FORWARD FOCUS| BEAUTY TRENDS

AGENDA

| THE NEW NORMAL

| GLOBAL KEY DRIVERS

| BEAUTY CARE TRENDS

| FRAGRANCE INTERPRETATION OF TRENDS

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

KEEPING UP WITH GLOBAL TRENDS Constant adaptation

3

CHANGE IS THE NEW NORMAL

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

Green Desire Diversity

Well-aging

World

Consciousness Diversity

Boom

Vitality

1 2 3 4

* GFK partnership – Mega trends platform

Connectivity

Inclusion

THE GLOBAL KEY DRIVERS Impacting Beauty Care

4

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

Green Desire Diversity

Well-aging

World

Consciousness Diversity

Boom

Vitality /

1 2 3 4

* GFK partnership – Mega trends platform

Connectivity

Inclusion

THE GLOBAL KEY DRIVERS Impacting Beauty Care

5

WORLD CONSCIOUSNESS

6

Transparency /

Environmental Friendly

• Water The New Luxury

• Sustainability

• Authenticity

• Traceability

• Purity

• Environmental Foot Print

• Pollution

• Physical Protection

360°Protection Scarcity & Safety

Companies partner to focus on sustainable

sourcing of fragrance materials

WORLD CONSCIOUSNESS

S I M P L E Beauty is…

Natural, Organic & Vegan, Oh My!

Less is More: Fewer Ingredients

Farm To Face: Locally Sourced Ingredients

Environmental Protection

Natural, Organic & Vegan, Oh My!

SCHMIDT’S LAVENDER &

SAGE DEODORANT

Certified Vegan & Gluten

Free

JASON NATURAL

Gluten Free Facial Creme

Delivers deep, long-lasting moisturization for smooth, revitalized skin.

The botanically-rich blend of intensive Cocoa Butter and Aloe Vera

softens and nourishes your skin for a smooth, pampered complexion.

Certified by the Gluten Free Certification Organization

S.W. BASICS

Body Scrub

Made with only 3

ingredients: organic

sugar

coconut oil

coconut flakes

Less is More: Fewer Ingredients

EARTH TU FACE

Honey + Coconut Mask

A fusion of antioxidant-rich raw

honey, coconut, rose petals and

lavender buds. These work deep

to heal inflammation, tighten

pores, plump the skin and give an

instant glow.

Farm To Face: Locally Sourced Ingredients

POSIES & CO

Body & Hair Oils

Lovely dried blooms are a key component of these luxurious bath

products and moisturizing oils handcrafted on the California coast.

WAXING KARA

Certified Organic Sweet Body Balms

“We promote a socially-conscious message about the importance of

bees, not only through our personal health but also for the health and

sustainability of the planet.”

Environmental Protection

AVEDA

Sun Care Line • UV Defense Mist- Hair

Veil • Sun Care Hair & Body

Cleanser • After Sun Hair Masque

REN

Flash Defense Anti-Pollution Mist

Powercell Urban Active Shield A fine mist that instantly forms an invisible protective, breathable barrier to shield skin from the aging effects of pollution.

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

Green Desire Diversity

Well-aging

World

Consciousness Diversity

Boom

Vitality

1 2 3 4

* GFK partnership – Mega trends platform

Connectivity

Inclusion

THE GLOBAL KEY DRIVERS Impacting Beauty Care

13

VITALITY & WELL-AGING Inside Out Beauty

14

• Vital Boost Pro Aging

Beauty-food

Nutraceuticals

Detox Delight

Athleisure

Longevity

“The Science of

Aging, the Biology of

Strength, and the

Privilege of Time”

VITALITY & WELL-AGING Longevity & Well Aging

15

Stereotypes

Natura's latest campaign #Velhapraisso

(Too Old For That) aims to encourage

Brazilian women to challenge age-based

stereotypes.

• Being 40 and pregnant

• Being over 70, tattooed and a heavy metal

fan

• Starting a new career in your late thirties

The campaign aims to promote the brand's

revamp of its Chronos line, which caters to

women aged 30-70.

Beauty is…

Premium Ingredients

Gold Standard

Ancient Wisdom & Fermentation

Beauty Foods

TIMELESS

Ancient Wisdom & Fermentation

NEOGEN DERMALOGY

Green Tea Real Fresh

Foam Cleanser

Features a natural extract

formula and real

fermented green tea

leaves that continuously

deliver fresh benefits

throughout the duration of

use

SULWHASOO

Snowise EX Brightening

Mask

Each mask is created from

plant pulp and individually

fermented in white ginseng for

2 weeks to bring about

immediate brightening results

and boosted circulation.

Beauty Foods

THE BODY DELI- RAW BEAUTY

Two "foodies" with an extensive background in nutrition, raw food, wellness and beauty, envisioned a personal care brand so different, fresh and unique that

they started making their own healthy skin care products. Their special method is a process similar to crafting fresh juices and smoothies in a high-end Organic

Juice Bar.

SKIN CHEMISTS

Wrinkle Killer Anti-Aging

Serum

From the Pearl Collection - a

super-concentrated serum

designed to smooth the skin

in 3 steps - freezing, firming

and hydrating with luxurious

caviar

Premium Ingredients

DR. BRANDT RUBY

CRYSTAL RETINOL

HYDRACREME

instant complexion enhancing

moisturizer formulated with skin

illuminators, optical diffusers &

micronized ruby crystals to

convert light into energy

providing a softer, more smooth

look and a healthy radiant

complexion.

Gold Standard

MISS SPA

24K Gold Crème Mask

Pure 24K gold promotes

luminosity while powerful

moisturizers and peptides

work together to deliver

maximum hydration and

encourage elasticity.

PETER THOMAS ROTH

24K Gold Mask

This lavish, pampering

treatment helps to improve the

appearance of fine lines and

wrinkles for a youthful-looking

complexion. Caffeine helps

tighten and firm the look of skin

while peridot—an exquisite

gemstone rich in magnesium—

re-energizes and helps reduce

the aging effects of stress.

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

Green Desire Diversity

Well-aging

World

Consciousness Diversity

Boom

Vitality /

1 2 3 4

* GFK partnership – Mega trends platform

Connectivity

Inclusion

THE GLOBAL KEY DRIVERS Impacting Beauty Care

21

DIVERSITY BOOM Modern Conveniences

22

Value in Products

• Convenience

• Multi-Functionality

• Affordability

DIVERSITY BOOM: REFUSAL TO CONFORM

Embracing new cultural poles

23

A new cultural landscape

Cultural Boom

• Multi-ethnic Diversity

• Local Pride & Heritage

• Change of Social Norm,

Androgyny

S E L F

D I R E C T E D

Beauty is…

Beauty on the Run

The Custom Market

Heritage Collections

K Beauty

DIVERSE

PACIFICA

Indian Coconut Nectar Hand

& Body Lotion Wipes

Pacifica's brand new

innovative lotion wipes allow

you to easily wipe on lasting

moisture and watch dryness

disappear in seconds!

Beauty On The Run

DR BRANDT

Xtend Your Youth Dual

Fusion Water

Unlike standard water, the dual

fusion water formula won't

disturb the pH balance of the

skin and will protect it from

inflammation caused by

environmental stressors and

inhibit bacterial reactions.

FUNCTION OF BEAUTY SHAMPOO + CONDITIONER

Personalized hair care to make your routine as unique as you! Go online to fill out a hair quiz which asks hair type, structure and moisture level and

then you can choose 5 hair benefits that you wish to receive. From there, you choose the color of your package and what the bottles say- you even get

to choose a fragrance!

The Custom Market

Heritage Collections

SHEA MOISTURE

Low Porosity Baobab Tea Tree Oil Line

This collection includes a Protein-Free Shampoo, a Protein-Free

Conditioner and a Protein-Free Leave-In Detangler. Our new

natural wellness solution addresses the needs for moisture

resistant and protein-sensitive hair.

K Beauty

TONY MOLY

Haeyo Mayo Hair Nutrition

Pack- Mask

Conditioning Hair Mask

containing egg yolk and shea

butter to deep condition hair

and improve elasticity

SKINFOOD

Hydro Fitting Snail Mask

Sheet

Healing ingredient snail mucin

firms skin, encourages cell

regeneration, and replenishes

moisture in this sheet mask

that conforms comfortably to

your face's contours.

Symrise Red 204 / 041 / 043

+ 30 K 148 / 030 / 024

+ 55 K 102 / 020 / 016

Tutti Frutti 231 / 150 / 000

+ mittel 202 / 109 / 006

+ dunkel 173 / 087 / 012

Spring Fever 125 / 183 / 059

+ 30 K 094 / 143 / 048

+ 55 K 067 / 107 / 037

Deep Ocean 000 / 104 / 162

+ 30 K 000 / 072 / 115

+ 55 K 000 / 040 / 070

Aqua 000 / 157 / 147

+ 30 K 000 / 119 / 113

+ 55 K 000 / 089 / 085

Bubble Gum 156 / 000 / 128

+ 40 K 129 / 000 / 089

+ 65 K 092 / 000 / 062

Caramel 205 / 169 / 112

mittel 181 / 133 / 049

dunkel 157 / 101 / 010

Chocolate 105 / 048 / 033

mittel 147 / 106 / 095

hell 188 / 162 / 156

Apple 203 / 210 / 023

+ 30 K 154 / 163 / 000

+ 55 K 113 / 122 / 003

Purple Rain 137 / 075 / 148

Smooth Syringa 189 / 186 / 214

Mint 136 / 202 / 187

Morning Sky 111 / 176 / 227

+ 30 K 035 / 137 / 176

+ 55 K 020 / 101 / 131

Burgundy 135 / 052 / 075

+ 30 K 102 / 039 / 057

+ 55 K 078 / 028 / 043

Smoke 168 / 160 / 158

Smoke hell 238 / 236 / 236

Green Desire Diversity

Well-aging

World

Consciousness Diversity

Boom

Vitality /

1 2 3 4

* GFK partnership – Mega trends platform

Connectivity

Inclusion

THE GLOBAL KEY DRIVERS Impacting Beauty Care

29

DIGITAL AGE Connectivity & Inclusion

30

• Digital Beauty

• 24/7 Connectivity

• Wearable Devices

• E-Reputations

• Social Influencers

• Haute Technology

Augmented Living

I N S TA G R A M S T H AT I N S P I R E

TECHCRUNCH JAWBONE

THIBAUTDAVOULT DERMALOGICA CYBORGBLANE KRISJENNER FASHTECHFORUM RODANFIELDS

XENIATCHOUMI TESLAMOTORS DRBRANDT CHROMAT

DIGITAL AGE

Augmented Fragrance Experiences

32

EEG Electroencephalogram

• Leading edge technology for greater scent experience

• Real time display of brain activity

• Response to stimuli

SMART SCENT & CARE SYNERGIES For fast forward-thinking beauty

33

S M A R T

Beauty is…

S M A R T

Instant Results

Stem Cell Technology

Multi-Benefit

Extended Benefit

Instant Results

INDEED LABORATORIES

Nanoblur

An instant skin perfecting finisher that corrects the

appearance of skin aging including the look of fine

lines, wrinkles, crow's feet and enlarged pores.

FRESH

Black Tea Instant Perfecting Mask

A hydrating treatment that immediately reveals

softer, firmer, healthier-looking skin.

ACURE ORGANICS

Pure Mint & Echinacea Stem Cell

Shampoo

Builds dynamic volume without stripping

natural oils or creating build-up. Quinoa

protein extract supports keratin while

echinacea stem cells promote cellular

regeneration at the root level.

Stem Cell Technology

JUICE BEAUTY

Stem Cellular Exfoliating Peel Spray

Formulated with a unique, gentle, plant-

derived exfoliant that resurfaces skin

within seconds on contact, to visibly

loosen and lift away old skin cells.

ELIZABETH & JAMES

Nirvana Black Dry Shampoo

The first fine fragrance dry

shampoo that refreshes,

volumizes, and texturizes while

perfuming hair with the addictive

fragrance of Nirvana Black.

Multi-Benefit

CLINIQUE

Take The Day Off Cleansing

Balm

A transformational, lightweight

makeup remover that goes from

balm to oil to milk to melt away

every trace of makeup.

Extended Benefit

KATE SOMERVILLE

Nourish Body Perfection

Body Rescue Cream

Kate Somerville Nourish Body

Perfection Body Rescue Cream

is a luxurious body cream that

provides long-term hydration

and aggressively combats the

most common signs of aging.

BIG SEXY HAIR

Full Bloom Hair Spray

Keeping a blowout fresh

and full is not always a

simple task! With Big

Sexy Hair Full Bloom,

you get up to 72 hours

of fullness and 24 hours

of fragrance revival.

THANK YOU