kenya hospitality trade fair 2014: 14-16 may

Hospitality SolutionS one Global place

14th-16th May 2014 Kenyatta International Conference Centre, Nairobi, Kenya

R e - d e f i n i n g h o s p i t a l i t y i n d u s t r y i n E a s t & C e n t r a l A f r i c a

THE EVENT THAT CONNECTS YOUR BUSINESS to a tHRiViNG iNDUstRy

The Kenya Hospitality Trade Fair is the sole catalyst for the hospitality industry, providing a unique networking and sourcing platform within the region. The event gathers over 4,800 hospitality professionals for 3 days of intensive business networking, industry awards, conferences and hospitality functions. The Show is the largest full spectrum hospitality supplies event for the East & Central Africa region.

The Show covers over 4,500 sqm of space presenting over 250 leading international and regional brands for Hotel Supplies, Catering Equipment, Bakery, Pastry & Ice-cream equipment suppliers, Interior Décor & Furnishing, Outdoor Equipment, Hotel equipment suppliers, Food & Beverage suppliers among other industry players.

The East & Central African hospitality and travel industry is set for bigger heights with over 11 hotels opening in 2013 and over 24 in the pipeline between Kenya, Uganda, Tanzania and Rwanda. These projects will add an additional 1,477 beds to the supply thus, the outlook for the hospitality industry remains positive. As business destinations, the favorable economic climate has proved favorable for international and local investors.

Source: Barefoot Consultancy.

East Africa offers extremely attractive investment opportunities for hotel groups and other tourist and hospitality related industries - largely due to rising domestic tourism and regional tourism, supported by an increase in higher disposable incomes.

+11 hotels opening in 2013 and over 24 in the pipeline between Kenya, Uganda Tanzania and Rwanda

+1,477 additional beds to the supply on completion.

+ 4,800 hospitality professionals for 3 days

attending the trade fair

+4,500 sqm of space

+250 leading international &regional brands

MEET & INTERACT WITH iNDUstRy playeRs

ReasoNs foR exHibitiNG at KHtf 2013

(43%) (23%) (25%) (19%) (24%) (13%) (22%) (45%)SEEK

CONTACTS FOR FUTURE

BUSINESS

TO RAISE THE PROFILE OF COMPANY/

ORGANIZATION

TO MONITOR THE

ACTIVITY OF COMPETITORS

TO LOOK FOR AGENTS/DISTRIBUTORS

TO MEET EXISTING CLIENTS/

PARTNERS

TO SEEK IMMEDIATE BUSINESS

TO TEST THE EAST AFRICAN MARKET FOR

THE FIRST TIME

TO INCREASE BRAND

AWARENESS

Over 150 brands

SHOWCASED

+3,576 Number of visitors

3,500 sq. m Exhibition floor space

4,414 Number of total attendees

(69%) OF EXHIBITORS MET THEIR OVERALL OBJECTIVES

(56%) GENERATED MORE THAN 10 PROMISING BUSINESS LEADS

(49%) OF EXHIBITORS HAVE ALREADY BOOKED FOR 2014

+55 exhibiting

COMPANIES

+170 No. of delegates

@ HOSEA30

INTERNATIONAL speaker

84% VISITORS ARRANGED TO DO BUSINESS

WITH A NEW OR EXISTING SUPPLIER

74% VISITORS LEARNED ABOUT NEW

PRODUCTS AT THE VISIT

VisitoR Job DescRiptioN

(30%) – Hospitality

(2.1%) – Developers/Investors

(16%) – General Managers/Owners

(25%) – Hospitality Suppliers

(11%) – Purchasing/Procurement Managers

(11%) – Food & Beverage Managers

(1.8%) – Marketing/Sales Managers

(1.5%) - Distributors

(1.2%) – Interior Designers/Architects

(1.2%) – Tours & Travel Consultant

VISITORS TO THE tRaDe faiR

MaiN ReasoNs foR VisitiNG KHtf 2013

ESTABLISH NEW BUSINESS

CONTACTS

(16%)(21%)FIND/BUY

A SPECIFIC PRODUCT OR

SERVICE

(33%)SOURCE A NEW

SUPPLIER

(12%)KEEP UP WITH

EMERGING TRENDS

(14%)ATTEND THE

CONFERENCE

(4%)MEET UP WITH

INDUSTRY COLLEAGUES

VisitoR aRea of bUsiNess

(21.2%) – Hotel/Resort

(10.46%) – Distributors/Agents

(10.2%) – Interior Designers/Decorators

(7.63%) – Manufacturer

(5.76%) – Restaurants/Bars/Fast food

(4.81%) – Architectural practice

(4.05%) – Facilities management

(3.30%) - Spa/Fitness facilities

(2.48%) – Government/ Public sector

(1.35%) - Property Developer

(0.84%) - Events services

(.05%) - Publishing/Journalism

Our aim is to expose students to trends, standards and skills relevant in the hospitality industry as well as gain knowledge on hotel equipment. KHTF provided a necessary avenue for our students to make contact with the industry stakeholders as they continue to pursue their careers in the same.

Mr. Thomas Duda – Principal, International Hotel & Tourism Institute, Kenya

I am pleasantly surprised by the organization and ambience of this conference and country. There is great opportunity here to learn

about investment opportunities in East Africa. There is also a good challenge for mentorship opportunities in the hospitality industry.

Rabih Feghali - Director of Business Development, Roya International, Dubai (UAE)

5sectoRs, 1 event has the hospitality industry Covered

The Tribe Hotel sees this as a most relevant and insightful conference that showcases the changing trends in the hotel and hospitality industry. The conference was an ideal avenue to explore investment, growth and development opportunities in East Africa.

Hooman Ehsani – Director of New Developments, Tribe Hotel, Kenya

There is great opportunity in East Africa for investors if you are looking to penetrate the hospitality, travel and hotel market. Kenya is the centre of business. If you have a business or brand that you want to grow, make

sure you have in employment the youth below age 35. These are the people influencing purchasing, travel and business decisions.

Michael Onyango - Communications Consultant, International Finance Corporation, Kenya

FURNISHINg, INTERIOR DéCOR & DesiGNExhibitor profilEs in this catEgory includE:

•Decorative Accessories

•Art

• textile

•Curtains, upholstery & Fabrics

•Flooring, Carpets & Rugs

•Wall Coverings

•Furniture

•lighting

• interior Fit out Companies

•Bathrooms

•Fittings

•Financial institutions &Consultants


This being our first corporate business event, we have taken up sponsorship of the registration to showcase the changing trends in

outdoor experiences in the hospitality industry. We have met with key players in the industry and the right target market for our product.

Ivy Kariuki – Sales & Marketing Co-Coordinator, Nomadic Tents, Kenya

The trade fair is a good platform for us to get the hospitality industry more enlightened on the country through publications focusing on the country, its

heroes and its rich culture and heritage.

Jane Mareka – Head of Marketing – Kenya YearBook Editorial Board, Kenya

HOSpITAlITY SUpplIES & eqUipMeNtExhibitor profilEs in this catEgory includE:

•Food & Beverage equipment suppliers

•Catering equipment Suppliers

•Housekeeping equipment, Supplies and Services

•Maintenance equipment

•Clothing & uniforms

•Buffet ware, glassware

•Cutleries & Crockery

•Room service equipment

•Beddings

•Building materials

•table ware

•laundry, hygiene

•linen, towels

•Air conditioning supplies•Signage and Advertising suppliers


It is a great privilege to represent the business and tourism industry at this event. This event comes at an opportune time when the industry

projects a double digit growth and operationalizes the tourism act. We appreciate that the KHTF team has embraced the region in the fair as

the MICE industry has emerged as Kenya’s new frontier.

Waturi Matu – Coordinator, East Africa Tourism Platform

KICC is especially proud to host KHTF 2013, an event that speaks to the local East African market and promotes the local hospitality industry. We are also very keen on promoting the MICE industry as the next big growth driver

of the travel, tourism and hospitality industry.

Mr. Fred Simiyu – Managing Director, KICC, Kenya

TECHNOlOgY& sUstaiNabilityExhibitor profilEs in this catEgory includE:

• in-room entertainment systems

•Room access technology

•Web solutions

•AV equipment

•energy control systems

•Computer hardware

•Human resource & Payroll

•Security, safety & fire systems

•telecommunications systems and services

•technical support

•Management systems

• software


The Kenyan business community and KNCCI strongly believes that this is the right platform for businesses to showcase and create business linkages locally

and regionally. Investment opportunities abound all over Kenya and as KNCCI, we harness these opportunities and draw investors to Kenya.

Kiprono Kittony – National Chairman, Kenya National Chambers of Commerce & Industry, Kenya

What’s happening here makes my heart very warm. Nairobi is a convention and conference destination. With the hospitality industry generating 827

billion in the past year, my office will support the businesses in the industry and give you the necessary support. This is a great fair and I look forward to

engaging the hospitality industry at a deeper level.

His Excellency Dr. Evans Kidero - Governor, Nairobi City County

OUTDOOR & TAIlOR-MADE expeRieNcesExhibitor profilEs in this catEgory includE:

•Concierge Services

•landscaping

•outdoor equipment

•Car & limousine Rental Services

•events services

•Conferencing Services

•Pool & spa

•Wellness.

•Marina, Yacht, Helicopter and luxury experiences

•Gifts & Giveaways


This was the right fair at the right time. We are a premier training institution for the hospitality industry. WE have exposed our students to

the key players and KHTF has afforded us the excellent opportunity to showcase what we have to offer to the right target market.

Mbati Kamuyu – Senior Public Relations Officer, Utalii College, Kenya

The character of a nation, the brand of a nation carried in the hearts and minds of its citizens is what determines the entire image of the country and

your businesses draw growth from this image. The government of Kenya is committed to furthering the integration of the East African Community. We are as

weak as our weakest link – the whole of East Africa must be strong together.

Mary Kimonye – CEO, Brand Kenya Board, Kenya

FOOD & beVeRaGe

•Restaurant & Café

• ingredients

•Cheese

•Dairy products

•Bakery & confectionary

• Juices & drinks

•Health & well-being products

•Meat and meat products

•Poultry and poultry products

•Frozen foods

•Processed foods

•organic foods

•Sea food & gourmet

•General foods

•Halal


Kenya Airways takes pride in being at the forefront of connecting Africa to the world. We were very much

obliged to sponsor the Kenya Hospitality Trade Fair, a truly Kenyan brand that speaks to the Africa.

Chris Diaz – Marketing Director, Kenya Airways, Kenya

The hospitality industry in East Africa is growing in leaps and bounds, and this conference and trade fair will go a long way in showing the rest of Africa that East Africa is the gateway to Africa. I gained a lot of knowledge and

made numerous business contacts.

Dr. Wolfgang Thome e-Turbo News Correspondent

NetWoRKiNG oppoRtUNities

MyKHtf app

Prior to the Kenya Hospitality Trade Fair and the Hotel Summit East Africa, exhibitors, delegates and speakers have and will continue to have access to the mobile application. The app provides an essential platform to know who is attending the events, get to interact and engage prior to meeting face to face, arrange meetings and make contact. In addition to this, the Slujan Events team is always at hand to offer assistance and personally introduce guests to each other on site.

biZ NetWoRKiNG

The Hotel Summit East Africa begins with a fast paced networking engagement in the form of a speed networking card exchange. Delegates are able to know the speakers first hand and also meet with other delegates, break the ice, exchange business cards, then quickly move on to the next table.

KeNya Hospitality tRaDe faiR

KHTF is the heartbeat and driving force of the hotel summit. Filled with the movers and shakers of the hospitality industry and the backbone of the establishments across East Africa, delegates and visitors are provided with the chance to meet and interact with the industry as they get to sample the various offerings in the industry.

eVeNiNG ReceptioN

Exhibitors, delegates, speakers and visitors experience a true hospitality evening highlighting true East African hospitality. Attendees are hosted at a five star venue to enjoy live music and sumptuous food. This will be the perfect opportunity to continue networking in a social environment.

KTB acknowledges the value that this forum brings into the tourism and hospitality industry and the

effect it will have in raising the profile of the country as a preferred business and tourism destination.

Muriithi Ndegwa – Managing Director, Kenya Tourism Board

MaRKetiNG & pRoMotioN (KHtf 2013)

Targeted adverts were placed in trade publications, newspapers, online advertising, and Direct Mail reaching over 200,000 industry professionals and achieved a PR campaign valued at over US$ 150,000.

DiRect aDVeRtisiNG caMpaiGN

Our Direct Advertising Campaign covered 5 key publications across the East Africa, and the rest of Africa covering hospitality, interiors & design, catering, technology, textile magazines and newspapers advertisements. This involved placing 15 targeted adverts, 20 editorials and 14 personalized electronic direct mails sent by our media partners to their focused databases. These publications were circulated to an audience of over 200,000 subscribers regionally.

MeDia paRtNeRs

Our leading media partners were carefully selected from the region, international trade magazines and newspaper publications. Our partners included the standard group ,98.4 capital FM, eat out Kenya, sleep out Kenya, mice, liaison media, think business (south Africa), exhibition world UK, Africa business, economic insight to name a few, reaching out to a combined database of 200,000 industry professionals.

pR caMpaiGN

A total of 25 press coverage’s were published for The KHTF 2013 with a total ad value of US$ 200,000.

social MeDia

Total of 376 tweets were made on Twitter with an average of 2 – 3 tweets per day. Twitter account has a targeted audience with 207 followers. Facebook was updated daily with industry news, relevant show news stories, with a total of 230 likes, total friends of fans 104,903 and people talking about the show: 5 per day.

e-MaRKetiNG caMpaiGNFor The KHTF 2013, a total of 25 individual email broadcasts were sent to a selected database with an overall reach of more than 200,000 recipients with an average open rate of 12%. Dedicated and personalized e-invites were sent on behalf of clients and also VIP invitations for the event itself.

DiRect MaRKetiNG caMpaiGN

As part of our marketing campaign, we sent:

•Regular mailers to the industry.

•Personal invite to Visitors, sent to a databases of partners highlighting Show Features

• 8 page online Show Preview sent to a database of 200,000 industry professionals.

•ViP invite sent to the executives of Hotels, General Managers, Real estate Developers and owners of all hotels in the region.

Thank you for the hospitality you provided to our delegates in the Hotel Summit. We gained a great deal of

experience during the summit through presentations, panel discussions, networking and trade fair and now have a

more understanding of professionalizing the industry.

Gaetan Ngabonziza - Project Coordinator, Chamber of Tourism, Rwanda

MaxiMise exposURe: spoNsoRsHip oppoRtUNitiesSponsorship is the Industry Leaders’ privilege, through which the image of the sponsoring company is enhanced and the company itself is directly connected in the event. A company’s participation in the event as a sponsor constitutes the utmost integrated means for an effective presentation of the company.

Moreover, by selecting the appropriate sponsorship category, the sponsors reinforce their message to the visitors and the whole intended audience of the exhibition, make their stand more popular and fully differentiate themselves from the competitors.

booK yoUR space NoWEvEnt tiMings9.00a.m – 5.30p.m

Wednesday – Friday

contact usTo book your stand or any further enquiries, kindly contact the team on;

Tel: +254 714 33 22 11

+254 20 267 1 625

E-mail: [email protected]

Exhibition ratEs;

•Space with Shell -uS $225 /sqm•Space only stand - uS $185/sqm

Minimum of 9sqm in multiples of 9sqm.

basic provisions.•octanorm system shell•Company name on fascia board.• 2 spot lights/9sqm• 2 seats•trade fair catalogue listing• 3 phase power outlet• 1 table

www.kenyahospitalitytradefair.com

kenya hospitality trade fair 2014: 14-16 may

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