50 tips museum presentation
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Top 50 Tips for Integrated Marketing in the Age of
Social Media
The New Consumer
• Well versed in online research
• Prefers visual stories over text
• Wants facts over selling points
• Connected
The New Consumer
• Doesn’t trust traditional advertising• Trusts opinions by word-of-mouth over
marketing messages, and has access to it• Needs immediate call to action
The New Consumer
• Expects immediate response• Wants to be engaged and have a say• Wants to know all facts, and make
educated decisions• Accesses non-traditional media as much
as traditional news outlets, if not more
A New Approach to Marketing• Inform & educate – don’t sell
• Develop visual messages
• Ask opinions and suggestions
• Build a system of quick response
• Enable online word-of-mouth
• Capture interest and commitment immediately
Social Media
Communication
Blogs Social Networking
Micro-Blogging
Multimedia
Photo Sharing
Video Sharing Presentations
Social Media Plan
Social Media PlanKnow your Objectives
Attendance – Membership – Volunteers - Engagement
1
Social Media PlanKnow your Audience
2
Social Media PlanDetermine Calls to Action
3
Social Media PlanTools and Resources
Choice of Platforms • Knowledge • Staff
4
Social Media PlanExecute & Experiment
5
Social Media PlanMeasure
6
Social Media PlanAdapt
7
Brand Integrity
Brand IntegrityMultiple Platforms - One Message
8
Brand Integrity
Message Development
Message DevelopmentAudience-Driven Content
All Audiences
• Donors• Members• Businesses• Employees• Volunteers• Elected Officials
• Neighbor• Media Representatives• Vendors• Employers
9
Message Development
10
Message Development
11
Message Development
12
Blogging 101
Blogging 101
Blogging 101
13
Blogging 101
14
Blogging 101
15
Blogging 101
16
Protect Your Organization
Protect Your OrganizationAppoint a Social Media Coordinator
17
Protect Your OrganizationDevelop a Social Media Policy
18
Protect Your OrganizationMonitor
19
Protect Your Organization
20Would you be comfortable with your blog post published on the front page of the New York Times?
Protect Yourself
Protect YourselfSocial Media = Virtual Cocktail Party
PoliticsReligion
21
Protect Yourself
22
Time Management
Time ManagementSet Goals, and Enter to Execute
23
Time ManagementDefine the Purpose of Your Networks
24
Time ManagementLimit Your Time
25
Time ManagementBe a Resource, Not a Chatterbox
26
Time ManagementPublish Once, Appear Everywhere
27
Time ManagementEnable blog subscription
28
Syndicate and Integrate
Syndicate
Syndication Link
29
Syndicate
30
Integrate
31
Integrate
32
Drive Traffic to Social Media Platforms
Drive Traffic to Social Media Platforms
33
Drive Traffic to Social Media Platforms
34
Drive Traffic to Social Media Platforms
35
Drive Traffic to Social Media Platforms
36
Drive Traffic to Social Media Platforms
37
Platform Choices
Platform ChoicesFacebook Page Vs. Profile
38
Increase Online Visibility
Start a Blog
39
Increase Online Visibility
40
Increase Online VisibilityEmbed Images and Videos
41
Increase Online VisibilityEnable Sharing Options
42
Increase Online VisibilityParticipate in Groups
Media Relations/Publicity
Media Relations/Publicity
43
Call to Action
Call to Action
44
Fundraising Integration
Fundraising Integration
45
Fundraising Integration
46
Career Development
Career Development
47
Responsiveness
Responsiveness
Email Auto-Reply
48
Responsiveness
49
Access to Information
ResponsivenessSocial Media Integration
50
