keys to a fun tradeshow giveaway
TRANSCRIPT
KEYS TO A FUN
TRADESHOW GIVEAWAY
Presented by Shoplet Promos
http://www.shopletpromos.com/
Shoplet_Promos
Shoplet.Promos
PRESENTED BY
4 questions to ask
1. What is my overall goal for the tradeshow?
2. Who will receive my giveaway?
3. What is my budget?
4. WHAT SHOULD I BUY????
1. Goal
What do I want to accomplish? Choose an overall goal
Brand Awareness Generate Leads Social Buzz
Choose quantifiable goals Talk to 8 key clients Increase Facebook Likes by 100 Raise Brand Awareness by 10%
2. Recipients
Who will be receiving this promotional product? Your Target Market
Stay within your brand Don’t mistake giveaway for careless What would your typical consumer think of
giveaway product?
Tradeshow Participants Will your target market make up large %? If not, reconsider goal for the tradeshow
3. What is your budget?
With literally hundreds of tradeshow giveaway options, your budget is KEY
Being cost effective (ex. BIC Clic Stic) will allow you to
purchase more with your budget – leading to more
people seeing your logo and more impressions
High quality Custom Polo Shirts may be kept longer by
recipient. These can also be worn by your team or given out
to key clients
4. What to buy?
Here are some suggestions: Custom Tote Bag
Sports Water Bottle
Lanyards
Custom Polo Shirt
Colors
Unlike a clothing line, you can’t offer many different color options Does it compliment your logo design? Does it fit within your brand colors?
Variety
Don’t forget to get Men’s, Women’s and Youth T-Shirts if applicable!