Why is this so hard?

Bringing the right people together is difficult.Especially in the scenario between an Applicant and a Hiring Manager.

In the past, a Hiring Manager would put up a “Help Wanted” sign and a qualified applicant would walk in the door.

Today, Hiring Managers are overwhelmed with applicants, both qualified and unqualified.

The Hiring Manager’s Dilemma

The Hiring Manager’s Dilemma (con’t)

Hiring Managers tend to be too busy,overworked and swamped with applications.

Hurdles & Processes

Hiring Managers intentionally create road blocks for the applicants to make their work more manageable.

What are Applicants to do?

My vision is for you to successfully navigate through these road blocks

The Power of the Cover Letter

The Resume puts all you have to offer a potential employer into one package.By placing your package behind a Cover Letter, a spot light will shine on you.

Not Just Any Cover Letter

A Targeted Cover Letter will set you apart &demonstrate your value add

A Killer Cover Letter demonstrates…

You knew the right person to contact

You knew what the HiringManager was looking for

Specific qualifications & track record show how you fit

You acknowledge the Hiring Manageris busy

You take the responsibility tofollow up

A Killer Cover Letter will require…

…more time to create

…some research

…you to meet the job requirements

…you to craft a compelling message

Repurpose & Leverage

40-50% of a Targeted Cover Lettercan be used as…

…An Elevator Pitch

…An Online Profile

…An Introduction

Need Help?

Contact Appia to get help creating your Killer Cover Letter today!