kelvingrove museum service presentation

Service design11.01.08 Rory, Keira, Sam,Megan,Aashild


Brief To creatively explore some existing services and create some

visual representations and a ‘service critique’ to present the rest

of the group at the end of the week.


Community Service

Kelvingrove Museum


“ I like to see Jessica running around. There’s so much to do and touch. It’s very stimulating for her.“

Anna (38) is a mother of two - Jessica (age 3) and Sarah (13).

They are from Duntocher and it takes an hour to drive into Glasgow.

She uses the museum regularly – particularly on wet days.

Largely comes for Jessica’s benefit and to get out of the house.

She also always enjoys the exhibitions.

Today Jessica was being a typical 3 year old and having a temper tantrum.

Anna was tired of this and wanted to get out of the house.

From experience Anna knew that Kelvingrove would entertain and

educate Jessica.

Anna is attracted by relaxing atmosphare and oppertunity to spend hours

in the museum as it keeps here daughter happy.

Exciting and engaging exhibitions.

Relaxing atmosphere.

Safe environment for Jessica to run around.

needs

who

what

when

why

Anna & Jessica

Persona


David is a retired policeman and Shirley is an artist.

David is 66 and Shirley is 61 years of age.

They are from Dunblane and regularly come to Glasgow to visit family.

Shirley enjoys art galleries but they are not regulars to the Kelvingrove.

In Glasgow for the day visiting family , and the Quentin Blake exhibition.

They have previously taken their grandkids but found this quite stressful,

as the children cant focus on one thing at once.

David and Shirley came for a more relaxing experience today.

They went directly to the Quentin Blake exhibition first and then had

a small look around and then for lunch.

Direction to what they want to see.

Easy to navigate floor plan.

Lunch facilities.

needs

David & Shirley

Persona

“ We were in Glasgow visiting family and decided to pop by the museum to see the Quentin Blake Exhibition!.”

who

what

when

why


Come every other week

Kelvingrove cafe - spacious- can bring prams and group round a table

Favorite spot for coffee - can sit for hours in relaxing environment

Group met at antenatal classes about 9months ago

spaces for prams.

relaxing atmosphere.

somewhere to spend a long time

out of the rain.

Cafe facilities.

Antenatal group,

children under 1 and mothers age’s ranging from 25 - 35.

They are friends meeting at Kelvingrove.

None have jobs at the moment and are full time mothers.

needs

Mothergroup

Persona

“ We came for coffee. It’s the only place we can get all the prams in.”

who

what

when

why


Anna having a tantrum

frustratedJessica and Anna arrive museumhappy & reliefed

Playing with the touchscreen

excitedSitting down and having lunch

relaxed

Anna & Jessica

Journey


They are finding exhibition

interestedDont know where to go

confused

Looking at an exhibition

fullfilledSitting down and having lunch

relaxed

David & Shirley

Journey


Meeting for coffea

anticipationBypassing information

passiveSocialising in Cafe

relaxingSome in exhibitions

stimulated

Mothergroup

Journey


Relationship map


----

--- K

elvi

ngro

ve a

s an

insti

tutio

n -------

Kelvingrove as an institution -------Kelvingrove as an institution -------Kelvingrove as an institution-------------- Kelvingrove as an em

ployer -------Kelvingrove as an employer -------Kelvingrove as an employer ------

-Kelvingrove

as a

n em

ploy

er---

---


Conclusion

café /restaurant facilities

spacious area/not cramped

free admission (available to everyone)

spend all day there

relaxed/ peaceful atmosphere

helpful staff

engaging exhibits for all ages/

interactive points for children

good transport links (bus/subway)

interesting educational exhibits


confusing expression/life split

confusing signage to exhibits and other

facilities (i.e toilets)

disorientating floor plan

poorly advertised

interactive points distract from exhibits

Conclusion


Idea 1

Future development


Idea 2

Future development


Idea 3

Future development

kelvingrove museum service presentation

Education