8/11/2019 KHillardResume8-14Portfolio

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EDUCATION

Kaitlynn Lee Hillardkhillard1@gmail.com

E-Portfolio: kaitlynnlhillard.wordpress.com

University of Maryland, College Park

Bachelor of Arts, Communication (Public Relations focus) Earned May 2014

Bachelor of Science, Marketing Overall GPA: 3.78

College Park Scholars Citation: Media, Self and Society

Study Abroad Italy: Land, Development and Economy January 2012

EXPERIENCE

University of Maryland College of Agriculture and Natural Resources College Park, Md.

Web Writer/Communications Assistant December 2013- May 2014

Wrote and published six news stories and donor biographies for the colleges website

Managed the colleges Facebook, Twitter and Instagram accounts

University of Maryland Alumni Association College Park, Md.

Events Intern January 2013- December 2013

Conducted research, secured vendors, created event materials and served as staff for alumni events

Answered event-related inquiries from alumni, took RSVPs, and utilized alumni database and iModules software

Warschawski Baltimore, Md.

Assistant Associate May 2013- August 2013

Served on account teams for clients in apparel and footwear, manufacturing, and nanotechnology industries

Conducted media relations efforts that led to nine print and online placements in outlets such asKidsday (aNewsday

insert), The Commercial Appeal,Metro Philadelphia andMilitary.com

Secured six celebrity endorsers for a bullying prevention campaign; managed correspondence with publicists

Wrote a product case study, client monthly report, press release, several media pitches and media lists using Cision

Participated in branding education sessions with company CEO

Redman Communications Rockville, Md.

Assistant Account Executive June 2012- August 2012

Served on account teams for clients in the healthcare, non-profit, mortgage lending, food, and legal industries Wrote website content and news releases; pitched story ideas that led to print placements

Planned and purchased a two-week long print and online advertising campaign

Designed and populated a media contacts database using Microsoft Excel

STUDENT ORGANIZATIONS & LEADERSHIP

Public Relations Student Society of America College Park, Md.

Bateman National Case Study Competition, Team Leader August 2013- April 2014

Planned, implemented and evaluated a month-long integrated public relations campaign for Fiservs

Popmoney, an electronic person-to-person payment service, for which we were awarded honorable mention

Researched student knowledge and perception of e-payment services to develop targeted messaging

Generated 188,000 total impressions, 1,400 social media interactions and 1,200 personal interactions

Increased awareness and trial of Popmoney by 500 percent and 550 percent, respectively

Alpha Chi Omega sorority, Gamma Theta chapter College Park, Md.

Technology Chair April 2013- January 2014

Designed and managed the website (alphachiomegaumd.org) and served on public relations and marketing committee

Comm231: News Writing and Reporting for Public Relations College Park, Md.

Teaching Assistant January 2012- May 2012

Copy-edited 10 writing assignments for grammar and AP style for my six students

Presented about industry and social media trends in class using PowerPoint

SKILLS

Microsoft Word, PowerPoint and Excel, Adobe InDesign and Photoshop, Video editing (iMovie, Windows Movie Maker,

Pinnacle Studio), Website design (Wordpress, Wix, Weebly), Social media (Twitter, Facebook, Instagram, Pinterest, YouTube),

Cision, Lexis Nexis, Google Analytics