Karhu moves forward with Sana Commerce

In an effort to streamline their e-Commerce operations across North America and Europe, Karhu recently

chose the online portal and e-Commerce solution Sana Commerce. Sana has a direct link to Karhu’s ERP

system, Microsoft Dynamics NAV, allowing their customers a fast and efficient way to submit new orders,

and their employees an efficient way to process them.

Karhu is an internationally recognized brand of running

shoes founded in Helsinki, Sweden in the early 1900’s.

Karhu’s success with many Olympic athletes and

marathon runners over the years catapulted their

product sales. The development of Fulcrum technology

in more recent years distinguished Karhu from other

brands, further expanding their sales market. Karhu

running shoes include collections for men and women of

various running styles and requirements.

Multiple B2C sites, two B2B sites,

across multiple countries Karhu has both retail and wholesale sales across North

America and Europe, and carry both the Karhu brand as

well as the Craft Apparel brand. Karhu needed a simple

web solution to a complex business environment. They

needed to process both B2C and B2B transactions, with

multiple currencies, in multiple languages, and carry out

operations across different countries.

When looking to Sana Commerce, they discovered that

Sana could handle both their B2C and B2B needs. In

addition, Sana was fully integrated with their Fashion

oriented ERP system, Microsoft NAV and Pebblestone

Fashion. Setup within NAV was simple and fast. With a

few clicks entire product groups and specific styles can

be seen or not seen within the web shops.

”The way Sana Software approached our e-business

initiative show their dedication and many years of e-

Commerce experience” says Huub Valkenburg, CEO at

Karhu.

Full NAV integration Karhu’s B2B stores cover both North America and

Europe. They need the ability to feed the web shop

customer specific information including pricing and

currencies, in order to accurately process these orders.

With Sana Commerce’s direct integration with Microsoft

Dynamics NAV, all shops are fed with Karhu’s Customer

specific information and requirements. Critical business

logic is maintained in web order placement.

In addition to customer specific information, Sana

Commerce delivers inventory availability immediately as

well as customer account information. Sana creates a

structured order entry process with a clear online

overview of all products and their availability, which

makes choosing the right product, color and size easy for

customers. Simple settings allow you to control how

inventory availability is displayed, and the simple

displays make business to business ordering fast.

With just a few clicks, tracking current and historical

order information is also simple. The customer or sales

rep can filter on open sales orders, shipments, invoices,

and sales history on-line, to pull up exactly the

information they need.

”Sana simply saves a lot of work. Since we have had

modeled our business in NAV already, the web shops

take away lots of manual processes”

Full integration with Magento Karhu had previously invested in a web shop for their

B2C business. Although their B2C shop was not

integrated with their ERP system, the effort and expense

of starting over with an integrated solution was not an

option. When they looked to Sana Commerce for their

B2B stores, they discovered that since the B2B shop

integration was already in place, the extension for B2C

was going to be relatively easy and efficient.

When other vendors seemed incapable of delivering a

good interface between Magento and NAV, Sana

Commerce stepped up to the plate and was able to

tackle the project in a way that was cost effective for

Karhu. Going forward, their current platform will be

extending more and more, and will continue to be

supported by Sana.

Huub concludes: “The Magento case truly shows the

value of Sana; the single Sana implementation now

serves B2B shops for Karhu and Craft, meanwhile taking

care of multiple B2C environments. We rely on the

seamless integration with Dynamics NAV for all online

business”.

More information Interested in the many standard features, extension

possibilities and the rapid implementation of Sana

Commerce and the Sana Commerce app? Please contact us!

Also check our web site at www.sana-commerce.com,

where you can find online demos of Sana Commerce.

Sana Software USA

550 S. Hope Street - Suite 1500

CA 90071, Los Angeles, USA

Phone: +1 213 891 0630

Mail: info@sana-software.com

Web: www.sana-software.com