Keys To A Successful Tradeshow Giveaway

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Going to buy a tradeshow giveaway?

Now what?

You need to answer 4 questions

4 questions to ask1. What is the goal for the tradeshow?

2. Who will receive these promotional products?

3. What is my budget?

4. WHAT SHOULD I BUY????

Goal?

What do I want to accomplish?◦Choose an overall goal - examples

◦Brand Awareness◦Generate Leads◦Social Buzz

◦Choose quantifiable goals - examples◦Talk to 8 key clients◦ Increase Facebook Likes by 100◦Raise Brand Awareness by 10%

Recipients?

Who will be receiving this promotional product?◦Your Target Market

◦Stay within your brand◦Don’t mistake giveaway for careless◦What would your typical consumer think of giveaway

product?

◦Tradeshow Participants◦Will your target market make up large %?◦ If not, reconsider goal for the tradeshow

Budget?

With literally hundreds of tradeshow giveaway options, your budget is KEY

◦Being cost effective (ex. BIC Clic Stic) will allow you to purchase more with your budget – leading to more people seeing your logo and more impressions

◦High quality Custom Polo Shirts may be kept longer by recipient. These can also be worn by your team or given out to key clients

Final Choice

So many different options!

It depends on your goal and target market!

Final ChoiceHere are some suggestions:

◦Custom Tote Bag

◦Custom Sports Bottle

◦Custom Lanyards

◦Custom Polo Shirt

ColorsUnlike a clothing line, you can’t offer

many different color options◦Does it compliment your logo design?◦Does it fit within your brand colors?

SizesIf you don’t know exact sizes, choose a

nice distribution of sizes◦XS to XXXL

VarietyDon’t forget to get Men’s, Women’s and

Youth T-Shirts if applicable!

Final TipHave fun!

Tradeshows are the perfect time to work AND play

Presented by

Shoplet PromosFor all your promotional product needs!