WE MAKE DATA WORK FOR YOU 1
MOBILE ATTRIBUTION ANALYTICS - CONNECTING CLICKS TO INSTALLS
SAN FRANCISCO TOKYO BERLIN SHANGHAI ISTANBUL
2012
WE MAKE DATA WORK FOR YOU 6
define targeting
inform partners
understand data
track performance
track acquisition
analyze behaviourEASY
TRICKY
optimize
WE MAKE DATA WORK FOR YOU 9
browser customer
active
passive
#2: Defining Segments & Targets
SPECIFIC PRODUCTS
BRANDS
SUGGESTIONS
REMINDERS
WE MAKE DATA WORK FOR YOU
13
www.adjust.com
CLICK
INSTALL
RE-ENGAGEMENT
SESSIONAttribution Re-attribution
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1. How can you funnel the right data to partners?
2. How can you segment your users?
3. How can you understand the data that comes out?
PICK EARLY INDICATOR KPIs CRUNCH YOUR COHORTS
ADD DATA DYNAMICALLY FIND THE SIMPLE DIVISION
USE ONE SDK & FIND DYNAMIC APIs
Mobile'Re)Engagement'0ps'
No#Cookies#IDFA%and%Device%Ids%
No#Links#Deep%Links'
Fall#Backs#Site%page%or%Mobile%Stores%fall%back%in%case%of%App%
uninstalls'
We make data work for you
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www.adjust.com
HEAD OF SALES, EASTERN EUROPE
Karolina [email protected]
DISPLAY ADVERTISING GROUP LEADER
Evgeniy Bikin
www.lamoda.ru