Khotchatham Narerk (Cake)

5505010080Public RelationsAjarn Charlie Hill

Catalyst Language Center

• Catalyst Language Center is a new language school in Khon Kaen, Thailand. • We opened our doors last year, and have spent the last several months getting

our programs set up and making sure everything is up and running smoothly. • Our main focus is high school students. • We provide several programs designed to get them up to speed with the

language skills they will need in college. • Our strongest selling point is the experience and training of our instructors. • Since we see ourselves as being here to serve the community, we strive to keep

our fees affordable.

Background

KEY COMMUNICATION

• A language school

• Catalyst Language Center

• We offer short-term courses and long-term courses, also standardized test preparation classes taught by trained teachers who have experience in teaching from all over the world.

• The fee is 150 Baht an hour per student

• We do small class sizes so our students can get individual attention from the teachers. We allow only six students per class. And nobody can beat our prices!

TARGET AUDIENCEPrimary :

• High school students in the Khon Kaen age between 15-18 years old

• Upper middle class

• The Life Matrix: Digital, free, young spirited People who seek to speak English as second language, Students who aware of how important English language is.

• Emulator – achiever Learner

• People who are fans of....(e.g. technology, beauty products) Western and European Culture

Secondary:

• The parents of the high school students

• Digitally aware The awareness

• Upper middle class

• Part of a couple – partner primary target

OBJECTIVES• Objectives

- To help students transition successfully from high school to international college

- To be seen as the best affordable English school in Khon Kaen

• Media outlets

- local newspaper

- social media such as Facebook and Twitter

• Creating a buzz on social networking

- We are giving away a free one-hour class to the first 30 students

who make a call to our school and register.

• Class of consumers

- We want to reach the middle class and the upper class consumers.

PR STRATEGY

• Giving away free classes for 30 high school students

• Giving away free writing instruments to those who show up at our language school on the first day opened

• Giving away free T-shirt with our school logo

Budget and Promotional StrategyCampaign Budget : 30,000 baht

Promotional Posters 10,000 baht 200 baht per poster for 50 posters.

Free Writing Instruments. 2,000 baht for 500 packages(Each package contains 2 Pen, 2 pencils, 1 eraser 1 ruler and 1 notebook. All together will cost 40 baht per package)

Giving away t shirt with printed Catalyst School logo to students who signed up

12,000 baht (120 baht per t-shirt)

Buying a an advertisement space on Facebook

6,000 baht

Total 30,000 baht

Khon Kaen• The province of Khon Kaen is located in the Northeast region of Thailand.

• The city also has one of the largest university in the North East, Khon Kaen University

Strength• All Native English teachers have a degree in teaching and much teaching

experience

• The programs designed are based on our combined teaching experience, and on time-tested techniques

•We offer short term courses, long term courses and sstandardized-test preparation courses such as TOEFL, IELTS, etc.

•We provide very affordable price

•We only do small size class; only 6 students

Courses

• Fast track summer program

• Comprehensive four-year program

• Standardized-test preparation (TOEFL, IELTS, etc.)

TARGET PRESS

Online Social Media

- Facebook Page

- Twitter

- Instagram

Thank You