FROGIFED CONSULTING INC.Kendall Aragon, Chandler McGovern, Hunter O’Donnell, Whitney

Nguyen

Overview

Clients Overview Research Approach Research Objectives Data Analysis

LimitationsRecommendations

Conclusion

Our Client

TCU is one of the is a private, coeducational university

located in Fort Worth, Texas, United States. TCU is

affiliated with, but not governed by, the Disciples of

Christ. Its mascot is the "horned frog.” Enrollment of 10,033

8,647 undergraduates 1,386 graduate students

Men to Women Ratio: 64% Women 36% Men Representation of survey population test market

Research Approach

Conduct Online SurveyUndergraduates only

Sample size=100 77 females, 23 males

Research Objective #1To determine whether TCU’s Market Square have met the

expectations for food quality and variety for the student body How satisfied are you with the following elements of

Market Square? (Available seating, fresh food, fun environment, good service, healthy food provided,

international themed food, short waiting times, variety of food options)

Avai

labl

e Se

eting

Fres

h Fo

od

Fun

Enviro

nmen

t

Good

Serv

ice

Health

y Fo

od

Inte

rnat

iona

l foo

d

Shor

t waitin

g tim

es

Varie

ty o

f foo

d

0.000.501.001.502.002.503.003.504.004.505.00

3.07

2.55

3.54 3.72

2.81 2.75

2.27 2.24

Level of sat-isfaction (out of 5)

Research Objective #2To determine how many students living off campus

utilize on campus dining such as Market Square, Sushi Mama, Bistro Burnett, or Chick-Fil-A.

Bistro Burnett

Big Purple Truck

Chick-fil-A

NRG Union Grounds

Sushi Mama

Average number of times visted a week

0.56 0.06 1.63 0.29 2.37 0.56

Research Objective #3To identify the times at which Market

Square is most utilized by students. Do live on campus?

During what time of the day do you visit Market Square?

7AM-10:00AM

10:01AM-2:00PM

2:01PM-5:00PM

5:01PM-7:00PM

7:01PM-9:00PM

10:00PM-12:00AM

0

10

20

30

40

50

60

21

53

17

51

24

18

# of stu-

dents

Research Objective #4To identify potential menu items in Market Square that students would be interested in such as exotic fruit and

more international themed food.

Please check the following food options that you would like to see in Market Square (more vegetarian options, more gluten free options, exotic fruit, Panini bar, more international themed food)

Conclusion: 40% or less of students do not want to see these options at Market Square

Research Objective #5To determine potential food services that students would utilize for on campus dining options other than Market Square which include

Chipotle, KFC, and Jamba Juice. Which of the following food options would you like to see as an on

campus dining option? (Chipotle, KFC, Jamba Juice, McDonalds, Panda Express, Subway, Taco Bell, Wendy’s, Whataburger)

Chipo

tleKF

C

Jam

ba Ju

ice

McD

onal

ds

Pand

a Ex

pres

s

Subw

ay

Taco

Bel

l

Wen

dy's

Wha

tabu

rger

0

20

40

60

# of students

Research Objective #6 To identify top student complaints regarding the on-campus

dining options on TCU’s campus such as poor service and lack of healthy food options.

How satisfied are you with the following elements of Market Square?

Available seating

Fresh food

Fun Environment

Good service

Healthy food

International themed food

Short waiting time

Variety of food options

Average level of

satisfaction

3.07 2.55 3.54 3.72 2.81 2.75 2.27 2.24

Research Objective #7To identify why students wouldn’t purchase a meal plan and if certain

suggestions and changes alter their decisions.

0

5

10

15

20

Dissatisfied

Somewhat dissatisfied

Neutral

# o

f st

ud

en

ts

Why students would not purchase a meal plan

Moving off campus

Leaving TCU

Too Expensive

Dissatisfied with food

Poor customer service

# of students

7 0 6 17 2

Limitations Time Constraints

Due to time constraints some potential respondents were not surveyed.

Response Error/Non-Response Error There is potential for bias due to student non-response to questions,

misreading of questions, or not answering questions honestly. Discarding of Respondents

Although 117 people responded to the survey, 17 respondents were discarded. This was due to incomplete survey responses or not being a part of target group, namely a TCU student.

Limited Sample Our main limitations stemmed from difficulty obtaining a proper and

gender balanced dining options. This stemmed primarily from the firm’s limited resources and abilities to contact certain SUBGROUPS of the TCU student population. In particular, we were unable to reach out to much of the male population of TCU and therefore our responses had an uneven male to female ratio. 

Recommendations Improve waiting times, particularly

between (10:01 am to 2:00pm) and (5:01pm to 7:00pm), given the amount of student using Market Square at this time

For TCU to test more food options with students, given the negative response to options tested

If the opportunity arises for additional on campus dining, choosing either Chipotle or Panda Express due to student preference