kaizen link building - embracing your pursuit of the unattainable
TRANSCRIPT
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Embracing Your Pursuit Of The Unattainable
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about me
hang out in link removal trenches
penaltygeek
i battlerampagingpenguins
never met a natural link I didn’t love
volunteer firefighter
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Understanding Kaizen
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full disclosure:
I am not Japanese
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ready to embrace it?
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we need to talk
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wherever we start
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there are things we must acknowledge
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perfection
is illusory
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the only real constant
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what are we really signing up for?
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a world full of these...
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we must strive to be better
in everything we do every time we do it.
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where do we start?
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so many
answers
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get rid of the trash
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manipulating the link graph
is like everything else in life
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at which point, the best improvement we can
make isto eliminate past
mistakes#SearchFest @rmoov @ShahMenz
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theanswer
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about me
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the smartest
people listen to the best
experts!Paddy Moogan
Mozcon 2014 “Actively disavow and remove low quality links”
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“Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty.
If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ”
what Paddy said
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Once you have thatout of the way
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turn up the dial...
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tiny beginnings
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Can grow into a thing of beauty
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do things that will
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make your customers’ lives better
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make your product orservice better
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make the world better
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your job is to “move” people
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thrill them
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tempt them
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delight them
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Do the unexpecte
d
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stop looking for repeatable solutions
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identify a real problem
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create a real solution
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scale that
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understand there is no one solution
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but millions of tiny solutions
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nature does it every day
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you can too
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that’s Kaizen