Business Practice Rita Maxwell – Managing Director

• Product Description• Goals • Action Planning• Leadership

Goals

1. Conduct ourselves as an ethical business

2. Ensure all work meets industry standards

3. Make a product which can be designed once and then professionally printed to order

4. Promote Te Reo Maori

5. Make a profit of $13,000.00T.R.A.K

Innovation Chad Andrews – Communications Director

T.R.A.K

• Value added to product

• Why is our product different?

• New idea

Marketing Kayla Cronin - Marketing Director

How much would you pay for a 80 page cookbook with Maori recipes?

<$102%

$10 - $1925%

$20 - $29 52%

$30 - 3921%

Would you be tempted to purchase this as a gift to send overseas?

Yes80%

No20%

Would you be interested in buying a Maori / English Cookbook?

Yes84%

No16%

What type of food would you prefer to see in the cookbook?

55

34

21 21 23 21

12

All Seafood Chicken Pork Veges Hangi Other

Food Types

Would you like us to contact you once the book is completed?

Yes71%

No29%

• Tourism Market

• People of Maori Descent

• People looking for a different kind of gift

• Book shops. Airport Gift Shops

• Backpackers, Motels, Hotels

• Information Centres, Whitcoulls, Paper Plus,

• The Warehouse

• The Internet

• Market Research

• Price• Place • Promotion

T.R.A.K

Sales Marcelle Pio - Sales Director

0

1000

2000

3000

4000

5000

Amount

June July August Septemberto Date

Month

Sales Revenue to Date

• Sales Revenue

• Number of books sold

44

137

172

122

020406080

100120140160180

Number Sold

June July August September toDate

Month

Books Sold to Date

T.R.A.K

Production Quintin Cameron – Production Director

W1 • Unanimous decision that the recipe book would be our product. • Established a mentor with skills in graphic design and publishing• Market Research in Whakatane and Opotiki

W2 • Organised quotes from three printers.• Appointment with lawyer about copyright.

W3 • Sourced recipes and typed them up. • Appointed a Maori translator • Appointed Te Rau Press as our printer company.• Visited Te Rau Press to check samples of their work.

W4 • Negotiated a three month payment plan with the printer.• Continued preparation of the book. • Translated the recipes into Maori.• Proof reading both English and Maori. • Designed a template for InDesign.

W5 • Started placing recipes in book order. • Selected photos for the book.

W6 • Planned the layout for the book.

W7 • Finished the book layout. Proof reading for mistakes. • Exported the Indesign files to PDF format. • Uploaded the book to the printer via FTP

W8/10 • Received the Proofs from Te Rau Press - final check for colour and quality. • Waiting for the printer to finish the print run.

W11 • Check first book off the run. • Set up systems for Stock control T.R.A.K

Finance Rita Maxwell – Managing Director

T.R.A.K

Sources of Capital Formation

Start Up Capital 

Chocolate Sales $400

Telephone Book Distribution $600

Fibre and FleeceContract $500

Investment by Directors (6 x $300) $1,800

  $3,300

Cost per Book

Item Cost

Printing 5.86

Translation 0.5

Photographs 0.18

  6.54

Profit per book 18.46

Percentage Profit 73.80%

Finance Rita Maxwell – Managing Director

T.R.A.K

Profit Goal

$13,000

Rate of Return on Investment

335.9%

Break Even Analysis

0

200

400

600

800

1000

1200

May

June Ju

ly

Augus

t

Septe

mbe

r

Octob

er

Months

Nu

mb

er

of

Bo

ok

s

Number of Units

Break Even 261

Finance Rita Maxwell – Managing Director

Worthy Investment Chad Andrews – Communications Director

T.R.A.K

• Why will our product work • Overwhelming customer

appeal • Scope to scale - diversity

into new market • National/International

distribution