Kansas Strategic Prevention Framework State Incentive Grant to

Reduce Underage Drinking

2011 Site Visit Presentation

Targeted Outcomes

Reduce youth access to alcohol Inform youth about the effects of alcohol Reduce alcohol related injury and death among

youth To provide families with the skills needed to

reduce substance use and behavioral problems To provide the community with a statement of

our intentions for a safe, healthy future.

CTC Survey: The proportion of students in grades 6,8,10 and 12 reporting any use of alcohol within the past 30 days

2007 2008 2009 2010 2011

     Kingman County 41.3% 30.1% 37.6% 23.9% 29.4%

     State 29.1% 27.2% 26.9% 25.6% 24.24%

.7% decline

CTC Survey: The proportion of students in grades 6,8,10 and 12 reporting having five or more drinks in a row on at least one occasion within past two weeks

2007 2008 2009 2010 2011

     Kingman County 23.7% 18.7% 20.5% 14.1% 16.2%

     State 15.6% 15.2% 14.7% 13.8% 12.7%

2.5 % decline

CTC Participation for Kingman County in 2011

Total Participation Rate: 84.21%

6th Grade Participation Rate: 77.66% 8th Grade Participation Rate: 81.71% 10th Grade Participation Rate: 87.76% 12th Grade Participation Rate: 89.66%

Targeted Influencing Factors

Social Access People willing to buy/provide for youth

Social Norms Community Acceptance

Youth perception of alcohol not being harmful

Enforcement Law enforcement is discouraged from enforcing

CMCA – Communities Mobilizing for Change on Alcohol

Social Access & EnforcementEnvironmental StrategiesPolicy/Practice changesOne on One interviewsCommunity involvementLong lasting changes

One on One interviews

98% of respondents are aware that young people under the age of 21 are drinking in their communities

Responses to where youth are accessing alcohol (there is an overlap in percentages as many respondents listed more than 1 source of access): 56% believe its from older friends 49% believe its provided by parents 29% believe an adult is providing 20% believe older siblings are providing

Potential barriers where listed as follows (there is an overlap in percentages as many respondents listed more than 1 source of obstacles): 34% report the social acceptance/social norms/rite of passage of

underage drinking are barriers 16% cite that parents who don’t care and lack of support from parents

are barriers 11% believe providers and users are barriers 11% believe law enforcement aren’t enforcing the laws as they should

be

CMCA Projects

Letter of agreement with County Attorney Safe Homes Pledge - Directory Senior Parent Letters Business Clings Retailer Training Coalition Membership Packets

Strengthening Families

Social NormsProgram for parents and youth age 10-14Prevents teen substance abuse and other

behavior problemsStrengthen parenting skillsBuild family strengths2 sessions per year

National Outcome Measures from Program Survey

0

0.5

1

1.5

2

2.5

3

3.5

4

Pre Post

Risk of Harm

Rule vsConsequences

Step to ReachGoal

Range = 1.0 No Risk/Little bit to 4.0 Great Risk/Most of the time

Keep A Clear Mind

Social Norms6th Grade studentsUSD 331 and USD 332Parent/Child take home programWorkbooks

National Outcome Measures from Program Survey

0

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

Pre Post

# of Alcoholuse in past 30Days

Talk withparent aboutdanger

Risk of Harm

Range = 1.0 0 occasions/yes for sure to 4.0 40 or more/No

Protecting You/Protecting Me

Social NormsPrevent Injury and deathRole of brainBrain growth and developmentDangers of alcohol exposureJr/Sr Leadership class8 lessons to grades 1-5

National Outcome Measures from Program Survey

0

0.5

1

1.5

2

2.5

3

3.5

Pre Post

Binge

30 Day Use

Risk

Range = 1.0 None/No Risk to 4.0 10 or more/Great Risk

Sector Involvement since implementation:

Top areas of involvement:

Parents

Schools

Youth

Low areas of involvement:

Youth Serving

Civic

Local Govt

MEDIA

Yard Signs Billboard Posters in Schools Flyer in County report - 7000 Postcards to county residents - 3225 Radio/Newspaper Catch It Kansas

Media

CMCA-Safe Homes, Business Clings

PYPM

KACM

Strengthening Families

CMCA-Attorney Letter, Retailer Training, Sr Parent Letter

**Proud of the Safe Homes Pledge and the Strengthening Families Program

**Biggest lesson learned is knowing how to delegate tasks to coalition members

Next Steps

Securing a location for programs Continued collaborations with the schools Building a strong coalition