DRUNK-DRIVING FATALITIES IN KANSAS DECLINE !DESPITE MORE CARS AND DRIVERS ON THE ROAD*5 !

KANSAS DRUNK DRIVING FATALITIES DECLINING DESPITE GROWTH IN POPULATION5!

At MillerCoors, we believe that with great beer comes great responsibility, which is why it’s important for us to gain an understanding of the change in drunk driving and underage drinking behaviors in every state. We work with retailers and our distributor partners to make sure that our beer is enjoyed responsibly by legal drinking age consumers, and we educate the public about ways to prevent drunk driving.!

Drunk Driving Prevention!

12.1!Million!

SOURCES  1.  SAMHSA,  Center  for  Behavioral  Health  Sta:s:cs  and  Quality,  Na:onal  Survey  on  Drug  Use  and  Health,  2010  (revised  3/12),  2011,  and  2012.  2.  GfK  Roper  Youth  Report.  Developed  from  an  online  survey  of  1,008  Americans  age  8-­‐17,  conducted  online  2008-­‐2013;    data  are  weighted  based  on  online  popula:on  es:mates  from  MediaMark‘s  (MRI)  American  Kids  and  Teens  Survey.    3.  2012  Youth  Risk  Behavior  Survey  (YRBS),  Centers  for  Disease  Control  and  Preven:on,  2013  hZp://www.cdc.gov/healthyyouth/yrbs/cdcreports.htm  4.  The  American  Freshman  Survey  2012,  UCLA,  2013:  hZp://heri.ucla.edu/monographs/TheAmericanFreshman2012.pdf  5.  Na:onal  Highway  Traffic  Safety  Administra:on,  U.S.  Department  of  Transporta:on,  2012:  hZp://www.nhtsa.gov    

More than 12.1 million people became part of our 10 Million Strong responsibility campaign since 2009. Our drunk driving prevention efforts include initiatives to help consumers find a safe ride home. The Free Rides program has provided safe transportation home for over 4.1 million people across the country.!

KANSAS!

MILLERCOORS IS A PROPONENT OF TAKING ACTIVE STEPS TO REDUCE DRUNK AND DRUGGED DRIVING:!!1.  Use of DUI Saturation Patrols!

2.  Swift and Escalated Penalties for High BAC and Repeat Offenders!

3.  Increase the Capacity of Detecting, Arresting and Tracking Drug Impaired Drivers!

4.  Educate about Impairment and Ways to Plan for Safe Ways Home! *Data used for comparison reflects 1994 and 2012!

8% Since 1994!

22% Since 1994!

442  405  

126  98  

0  

100  

200  

300  

400  

500  

600  

93   94   95   96   97   98   99   00   01   02   03   04   05   06   07   08   09   10   11   12  

Total  Fatali:es   Drunk  Driving  Fatali:es  

2,569  

2,886  

Popula:on  (in  thousands)  

12%!24%!

-8%!-22%!

-­‐30%  

-­‐20%  

-­‐10%  

0%  

10%  

20%  

30%  

Popula:on  

Vehicle  Miles  Traveled  

Total  Fatali:es  

Drunk  Driving  Fatali:es  

FEWER KANSAS HIGH SCHOOL STUDENTS ARE DRINKING3!

Underage Drinking Prevention!

RESPECT 21®!•  Created to help retailers prevent underage access to

alcohol!•  Focuses on enhancing skills and knowledge to improve

or establish methods to prevent the sale of alcohol to minors!

•  More than 1,664 retailers in 49 communities across the nation have participated since its inception in 2005!

PAST MONTH! BINGE DRINKING!

12-17 YEAR-OLD TREND SINCE 2002!

Down!

25%!Down!

31%!

 

In  the  U.S.,  record-­‐low  levels  of  college  freshmen  drink  beer  (35%)  down  53%  from  its  peak  in  1982.4  

GREAT PLAYS!•  Grant program that was created in partnership with

ABMRF/The Foundation for Alcohol Research !•  Contributes $10,000 annually to colleges and

universities to fund programs that aim to reduce and prevent risky drinking behaviors!

•  Since its inception in 2011, 42 grants have been awarded across the country!

53%!

©2014  MILLERCOORS  LLC,  CHICAGO,  IL  

#1!Influence!

are parents!73% of 13-17 year-olds in the U.S. cite their parents as the #1 !influence on whether they drink or not, an increase of 33% since 1991.2!

UNDERAGE DRINKING !IS DECLINING IN !

KANSAS1!

73.6%  

43.9%  29.0%   16.5%  

60.9%  

27.6%   16.2%   6.5%  0%  

20%  

40%  

60%  

80%  

HAVE  EVER  CONSUMED  ALCOHOL   CONSUMED  ALCOHOL  PAST  30  DAYS   CONSUMED  5+  DRINKS  IN  A  ROW  PAST  30  DAYS  

DROVE  AFTER  DRINKING  IN  THE  PAST  30  DAYS  

2005  

2013  

PERCENTAGE OF 12-17 YEAR-OLDS IN KANSAS WHO ADMITTED TO CONSUMING ALCOHOL

0%  

20%  

40%  

60%  

03-­‐'04   04-­‐'05   05-­‐'06   06-­‐'07   07-­‐'08   08-­‐'09   09-­‐'10   10-­‐'11   11-­‐'12  

 67%!OF 12-20 YEAR-OLDS GET THEIR ALCOHOL FROM!ADULTS*!

                                   SOURCE                                  STATE        U.S.  AVG  

SOMEONE  NOT  RELATED  21+   48.3%   43.1%  

ANOTHER  FAMILY  MEMBER  21+   11.3%   11.6%  

PARENTS  OR  GUARDIANS   7.3%   7.3%  *AS COMPARED TO 62% NATIONALLY. 1!