetic development andmanufacturing company.

Process: I began by making the logo on Illustrator. I then cre-

ated a two page InDesign with grid lines to make things align-

ment of the brochure more simple. I pulled the background

color from a rose. I was then able to insert the text and images

and text wrap one of those images.

Message: The message I want to get across with with this bro-

chue is that Color Design Lab is professional yet trendy.

Audience: Cosmetic professionals seeking development and

manufacuring of products.Title Font Name & Category: Raleway; Sans Serif

Copy Font Name & Category: Raleway Thin; Slab Serif

Brochure


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