karolina attspodina, head of sales, eastern europe, adjust
TRANSCRIPT
WE MAKE DATA WORK FOR YOU 1
MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS
SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL
2012
WE MAKE DATA WORK FOR YOU 3
WE MAKE DATA WORK FOR YOU 4
Based in Released Funded by
Moscow Q2 2011
Rocket Internet
WE MAKE DATA WORK FOR YOU 5
A simple goal: engage our users for longer.
WE MAKE DATA WORK FOR YOU 6
define targeting
inform partners
understand data
track performance
track acquisition
analyze behaviourEASY
TRICKY
optimize
WE MAKE DATA WORK FOR YOU
q
#1: How can you speed up partner integration?
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q
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browser customer
active
passive
#2: Defining Segments & Targets
SPECIFIC PRODUCTS
BRANDS
SUGGESTIONS
REMINDERS
RFM Segmenta,on
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#3: How can you understand your data?
WE MAKE DATA WORK FOR YOU
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www.adjust.com
CLICK
INSTALL
RE-ENGAGEMENT
SESSIONAttribution Re-attribution
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WE MAKE DATA WORK FOR YOU 15
1. How can you funnel the right data to partners?
2. How can you segment your users?
3. How can you understand the data that comes out?
PICK EARLY INDICATOR KPIs CRUNCH YOUR COHORTS
ADD DATA DYNAMICALLY FIND THE SIMPLE DIVISION
USE ONE SDK & FIND DYNAMIC APIs
Mobile'Re)Engagement'0ps'
No#Cookies#IDFA%and%Device%Ids%
No#Links#Deep%Links'
Fall#Backs#Site%page%or%Mobile%Stores%fall%back%in%case%of%App%
uninstalls'
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We make data work for you
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www.adjust.com
HEAD OF SALES, EASTERN EUROPE
Karolina [email protected]
DISPLAY ADVERTISING GROUP LEADER
Evgeniy Bikin
www.lamoda.ru