Introducing…Kantar Media’s

twelve days of Christmas

Charlie Gordon, Research Director, Kantar Media

December 2017

What can Kantar Media’s TGI consumer

survey data reveal…

2Kantar Media TGI Great Britain consumer survey data, Q4 2017

…about 5 of the…

…twelve days of Christmas?

3Base: All main shoppers | Source: GB TGI Q4 2017

…are 28% more likely to

say they don’t watch

The Jump…

Ten Lords a-Leaping? Hardly…

Those who use

Lord SheratonLeather Wipes…

4Base: All main shoppers | Source: GB TGI Q4 2017

Eight Maids a-Milking

Women are a

fifth more likely…

…to consume

almond milk

5Base: All main shoppers | Source: GB TGI Q4 2017

Five Gold Rings

…are 51% more likely to

consume Fox’s Party

Rings

Owners of gold or

platinum jewellery…

6Base: All main shoppers | Source: GB TGI Q4 2017

Two Turtle Doves

Users of Dovehand cream…

…are 26% more likely to

have watched the film

‘Teenage Mutant Ninja

Turtles’ at the cinema

7Base: All main shoppers | Source: GB TGI Q4 2017

….And a Partridge in a Pear Tree

…are 34% more likely to say

they ‘usually watch’

comedy on TV

Pear cider drinkers…

Kantar Media’s 2017 wrap

Looking back and looking forwards

Charlie Gordon, Director

5th December 2017

Learn more about our TGI consumer survey:

Visit www.kantarmedia.com/uk

Or check out more TGI Christmas insights in our presentation ‘How real world data can be used for online targeting’