Kerry Howard klhowar2@illinois.edu | (217) 779-7407 | https://www.linkedin.com/in/kerryleahoward

EDUCATION Graduation Date: May 14th 2016 University of Illinois Urbana-Champaign Bachelor of Science in Advertising | Media Sales Certificate EXPERIENCE Merkaba House Champaign, IL | Jan 2016-Present Media Planner/Copywriter

Developing an advertising and marketing campaign for a local nonprofit as part of the senior capstone project As Media Planner I am planning and executing a multimedia campaign that includes print, radio, and social media

elements to increase audience participation in Illinifest Student Film Festival by 25% Contributing to market and audience research, strategy, and creative concept and execution

EatStreet Champaign, IL | Sep 2015-Present Assistant Marketing Director

Initiate on-campus marketing campaigns to spread brand awareness for the EatStreet app and sponsored products Entertainment Cruises Chicago, IL | May 2015-Aug 2015 Sales Intern

Utilized sales skills in person and over the phone to match customers with dining cruise experiences Collaborated with a team of six on an assignment to create the company’s next specialty cruise

Contacted radio stations, restaurants and other businesses to inquire about sponsorships Pitched to corporate executives and CEO for implementation

Owned a 28% conversion rate, booking 251 transactions amounting to $50,740 in total revenue for the company Earned 15% of total revenue from upsells, a 3% higher rate than the company average

University of Illinois Japan House Champaign, IL | Jan 2013-Dec 2013 Marketing Intern

Sold tickets and promoted events through flyers, person to person sales and various social media platforms Top ticket seller out of six interns for Meet Nick Offerman raffle event; 49 tickets

Wrote and performed presentations for events and hosted weekly facility tours Steak ‘n Shake Quincy, IL | June 2013-Aug 2014 Waitress

Served tables, handled cash transactions and developed prioritization and customer service skills INVOLVEMENTS Journalism Advertising Media Students (JAMS) Champaign, IL | Sep 2015-Present Blue Print Advertising (in-house ad agency)

Create advertising campaigns for The Spread magazine and See You Weekly comedy talk show American Advertising Federation Champaign, IL | Sep 2014-Present CTRL+V (digital agency committee) Sep 2014-Dec 2014

Collaborated with group to manage Facebook account of Hang it High Hanger On The House (pro bono agency committee) Jan 2015-May 2015

Competed in weekly advertising-related challenges such as ad trivia and creating hypothetical campaigns Phi Sigma Sigma Sorority | Founding Member Self-starter, initiative, fraternity Champaign, IL | October 2013-Present PR/Website Committee Facebook, Twitter, Instagram, Tumblr, Social Media Management, Public Relations Jan 2015-Present

Collaborate with team of nine to create and manage sorority website and social media accounts

PROFESSIONAL DEVELOPMENT Chicago Twenty Something Job Shadow Chicago, IL | Dec 23rd 2014 AWNY Advertising Career Conference 2015 and New York City Agency Visits New York City, NY | Nov 18th-20th 2015

VOLUNTEERING Philanthropy Illini Equine Rescue Society Champaign, IL | Aug 2012-Present Social Chair Aug 2013-May 2014

Conducted monthly socials to promote networking within the club and increase membership retention Fundraising Chair Aug 2013-May 2014

Initiated various small fundraising events earning $753 for the charity rescue shelter SHARE

SKILLS Word | Excel | PowerPoint | MRI | Media Sales/Buying | Media Planning and Strategy | Media Math Google AdWords | Microsoft Office | Customer Service | Public Speaking | InDesign | Basic proficiency in Japanese and Spanish

INTERESTS

Trying New Foods | Japanese Language & Culture | Riding Horses | EXO (band) | Singing Loudly in the Car | Fantasy Novels