kantar media audience ppt sep 2nd 2013
DESCRIPTION
At Kantar Media the audience measurement services we provide for organisations such as BARB go far beyond simply measurement. Using our planning and analysis tools we ensure that TAM, TV measurement, radio measurement, and internet measurement all allow for more effective media planning.TRANSCRIPT
My marketing firm wish to track consumer's
exposure to radio and television
Well, indeed it is, with Portable people meter or
PPM
Is that possible?
But how does PPM measure my audience?
It is no less than a magic
PPM uses audio encoding meter to identify station and measure audiences to offer consumer insight for cable TV and broadcast
PPM does not need to be attached to a radio receiver hence the audiences can be measured
electronically
PPM track digital and analog broadcast whether carried on the air, internet or by satellite and measure who is listening to
what over which means of distribution
PPM conducts direct measurement of cable, TV and radio from single panel of consumers to get an insight about how media can fit the consumer’s lifestyle
The meter is carried and worn by the survey participants with the green light on and listening is automatically registered
PPM’s components are easy to install and the equipment can be shipped easily to the survey
household
Ideas shared by
Kantar Media Audience
Kantar media house, Westgate, London W5 1UA
Telephone:+44(0)20 8967 0007