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As many people know, KFC is a popular brand name in the world and why is it successful?! Following some below reasons

Character of brand name:

_It is main value and typical of a brand name, making a stamp which exist in everybody clearly and making differences

with many others.

_It likes the soul of organization and its a main part to draw a position and engagements in customers thinking

consistently.

_It take care position in business world.

_Franchise is so important in many big brand names, thank to franchise, the brand can be made more popular in many

places and day by day, it go up then well known in many countries.

_Franchisee must be so careful in protecting the quality of brand name.

Eight years ago the Vietnamese market almost didnt know the KFC brand-name and Vietnamese people didnt get used to fast food

from KFC. So in the initial period KFC accepted losses to develop their brand-name, to build the system of restaurants and toperform marketing programmes to have customers in the future. And now, thank to their best business, KFC has become a popular

brand in everybodys brain

Quality of food

Fast foods in KFC are usually chicken fried, hamburger, potato fried etc, theyre so good and they can become popular

brand name because they have personal flavor and make customers cant forget.

KFCs products are processed under common standards in the world market, but KFC Vietnam is researching products that are

closer to the taste of Vietnamese people.

Location

KFC in Viet Nam have applied this element so success, KFC stores are built in best places, for example: KFC Hai B Trng,

KFC Diamond Plaza, KFC L Lai, etc to ensure KFC store is the good choice of customers when thinking about fast food.

A good location can draw success in 50%

Marketing

Its so good in making people know about produces and it can be attract new customers and having man y link to enlarge

many branch (show on TV, radio, net, direct, newspaper, etc, talking about produces, location, promotion and price and

many other good things)

It has a important task in the successful way.

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Long strategy

KFC has been in Vietnam foreight years and now its time for harvest. In the next four years, KFCs will increase six-fold in a

growing Western fast food market

In the eyes of the Yum Restaurant International Group, Vietnam is a new market with many opportunities for strong development.When KFC came to Viet Nam in 1998, they forecast that this land has high potential and our forecast has come true. KFC has

become quite popular in HCM City in particular and in Vietnam in general. The number of KFC customers is increasing.

Vietnam is not only a promising market for fast food but also for franchising in other areas

A majority of the Vietnamese population are young, so our marketing strategy certainly focuses on them. We especially attach

importance to children through special marketing programmes for this group of promising customers. Our goal is turning the KFC

brand name into a companion of potential customers when they are small.

Addition, keeping old customers, improving and developing more and more food, ways of serving, marketing, and

enlarging branch well.

According Pornchai Thuratum, General Director of KFC Vietnam.

The goal of KFC Vietnam in the next four years is raising the number of its restaurants to 100. The figure may be nine or ten times

higher than the current number in the next eight years (2014). The favourable conditions of the current market and the near future

are the foundations for KFC Vietnam to set targets of 100 restaurants in 2010.

KFC is seeking good spaces to open restaurants in Hanoi and we hope that they will appear this year. We are also seeking places

to spread to other cities and provinces, first large cities.

In the early years, KFC Vietnam mainly opened restaurants at supermarkets and trading centres. However, the system of

supermarkets and trading centres in Vietnam hasnt developed as quickly as we need, so currently KFC Vietnam has had to lease

properties along the streets to open restaurants.

Management people

Management clearly employees, ask them in many things (serving, manner, skills and working hard)

From good employees, you can reduce your worry in making customers satisfied beside your produces.

Comparing KFC and lotteria.

According many customer in internet that I have ever research, having some ideas like.

_Chicken fried in KFC is better than Lotteria, but which cost is higher.

_Potato fried in KFC is not better than Lotteria

_The marketing in KFC is not true about the smell and taste( example: Chicken fried is not pungent as showing on TV)

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_The food in KFC dont so variety as Lotteria( Potato, drink, etc)

-KFC restaurants cost is cheaper than Lotteria

Two fast food stores which have personal strategy and competition, KFC is go earlier than Lotteria but in the near years,

Lotteria has went up rapidly.

Beside to store, many fast food store have become to popular like Jollibee and Gloria Jeans Coffees,etc