kappa alpha theta senior education fall 2010
TRANSCRIPT
SENIOR EDUCATIONSEPTEMBER 14 , 2010
The Balanced Woman
Branding Yourself!
Opening Exercise
Write down as many brands of butter as you can think of!
Opening Exercise
Now- write down as many brands of paint as you can!
Why Does This Matter?
Studies have shown that our brains lose the ability to remember cues, names, and interesting pieces of information after 3-7 items have been listed
-Professional World?-Graduate Programs?-Law School?-Education?-(marriage….) -Disney World?
Know Where You’re Going?
What Is Branding?
Personal branding is the process whereby people (and their careers) are marked as “brands.”
Brands are ways to package and present yourself with your best foot forward
It’s about playing up your strengths: Clothing, Appearance, Knowledge, Skill Set,
Language, Personality
Why It’s Important
Displays your strengths Presents you as an assetMakes an incredible impressionMarks you as memorable
To Develop Your Professional Brand
Start practicing professional languageBuild interviewing clothes into your wardrobeApply!
Wide net; Fishing pole Describe yourself in 4 words
Not just personality; Think about what you want employers to know about you
Examples
http://www.funny2.com/resume.htmhttp://
www.lowtechhappyhour.com/hireaustin.org/images/BadResume.JPG
Streamlining
When applying for jobs, discuss what’s relevant!
Number 1 rule of resume/cover letter/application writing is FOCUS
If it doesn’t apply- forget it!
What You Don’t Want
In interviews, networking events…On applications, cover letters, resumes….In meetings with professors or mentors
Employers to be overwhelmed by the amount of information presented
Employers to be confused by what you are seeking
Employers to be unsure of who you areEmployers to not remember your name and
something special about you
What You Don’t Want
What You Can Do
Practice interview questions with peersAttend as many networking events and career
fairs as possibleSpend a day “in the field” with someoneMake as many presentations as possibleSeek adviceStart looking for and applying for jobs NOW
Reading Materials To Make You Sound Smarter
Stephen Covey’s
Dale Carnegie’s
Reading Materials To Make You Sound Smarter
Nancy Barry’s
Reading Materials To Make You Sound Smarter