katrina collier on 'the right social community is the talent attraction ingredient
DESCRIPTION
Katrina Collier from Winning Impression tells us why it's important to not only choose the right social channel to talk to your potential talent, but also to have the right attitudeTRANSCRIPT
![Page 1: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/1.jpg)
Katrina CollierWinning Impression
The right social community is the talent attraction secret ingredient!
@WinningImpress
![Page 2: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/2.jpg)
An Independent Voice on Social Recruiting
Since 2009
@WinningImpress
![Page 3: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/3.jpg)
In your own community one way news might be ok… maybe.
![Page 4: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/4.jpg)
But in reality...
![Page 5: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/5.jpg)
The right approach to social communities is key
Be you, be real
Be consistent & valuable
Be conversational, polite & thankful
Pay it forward
![Page 6: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/6.jpg)
Get it right & you’ll attract the right people!
![Page 7: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/7.jpg)
Which social community
is right?
![Page 8: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/8.jpg)
may seem right but is it social?
![Page 9: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/9.jpg)
2.1M LinkedIn Groups
![Page 10: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/10.jpg)
1.28 billion Facebook users
802 million check in daily!
36 million British users
Use without adding friends!
![Page 11: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/11.jpg)
A question…
![Page 12: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/12.jpg)
Facebook Groups
![Page 13: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/13.jpg)
The fastest growing social site
with 150M users globally.
![Page 14: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/14.jpg)
c. 1 billion Twitter accounts
255 million are active
10 million Brits use Twitter
29% of those aged 15 - 34 use it
![Page 15: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/15.jpg)
☺ 540M active users across Google each month
☺ 300 M people are active in the stream each month
☺ 10M British users
Google+
![Page 16: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/16.jpg)
![Page 17: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/17.jpg)
☺ 1 billion YouTube users
☺ 2nd largest search engine
☺ YouTube reaches more US adults
aged 18-34 than any cable network
☺ 19.1M unique Brit visitors / month
YouTube
![Page 18: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/18.jpg)
Bēhance
![Page 19: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/19.jpg)
☺ 70m users
☺ 80% women
![Page 20: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/20.jpg)
GitHub
4.5 million users, grew by 1.5 million in 2013 alone.
![Page 21: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/21.jpg)
Stackoverflow72 million unique visitors per month
![Page 22: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/22.jpg)
The right social behaviour in the right social community = success!
![Page 23: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocuments.site/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/23.jpg)
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711Twitter: @WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/+KatrinaCollier
Questions?