karen power point
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Get to know me!TRANSCRIPT
Karen Arrick
Karen ArrickGet to know me!
Karen Arrick
Overview
Introduction Personal Characteristics Goal Accomplishments
Experience / Knowledge Content Brand
Values Teams Strengths Future
Karen Arrick
Personal Characteristics
CreativeOrganized
CollaborativeVersatile
Driven
Experienced
Leader
EthicalRespectful
Introduction
Karen Arrick
Goal
To work with a quality employer that is committed to providing value, respect, and excellence to both external and internal customers.
Introduction
Karen Arrick
Accomplishments
Marketing CommunicationsCommunication plans
• Product lines that gross over $2B• Customer Support Initiative
Introduction
Karen Arrick
Accomplishments (cont.)
Marketing Communications (cont.)Liaison with marketing partners
• Create brand strategy with marketing partners
Introduction
Karen Arrick
Accomplishments (cont.)
Marketing Communications (cont.)Leader in diversity
• Launched diversity program, newsletter and new employee orientation program
Introduction
Karen Arrick
Accomplishments (cont.)
Relationship Management / LeadershipManaged outside sales accounts
• Ford, GM, Isuzu, Hino, Dana
Introduction
Karen Arrick
Accomplishments (cont.) Relationship Mgmt. / Leadership (cont.)
Planning• Strategic planning • Best practice sharing• Global sales meetings• Major corporate celebrations
Led project to improve communications• Consistent communications throughout
division• Improved employee survey scores by 10
percent
Introduction
Karen Arrick
Accomplishments (cont.)
Knowledge Management / Training Developed web based knowledge management
and incident tracking system ($2M initiative)
Developed training material and trained Call Center Agents
• New Customer Support Software• How to create Knowledge Articles
• Using Knowledge-Centered Support (KCS) standards
Introduction
Karen Arrick
Content is the heart of good communications strategy
Completeness Accuracy Compelling Consistency Contextualization Integration Personalization 1
Experience / Knowledge
Karen Arrick
Less is more
Lead with your strongest selling point and stay focused.
Resist the temptation to clutter your message with secondary benefits that you offer. 2
Experience / Knowledge
Karen Arrick
A picture is worth a thousand wordsExperience /
Knowledge
Karen Arrick
Protect your brand
Trade Marks and brands serve as shortcuts: an easy way for consumers to associate a service or product with quality, value, prestige, and other attributes. 4
Experience / Knowledge
Karen Arrick
Controlling information is impossible – we aren’t the only person telling our story.
Newspapers Magazines Chat rooms Blogs E-mail Face Book Twitter
Experience / Knowledge
Karen Arrick
Focus on strengths and manage weaknesses
The study of strengths leads to productive conclusions; the study of weaknesses leads to ineffective conclusions.3
Seek first to understand, before trying to be understood. – Stephen Covey 4
Values
Karen Arrick
Teamwork
Be a team member. Remain ethical. Show respect. There is power in diversity. Remember: None of us is as smart as
all of us.6
Values
Karen Arrick
Manage Your Future The future is not some place we are
going to, but one we are creating. The paths to it are not found but made, and the activity of making them changes both the maker and the destination. – John Schaar 3
Change is not a way life, it is life. – Joe Mullins 4
Values
Karen Arrick
Learn more about me
From resume / CD
From Linked In web site(http:\www.linkedin.com/in/karrick)
From meeting in person
Genuine
Experience
History
Colleag
ue
Recom
men
datio
ns
Creden
tials
Conclusion
Karen Arrick
Thank you for your valuable time.
Conclusion
Karen Arrick
References
1. Beyond Spin M. Kounalakis, D. Banks, K.
Daus
2. Your Marketing Sucks Mark Stevens
3. Soar With Your Strengths D. Clifton, P. Nelson
4. Protecting The Brand Franklin Talcott
5. How To Soar Like An Eagle Robert Stevenson
In A World Full Of Turkeys
6. High Five – The Magic Of Working K. Blanchard, S. Bowles
Together D. Carew, E. Parisi-Carew