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800-861-7261 • www.KGC-Qualitative.com Info@kgc-
qualitative.com
Qualitative Healthcare Marketing ResearchExtraordinary skill … Years of experience
Pharmaceuticals | Medical Devices | Diagnostics Biotech | Hospitals | Managed Care
2KGC – Qualitative Healthcare Marketing Research
What Makes KGC Different?• 90% of Clients are Repeats & Referrals
• Knowledge & Experience from Providers to Patients
• Reputation, Respect, Integrity
• Global Capabilities
• Proficient in Drawing Optimal Feedback
• Flexible and Adaptive
• Skilled, Perceptive Analysis
• Specializing Exclusively in Healthcare for over a Decade
• PRC–Certified and RIVA–Trained Moderators
• Technologically Advanced Methods
• Collaborative Team Approach
• Confident and Boldly Assertive
• Fusing Traditional Methods with Innovative Techniques
3KGC – Qualitative Healthcare Marketing Research
Key Consultants and Team
• 19 years qualitative research experience• Over 8,000 interviews and focus groups
Kendall GaySr. Qualitative Researcher
Kendall Gay Bio
Eric SwatekSr. Qualitative Researcher
• 12 years qualitative research experience• Over 5,000 interviews and focus groups
Eric Swatek Bio
4KGC – Qualitative Healthcare Marketing Research
Simon EastonSr. Qualitative
ResearcherUK Division
India Crain Moderator
Project Manager
Laurie QuercioliBusiness Catalyst
Moderator
Key Consultants and Team
India Crain Bio
Laurie Quercioli Bio
Simon Easton Bio
5KGC – Qualitative Healthcare Marketing Research
Comprehensive Suite of Services• Domestic & Global
• Full Service Qualitative Research – Methodological consulting & design– Data collection– Interpretive analysis and reporting – Presentations
• Moderation, Facilitation, Interviewing– In-person, telephone, internet, blogosphere– Focus groups, dyads, triads, interviews, ethnographic &
observational methods, bulletin boards, web-based groups & interviews
6KGC – Qualitative Healthcare Marketing Research
Global Coordination• Access to the most appropriate local qualitative researchers
Local moderation & fieldwork…… with local analysis & reporting…
… yields culturally relevant insights
• Overall project management according to objectives
• Standardized forms and reporting templates for quality control
• Coordinated analyses among countries to arrive at global findings with clear recommendations
• Time-tested & proven process
7KGC – Qualitative Healthcare Marketing Research
Areas of Research• Pre-launch strategy
development
• Positioning & messaging
• New product assessment & development
• Direct-to-consumer promotion evaluation
• Licensing & acquisition
• Product placement & evaluation
• Ad concept & detail aid testing
• Image & awareness
• Sales force issues
• Packaging design & development
• Ethnographic & observational methods
8KGC – Qualitative Healthcare Marketing Research
Partial List of ClientsAvailable Upon Request
Therapeutic Experience
• Pharmaceuticals
• Biotech
• Medical Device Manufacturers
• Hospital Equipment & Supplies
• Imaging & diagnostic
• Managed care organizations
• Marketing & Ad agencies
• Surgery
KGC has worked in over 70 different therapeutic areas, including:
9KGC – Qualitative Healthcare Marketing Research
Ethics
Our Mission: We strive to provide high quality, high value insights
that enable clients to make more informed marketing decisions for a competitive advantage.
KGC adheres to the ethics and codes of conduct of the following organizations: