keyword list expansion/contraction james c. zolman, president [email protected]
TRANSCRIPT
List of Techniques
● Think Like Your Target Audience
● Ask Your Target Audience
● Analyze Your Competitor's Landing Pages
● Use More than One Analytics Package
● Use Several Keyword Research Tools
● Dig Deep Into Keyword Performance Reports
● Misspelling/Mixed Sequence/And More...
James C. Zolman, [email protected]
Think Like Your Target Audience
● Ask the in-house people who interact with your target every day
●Create personas and let the sales reps critique your understanding of the audience
Ask Your Target Audience
● Web Based Surveys
● Phone Calls
● Hit the street
James C. Zolman, [email protected]
Analyze Your Competitor's Landing Pages
● Use the AdWords Keyword idea tool to analyze competitor's landing page urls
Use More Than One Analytics Package
● On-page Code + Log Based = Crazy Keyword Data
+ = $$$$$$$$
James C. Zolman, [email protected]
Use Several Keyword Research Tools
● SEOBook.com's Keyword Suggestion Tool
● Use the Search Engine Tools+Google's Keyword Idea Tool+MSN's adLab+Yahoo!'s Ad Group creation/estimator
● Paid Tools (Usually Have Free Trials/Demo)+KeywordDiscovery.com (Personal Fav)+WordTracker.com+Wordze.com
James C. Zolman, [email protected]
Dig Deep Into Keyword Performance Reports
● AdWords Search Query Report
● AdWords, Yahoo! and MSN Keyword Performance Reports
● Analytics Keyword Reports (Getting Beyond Regular Query/Performance Reports)
● Cool Google Analytics Tricks+Tracking Yahoo! Keyword Data in Google Analytics+Tracking MSN Keyword Data in Analytics+More AdWords Keyword Data Exposed
James C. Zolman, [email protected]
Misspelling/Mixed Sequence/And More...
● Misspelling
● Mixed Sequence+Example:
'red blue widget''blue red widget''widget red blue''widget blue red'and so on...
● Synonyms
● Thesaurus, Dictionary, Wikipedia, Etc.
James C. Zolman, [email protected]
