kantar worldpanel vietnam
DESCRIPTION
vIETNAMTRANSCRIPT
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Introduction to our services in Vietnam
A FEW INTERESTING FACTS ABOUT VIETNAM
Vietnam has 90 million inhabitants living in around 20 millionhomes.Put intoperspective, it is the65th largestcountry in theworldbysurfacearea,andthe13thlargestbypopulation,makingitaveryhighpotential location.Vietnamenjoysthe42ndlargesteconomybyGDPwithoneofthefastestGDPgrowthratesworldwide.Mostofthebiggestmultinationalbrandownersarealreadyimplementedheretocompeteagainststronglocalmanufacturers,andbothofthemworkwithcompetitivelocalretailersandsomeofthemostdevelopedretailoperatorsontheplanet.
Tosurviveandgrowwithin the fastestgrowingFMCGmarketsglobally,itscriticalforbusinessestoaccesstotherightinformation.Thatswhyouraspirationistoknowmorethananyoneaboutwhen,where,whatandwhypeoplebuyanduseconsumerproducts.Throughouraccuratemarketmonitoring,advancedanalyticsandtailoredmarketresearchsolutionswehavethedepthandbreadthofexpertiseandknowledgetodeliverunrivalledsharpnessandclarityofinsighttoboththebigpictureandthefinedetail.ItscalledHighDefinitionInspiration.
SOME BACKGROUND ABOUT US
RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS
-
Introduction to our services in Vietnam
A FEW INTERESTING FACTS ABOUT VIETNAM
Vietnam has 90 million inhabitants living in around 20 millionhomes.Put intoperspective, it is the65th largestcountry in theworldbysurfacearea,andthe13thlargestbypopulation,makingitaveryhighpotential location.Vietnamenjoysthe42ndlargesteconomybyGDPwithoneofthefastestGDPgrowthratesworldwide.Mostofthebiggestmultinationalbrandownersarealreadyimplementedheretocompeteagainststronglocalmanufacturers,andbothofthemworkwithcompetitivelocalretailersandsomeofthemostdevelopedretailoperatorsontheplanet.
Tosurviveandgrowwithin the fastestgrowingFMCGmarketsglobally,itscriticalforbusinessestoaccesstotherightinformation.Thatswhyouraspirationistoknowmorethananyoneaboutwhen,where,whatandwhypeoplebuyanduseconsumerproducts.Throughouraccuratemarketmonitoring,advancedanalyticsandtailoredmarketresearchsolutionswehavethedepthandbreadthofexpertiseandknowledgetodeliverunrivalledsharpnessandclarityofinsighttoboththebigpictureandthefinedetail.ItscalledHighDefinitionInspiration.
SOME BACKGROUND ABOUT US
RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS
-
Introduction to our services in Vietnam
A FEW INTERESTING FACTS ABOUT VIETNAM
Vietnam has 90 million inhabitants living in around 20 millionhomes.Put intoperspective, it is the65th largestcountry in theworldbysurfacearea,andthe13thlargestbypopulation,makingitaveryhighpotential location.Vietnamenjoysthe42ndlargesteconomybyGDPwithoneofthefastestGDPgrowthratesworldwide.Mostofthebiggestmultinationalbrandownersarealreadyimplementedheretocompeteagainststronglocalmanufacturers,andbothofthemworkwithcompetitivelocalretailersandsomeofthemostdevelopedretailoperatorsontheplanet.
Tosurviveandgrowwithin the fastestgrowingFMCGmarketsglobally,itscriticalforbusinessestoaccesstotherightinformation.Thatswhyouraspirationistoknowmorethananyoneaboutwhen,where,whatandwhypeoplebuyanduseconsumerproducts.Throughouraccuratemarketmonitoring,advancedanalyticsandtailoredmarketresearchsolutionswehavethedepthandbreadthofexpertiseandknowledgetodeliverunrivalledsharpnessandclarityofinsighttoboththebigpictureandthefinedetail.ItscalledHighDefinitionInspiration.
SOME BACKGROUND ABOUT US
RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS
-
Introduction to our services in Vietnam
A FEW INTERESTING FACTS ABOUT VIETNAM
Vietnam has 90 million inhabitants living in around 20 millionhomes.Put intoperspective, it is the65th largestcountry in theworldbysurfacearea,andthe13thlargestbypopulation,makingitaveryhighpotential location.Vietnamenjoysthe42ndlargesteconomybyGDPwithoneofthefastestGDPgrowthratesworldwide.Mostofthebiggestmultinationalbrandownersarealreadyimplementedheretocompeteagainststronglocalmanufacturers,andbothofthemworkwithcompetitivelocalretailersandsomeofthemostdevelopedretailoperatorsontheplanet.
Tosurviveandgrowwithin the fastestgrowingFMCGmarketsglobally,itscriticalforbusinessestoaccesstotherightinformation.Thatswhyouraspirationistoknowmorethananyoneaboutwhen,where,whatandwhypeoplebuyanduseconsumerproducts.Throughouraccuratemarketmonitoring,advancedanalyticsandtailoredmarketresearchsolutionswehavethedepthandbreadthofexpertiseandknowledgetodeliverunrivalledsharpnessandclarityofinsighttoboththebigpictureandthefinedetail.ItscalledHighDefinitionInspiration.
SOME BACKGROUND ABOUT US
RESEARCH SOLUTIONS, ADVANCED ANALYTICS AND TAILORED SERVICES THAT DELIVER CLARITY OF INSIGHT TO BOTH THE BIG PICTURE AND FINE DETAIL AND INSPIRE MORE SUCCESS
-
Contactus:
FabriceCarrascoManaging Director Vietnam, Indonesia
DavidAnjoubaultCommercialDirectorVietnam
NguyenHuyHoangAccountDirectorVietnam
Kantar Worldpanel58 Vo Van Tan St., Ward 6
District 3, Ho Chi Minh CityT : +84-8 3 930 6631F : +84-8 3 930 6632
ABOUT KANTAR WORLDPANELKantar Worldpanel is the world leader inconsumerknowledgeandinsightsbasedoncontinuous consumer panels. Its HighDefinition Inspiration approach combinesmarketmonitoring, advancedanalytics andtailoredmarketresearchsolutionstodeliverboth thebigpictureand the finedetail thatinspire successful actions by its clients.Kantar Worldpanels expertise about whatpeoplebuyoruseandwhyhasbecomethemarketcurrencyforbrandowners,retailers,marketanalystsandgovernmentorganisationsglobally.With over 40 years experience, a team of3,000,andservicescoveringmore than50countriesdirectlyorthroughpartners,KantarWorldpaneldeliversHighDefinition InspirationinfieldsasdiverseasFMCG,impulseproducts,fashion,baby,telecommunicationsandentertainment,amongmanyothers.For further information, please visit us atwww.kantarworldpanel.com
YOU CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOWMORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE
Throughourpermanent,syndicatedandrepresentativeconsumerpanels,wehavebeenregularlyandcontinuouslycollecting informationonwhatconsumersbuyandusesince2002inVietnam.Ourextensiveportfolio coversmore than130categoriesand2,500brandson theFastMoving Consumer Goods sector (including food, dairy, beverages, personal care andhouseholdproducts).Formanyof theseproductswemeasureboth thepurchasingbehaviourand thesubsequentusagepatternsacrossdemographiccriteriaandretailchannels.Eachofourpanelshasaregularsetofmetricsthatareusedtomonitortheperformanceofyourmarketsandyourbrands.Theseinclude:
Salesandshares(involumeandvalue)PricePenetration(proportionofpeoplebuying)Weightofpurchase(howmucheachbuys)Loyalty(forbuyersofaproduct,whatproportionoftheirsalesdoestheproductitselfaccountfor?)Repeatrate(whatproportionofbuyersbuymorethanonce?)Frequencyofpurchase(howoftenbought)
Wealsohaveasuiteoftried,testedandtrustedanalysesthatconsideraspecificelementofourinformationandinsightsindepth:
BrandswitchingDemographicanalysisTrialandrepeatanalysisRepertoireanalysisHeavy/Medium/LightbuyersNew/Lost/Repeatbuyers
Forthelastdecadewehavebeenextendingandrefiningourservicestomeettheeverchangingneedsofourclients.
!!!!!!
!!!!!
!!
OUR RANGE OF SERVICES
Wecollectdata,butourclientsputmoreemphasisontheinsightsthatcomefromouraddedvalueservicesandtheexperienceandexpertiseofourpeople.Ourrealskillliesinthefocus,precisionandclaritywebringtotheanalysisandinterpretationofourvastbankofinformation.Itmeanswecanseethingsintruehighdefinitionseeingthepatternsandmakingtheconnectionsthatcansoeasilybemissed.Ourinsightscanhelpyoustrategicallyandtacticallyinfourmainways:
BrandstrategyExploityourbrandsassets.Shapeastrategicplanforitsgrowth.MarketingtacticsUnderstandhowconsumersrespondtomarketingstimuli.Optimiseyourtactics.RetailandshopperdynamicsDiscovershopperbehaviourandretailerperformance. Identifyopportunities tooptimizeboth.FutureterritoriesExplorehotissues,emergingtrends.Setnewtargetsandopportunities.
HOW WE GIVE CLIENTS MORE
Weenjoyverystrong relationshipswithclose to500clients inbrandandprivate labelmanufacturing,freshfoodsupply,retailingandassociatedindustries.Forallofthemouraimistobetheirtrustedpartner;workingwiththemtounderstandthebusinessissuesandopportunitiestheyface;toanswertheseusingthefullrangeofservices,knowledgeandexpertisewehave;andtodeliverHighDefinitionInspiration,throughclarityofinsights,thatleadstopositiveactionforamoresuccessful.
OUR CLIENTS
Becauseof theextent andscaleof ourbusinesswebelieveweareuniquelyplaced toprovideourclientswiththebestservice.Ourdataqualityisunparalleledwehavecontinually invested inour informationsource,ourpanel.Whether this is insamplesizes,datacollectionmethodologiesorourpanelmemberrelationships,wehavetakenadeliberatedecision to improveourdataquality rather thancutourcosts.Ouraim is toprovideourclientswiththebestpossiblevalue.Wearespecialistsinconsumerpanels,whichmeanswearebothveryexperiencedandrealexpertsinourfield.Infact,webelievewearenotonlyworldclass,butworld leadingaswell.Andfinallyourservicesarethewidest intheindustry. No matter what the business subject, we are confident we have the tools toaddresstheissueathand,andtheexperienceandexpertiseinhowbesttousethem.
WHAT MAKES US SPECIAL?
!
!
!
!
Photoscredits:FabriceCarrasco
JulienSmith
Service De!nition CategoriesCoverage/Sample Date
Continuously and regularly tracks the drinking habits of the urban individuals
Drink Usage Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 3,000 individuals aged 3+
200520+ beverage categories
Continuously and regularly tracks the purchase behaviours of the urban mothers
Baby Panel 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months
200710+ baby categories
Continuously and regularly tracks the purchase behaviours of the rural households
Rural Household Panel
3 regions (North, Central, South) / 1,200 households
2008130+ FMCG categories (includes food, beverage, personal and household care)
Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases
Smart Shopper
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,000 households
2009130+ FMCG categories (includes food, beverage, personal and household care)
Continuously and regularly tracks the purchase behaviours of the urban households
Urban Household Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,150 households
2002130+ FMCG categories (includes food, beverage, personal and household care)
Provides key consumer metrics at individual level and when the product is used
Purchase+ On demand 2009On demand
Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.)
Expert Services
On demand 2010On demand
Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part
LinkQ On demand 2011On demand
-
Contactus:
FabriceCarrascoManaging Director Vietnam, Indonesia
DavidAnjoubaultCommercialDirectorVietnam
NguyenHuyHoangAccountDirectorVietnam
Kantar Worldpanel58 Vo Van Tan St., Ward 6
District 3, Ho Chi Minh CityT : +84-8 3 930 6631F : +84-8 3 930 6632
ABOUT KANTAR WORLDPANELKantar Worldpanel is the world leader inconsumerknowledgeandinsightsbasedoncontinuous consumer panels. Its HighDefinition Inspiration approach combinesmarketmonitoring, advancedanalytics andtailoredmarketresearchsolutionstodeliverboth thebigpictureand the finedetail thatinspire successful actions by its clients.Kantar Worldpanels expertise about whatpeoplebuyoruseandwhyhasbecomethemarketcurrencyforbrandowners,retailers,marketanalystsandgovernmentorganisationsglobally.With over 40 years experience, a team of3,000,andservicescoveringmore than50countriesdirectlyorthroughpartners,KantarWorldpaneldeliversHighDefinition InspirationinfieldsasdiverseasFMCG,impulseproducts,fashion,baby,telecommunicationsandentertainment,amongmanyothers.For further information, please visit us atwww.kantarworldpanel.com
YOU CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOWMORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE
Throughourpermanent,syndicatedandrepresentativeconsumerpanels,wehavebeenregularlyandcontinuouslycollecting informationonwhatconsumersbuyandusesince2002inVietnam.Ourextensiveportfolio coversmore than130categoriesand2,500brandson theFastMoving Consumer Goods sector (including food, dairy, beverages, personal care andhouseholdproducts).Formanyof theseproductswemeasureboth thepurchasingbehaviourand thesubsequentusagepatternsacrossdemographiccriteriaandretailchannels.Eachofourpanelshasaregularsetofmetricsthatareusedtomonitortheperformanceofyourmarketsandyourbrands.Theseinclude:
Salesandshares(involumeandvalue)PricePenetration(proportionofpeoplebuying)Weightofpurchase(howmucheachbuys)Loyalty(forbuyersofaproduct,whatproportionoftheirsalesdoestheproductitselfaccountfor?)Repeatrate(whatproportionofbuyersbuymorethanonce?)Frequencyofpurchase(howoftenbought)
Wealsohaveasuiteoftried,testedandtrustedanalysesthatconsideraspecificelementofourinformationandinsightsindepth:
BrandswitchingDemographicanalysisTrialandrepeatanalysisRepertoireanalysisHeavy/Medium/LightbuyersNew/Lost/Repeatbuyers
Forthelastdecadewehavebeenextendingandrefiningourservicestomeettheeverchangingneedsofourclients.
!!!!!!
!!!!!
!!
OUR RANGE OF SERVICES
Wecollectdata,butourclientsputmoreemphasisontheinsightsthatcomefromouraddedvalueservicesandtheexperienceandexpertiseofourpeople.Ourrealskillliesinthefocus,precisionandclaritywebringtotheanalysisandinterpretationofourvastbankofinformation.Itmeanswecanseethingsintruehighdefinitionseeingthepatternsandmakingtheconnectionsthatcansoeasilybemissed.Ourinsightscanhelpyoustrategicallyandtacticallyinfourmainways:
BrandstrategyExploityourbrandsassets.Shapeastrategicplanforitsgrowth.MarketingtacticsUnderstandhowconsumersrespondtomarketingstimuli.Optimiseyourtactics.RetailandshopperdynamicsDiscovershopperbehaviourandretailerperformance. Identifyopportunities tooptimizeboth.FutureterritoriesExplorehotissues,emergingtrends.Setnewtargetsandopportunities.
HOW WE GIVE CLIENTS MORE
Weenjoyverystrong relationshipswithclose to500clients inbrandandprivate labelmanufacturing,freshfoodsupply,retailingandassociatedindustries.Forallofthemouraimistobetheirtrustedpartner;workingwiththemtounderstandthebusinessissuesandopportunitiestheyface;toanswertheseusingthefullrangeofservices,knowledgeandexpertisewehave;andtodeliverHighDefinitionInspiration,throughclarityofinsights,thatleadstopositiveactionforamoresuccessful.
OUR CLIENTS
Becauseof theextent andscaleof ourbusinesswebelieveweareuniquelyplaced toprovideourclientswiththebestservice.Ourdataqualityisunparalleledwehavecontinually invested inour informationsource,ourpanel.Whether this is insamplesizes,datacollectionmethodologiesorourpanelmemberrelationships,wehavetakenadeliberatedecision to improveourdataquality rather thancutourcosts.Ouraim is toprovideourclientswiththebestpossiblevalue.Wearespecialistsinconsumerpanels,whichmeanswearebothveryexperiencedandrealexpertsinourfield.Infact,webelievewearenotonlyworldclass,butworld leadingaswell.Andfinallyourservicesarethewidest intheindustry. No matter what the business subject, we are confident we have the tools toaddresstheissueathand,andtheexperienceandexpertiseinhowbesttousethem.
WHAT MAKES US SPECIAL?
!
!
!
!
Photoscredits:FabriceCarrasco
JulienSmith
Service De!nition CategoriesCoverage/Sample Date
Continuously and regularly tracks the drinking habits of the urban individuals
Drink Usage Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 3,000 individuals aged 3+
200520+ beverage categories
Continuously and regularly tracks the purchase behaviours of the urban mothers
Baby Panel 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months
200710+ baby categories
Continuously and regularly tracks the purchase behaviours of the rural households
Rural Household Panel
3 regions (North, Central, South) / 1,200 households
2008130+ FMCG categories (includes food, beverage, personal and household care)
Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases
Smart Shopper
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,000 households
2009130+ FMCG categories (includes food, beverage, personal and household care)
Continuously and regularly tracks the purchase behaviours of the urban households
Urban Household Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,150 households
2002130+ FMCG categories (includes food, beverage, personal and household care)
Provides key consumer metrics at individual level and when the product is used
Purchase+ On demand 2009On demand
Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.)
Expert Services
On demand 2010On demand
Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part
LinkQ On demand 2011On demand
-
Contactus:
FabriceCarrascoManaging Director Vietnam, Indonesia
DavidAnjoubaultCommercialDirectorVietnam
NguyenHuyHoangAccountDirectorVietnam
Kantar Worldpanel58 Vo Van Tan St., Ward 6
District 3, Ho Chi Minh CityT : +84-8 3 930 6631F : +84-8 3 930 6632
ABOUT KANTAR WORLDPANELKantar Worldpanel is the world leader inconsumerknowledgeandinsightsbasedoncontinuous consumer panels. Its HighDefinition Inspiration approach combinesmarketmonitoring, advancedanalytics andtailoredmarketresearchsolutionstodeliverboth thebigpictureand the finedetail thatinspire successful actions by its clients.Kantar Worldpanels expertise about whatpeoplebuyoruseandwhyhasbecomethemarketcurrencyforbrandowners,retailers,marketanalystsandgovernmentorganisationsglobally.With over 40 years experience, a team of3,000,andservicescoveringmore than50countriesdirectlyorthroughpartners,KantarWorldpaneldeliversHighDefinition InspirationinfieldsasdiverseasFMCG,impulseproducts,fashion,baby,telecommunicationsandentertainment,amongmanyothers.For further information, please visit us atwww.kantarworldpanel.com
YOU CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOWMORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE
Throughourpermanent,syndicatedandrepresentativeconsumerpanels,wehavebeenregularlyandcontinuouslycollecting informationonwhatconsumersbuyandusesince2002inVietnam.Ourextensiveportfolio coversmore than130categoriesand2,500brandson theFastMoving Consumer Goods sector (including food, dairy, beverages, personal care andhouseholdproducts).Formanyof theseproductswemeasureboth thepurchasingbehaviourand thesubsequentusagepatternsacrossdemographiccriteriaandretailchannels.Eachofourpanelshasaregularsetofmetricsthatareusedtomonitortheperformanceofyourmarketsandyourbrands.Theseinclude:
Salesandshares(involumeandvalue)PricePenetration(proportionofpeoplebuying)Weightofpurchase(howmucheachbuys)Loyalty(forbuyersofaproduct,whatproportionoftheirsalesdoestheproductitselfaccountfor?)Repeatrate(whatproportionofbuyersbuymorethanonce?)Frequencyofpurchase(howoftenbought)
Wealsohaveasuiteoftried,testedandtrustedanalysesthatconsideraspecificelementofourinformationandinsightsindepth:
BrandswitchingDemographicanalysisTrialandrepeatanalysisRepertoireanalysisHeavy/Medium/LightbuyersNew/Lost/Repeatbuyers
Forthelastdecadewehavebeenextendingandrefiningourservicestomeettheeverchangingneedsofourclients.
!!!!!!
!!!!!
!!
OUR RANGE OF SERVICES
Wecollectdata,butourclientsputmoreemphasisontheinsightsthatcomefromouraddedvalueservicesandtheexperienceandexpertiseofourpeople.Ourrealskillliesinthefocus,precisionandclaritywebringtotheanalysisandinterpretationofourvastbankofinformation.Itmeanswecanseethingsintruehighdefinitionseeingthepatternsandmakingtheconnectionsthatcansoeasilybemissed.Ourinsightscanhelpyoustrategicallyandtacticallyinfourmainways:
BrandstrategyExploityourbrandsassets.Shapeastrategicplanforitsgrowth.MarketingtacticsUnderstandhowconsumersrespondtomarketingstimuli.Optimiseyourtactics.RetailandshopperdynamicsDiscovershopperbehaviourandretailerperformance. Identifyopportunities tooptimizeboth.FutureterritoriesExplorehotissues,emergingtrends.Setnewtargetsandopportunities.
HOW WE GIVE CLIENTS MORE
Weenjoyverystrong relationshipswithclose to500clients inbrandandprivate labelmanufacturing,freshfoodsupply,retailingandassociatedindustries.Forallofthemouraimistobetheirtrustedpartner;workingwiththemtounderstandthebusinessissuesandopportunitiestheyface;toanswertheseusingthefullrangeofservices,knowledgeandexpertisewehave;andtodeliverHighDefinitionInspiration,throughclarityofinsights,thatleadstopositiveactionforamoresuccessful.
OUR CLIENTS
Becauseof theextent andscaleof ourbusinesswebelieveweareuniquelyplaced toprovideourclientswiththebestservice.Ourdataqualityisunparalleledwehavecontinually invested inour informationsource,ourpanel.Whether this is insamplesizes,datacollectionmethodologiesorourpanelmemberrelationships,wehavetakenadeliberatedecision to improveourdataquality rather thancutourcosts.Ouraim is toprovideourclientswiththebestpossiblevalue.Wearespecialistsinconsumerpanels,whichmeanswearebothveryexperiencedandrealexpertsinourfield.Infact,webelievewearenotonlyworldclass,butworld leadingaswell.Andfinallyourservicesarethewidest intheindustry. No matter what the business subject, we are confident we have the tools toaddresstheissueathand,andtheexperienceandexpertiseinhowbesttousethem.
WHAT MAKES US SPECIAL?
!
!
!
!
Photoscredits:FabriceCarrasco
JulienSmith
Service De!nition CategoriesCoverage/Sample Date
Continuously and regularly tracks the drinking habits of the urban individuals
Drink Usage Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 3,000 individuals aged 3+
200520+ beverage categories
Continuously and regularly tracks the purchase behaviours of the urban mothers
Baby Panel 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months
200710+ baby categories
Continuously and regularly tracks the purchase behaviours of the rural households
Rural Household Panel
3 regions (North, Central, South) / 1,200 households
2008130+ FMCG categories (includes food, beverage, personal and household care)
Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases
Smart Shopper
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,000 households
2009130+ FMCG categories (includes food, beverage, personal and household care)
Continuously and regularly tracks the purchase behaviours of the urban households
Urban Household Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,150 households
2002130+ FMCG categories (includes food, beverage, personal and household care)
Provides key consumer metrics at individual level and when the product is used
Purchase+ On demand 2009On demand
Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.)
Expert Services
On demand 2010On demand
Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part
LinkQ On demand 2011On demand
-
Contactus:
FabriceCarrascoManaging Director Vietnam, Indonesia
DavidAnjoubaultCommercialDirectorVietnam
NguyenHuyHoangAccountDirectorVietnam
Kantar Worldpanel58 Vo Van Tan St., Ward 6
District 3, Ho Chi Minh CityT : +84-8 3 930 6631F : +84-8 3 930 6632
ABOUT KANTAR WORLDPANELKantar Worldpanel is the world leader inconsumerknowledgeandinsightsbasedoncontinuous consumer panels. Its HighDefinition Inspiration approach combinesmarketmonitoring, advancedanalytics andtailoredmarketresearchsolutionstodeliverboth thebigpictureand the finedetail thatinspire successful actions by its clients.Kantar Worldpanels expertise about whatpeoplebuyoruseandwhyhasbecomethemarketcurrencyforbrandowners,retailers,marketanalystsandgovernmentorganisationsglobally.With over 40 years experience, a team of3,000,andservicescoveringmore than50countriesdirectlyorthroughpartners,KantarWorldpaneldeliversHighDefinition InspirationinfieldsasdiverseasFMCG,impulseproducts,fashion,baby,telecommunicationsandentertainment,amongmanyothers.For further information, please visit us atwww.kantarworldpanel.com
YOU CANNOT DEPEND ON YOUR EYES WHEN YOUR IMAGINATION IS OUT OF FOCUS. OUR FOCUS IS CONSUMERS AND SHOPPERS: IN FACT WE KNOWMORE ABOUT WHAT THEY BUY AND USE AND THE ATTITUDES BEHIND THEIR BEHAVIOUR THAN ANYONE ELSE
Throughourpermanent,syndicatedandrepresentativeconsumerpanels,wehavebeenregularlyandcontinuouslycollecting informationonwhatconsumersbuyandusesince2002inVietnam.Ourextensiveportfolio coversmore than130categoriesand2,500brandson theFastMoving Consumer Goods sector (including food, dairy, beverages, personal care andhouseholdproducts).Formanyof theseproductswemeasureboth thepurchasingbehaviourand thesubsequentusagepatternsacrossdemographiccriteriaandretailchannels.Eachofourpanelshasaregularsetofmetricsthatareusedtomonitortheperformanceofyourmarketsandyourbrands.Theseinclude:
Salesandshares(involumeandvalue)PricePenetration(proportionofpeoplebuying)Weightofpurchase(howmucheachbuys)Loyalty(forbuyersofaproduct,whatproportionoftheirsalesdoestheproductitselfaccountfor?)Repeatrate(whatproportionofbuyersbuymorethanonce?)Frequencyofpurchase(howoftenbought)
Wealsohaveasuiteoftried,testedandtrustedanalysesthatconsideraspecificelementofourinformationandinsightsindepth:
BrandswitchingDemographicanalysisTrialandrepeatanalysisRepertoireanalysisHeavy/Medium/LightbuyersNew/Lost/Repeatbuyers
Forthelastdecadewehavebeenextendingandrefiningourservicestomeettheeverchangingneedsofourclients.
!!!!!!
!!!!!
!!
OUR RANGE OF SERVICES
Wecollectdata,butourclientsputmoreemphasisontheinsightsthatcomefromouraddedvalueservicesandtheexperienceandexpertiseofourpeople.Ourrealskillliesinthefocus,precisionandclaritywebringtotheanalysisandinterpretationofourvastbankofinformation.Itmeanswecanseethingsintruehighdefinitionseeingthepatternsandmakingtheconnectionsthatcansoeasilybemissed.Ourinsightscanhelpyoustrategicallyandtacticallyinfourmainways:
BrandstrategyExploityourbrandsassets.Shapeastrategicplanforitsgrowth.MarketingtacticsUnderstandhowconsumersrespondtomarketingstimuli.Optimiseyourtactics.RetailandshopperdynamicsDiscovershopperbehaviourandretailerperformance. Identifyopportunities tooptimizeboth.FutureterritoriesExplorehotissues,emergingtrends.Setnewtargetsandopportunities.
HOW WE GIVE CLIENTS MORE
Weenjoyverystrong relationshipswithclose to500clients inbrandandprivate labelmanufacturing,freshfoodsupply,retailingandassociatedindustries.Forallofthemouraimistobetheirtrustedpartner;workingwiththemtounderstandthebusinessissuesandopportunitiestheyface;toanswertheseusingthefullrangeofservices,knowledgeandexpertisewehave;andtodeliverHighDefinitionInspiration,throughclarityofinsights,thatleadstopositiveactionforamoresuccessful.
OUR CLIENTS
Becauseof theextent andscaleof ourbusinesswebelieveweareuniquelyplaced toprovideourclientswiththebestservice.Ourdataqualityisunparalleledwehavecontinually invested inour informationsource,ourpanel.Whether this is insamplesizes,datacollectionmethodologiesorourpanelmemberrelationships,wehavetakenadeliberatedecision to improveourdataquality rather thancutourcosts.Ouraim is toprovideourclientswiththebestpossiblevalue.Wearespecialistsinconsumerpanels,whichmeanswearebothveryexperiencedandrealexpertsinourfield.Infact,webelievewearenotonlyworldclass,butworld leadingaswell.Andfinallyourservicesarethewidest intheindustry. No matter what the business subject, we are confident we have the tools toaddresstheissueathand,andtheexperienceandexpertiseinhowbesttousethem.
WHAT MAKES US SPECIAL?
!
!
!
!
Photoscredits:FabriceCarrasco
JulienSmith
Service De!nition CategoriesCoverage/Sample Date
Continuously and regularly tracks the drinking habits of the urban individuals
Drink Usage Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 3,000 individuals aged 3+
200520+ beverage categories
Continuously and regularly tracks the purchase behaviours of the urban mothers
Baby Panel 2 key urban cities (HCMC, Hanoi) / 1,200 mothers with babies from 0-36 months
200710+ baby categories
Continuously and regularly tracks the purchase behaviours of the rural households
Rural Household Panel
3 regions (North, Central, South) / 1,200 households
2008130+ FMCG categories (includes food, beverage, personal and household care)
Provides holistic knowledge of Key Account Retailer performance on the full purchase decision process: media exposure, attitudes, images and real purchases
Smart Shopper
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,000 households
2009130+ FMCG categories (includes food, beverage, personal and household care)
Continuously and regularly tracks the purchase behaviours of the urban households
Urban Household Panel
4 key urban cities (HCMC, Hanoi, Danang, Cantho) / 2,150 households
2002130+ FMCG categories (includes food, beverage, personal and household care)
Provides key consumer metrics at individual level and when the product is used
Purchase+ On demand 2009On demand
Provide answer to complex business questions on purchase behaviours (incl. Decision Tree, Shopper Mission, Price Targeter, etc.)
Expert Services
On demand 2010On demand
Provides an understanding on the why behind changes in behaviour by adding a qualitative element to the quantitative part
LinkQ On demand 2011On demand