kadakia final

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A

SUMMER INTERNSHIP

&

MINI PROJECT REPORT

ON

Preference of Investors towards E-Broking in Various SBHs in Surat

AT

ANANDRATHI SECURITIES LTD.

SUBMITTED BY: PAYAL S. DESAI

GTU ENROLLEMENT NO.: 097710592018

SUBMITTED TO: SHRI M.H. KADAKIA INSTITUTE OF MANAGEMENT ANDCOMPUTER STUDIES (MBA PROGRAMME)

AFFILIATED TO: GUJARAT TECHNOLOGICAL UNIVERSITY, ABAD

GUIDED BY: MR. VIKAS PANDYAIN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE

OFMASTER OF BUSINESS ADMINISTRATION

SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER

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BATCH: 2009-2011


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DECLARATION

I Payal Desai, a student of MBA, at Shri M.H.Kadakia College, hereby

declare that the summer project Preference of Investors towards E-Broking

in Various SBHs in Suratwork presented in this report is my own work and

have been carried out under the supervision of Mr. Vikas Pandya lecturer at Shri

M.H.Kadakia Institute of Management & Computer studies.

I further declare that the personal data & information received from any

respondent during survey has not been shared with any one and is used for

academic purpose only.

DATE: SIGNATURE

DESAI PAYAL S.

PLACE: MBA


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ACKNOWLEDGEMENT

I am grateful that I have got an opportunity to work as a trainee in

AnandRathi securities Ltd, Surat.

It gives me immense pleasure to present my deep sense of gratitude to

my project guide Mr.Vikas Pandya who has provided me great help and

continuous encouragement and proper guidance throughout my project.

I should like to present my high indebtness to Mr. Vikas Mishra (Branch

manager), Mr.Tejas Panchal (Employee), and all others employees in company

who has provided me this great opportunity to work in this organization and

discover what we have gained in 1 year of MBA course and helped me to make

out where I stand in this competence era.

I like to thank Mr. Vikas Mishra (Branch Manager) without whose

recommendation the visit to ANANDRATHI would not have been possible.

I am grateful to our Dr.Anil Saraogi (Director of MBA Department) all other

faculty members for their constant encouragement in successfully completing the

project work.

DESAI PAYAL S.

MBA


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EXECUTIVE SUMMARY

The objective of the study was to find out the Preference of investors

towards e-broking in various SBHs. The need for this study is to know the future

potential customer and can make a strategy for the capture the market.

This project carries out two parts. One part is general information about

company and industry. Second part is related to mini project.

The general information includes company profile and industry profile. It

also involves company milestones, Vision statement and other details about

ANANDRATHI. April 2000, the market was bullish and a large number of players

ventured into on-line trading. As many as 79 members took permission for

Internet trading.

Anandrathi securities provides following services:

Equity Broking

Derivative

IPO

Depository services of CDSL

Research

Insurance Broking Mutual fund Distribution


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The second int roductory par t o f t he s tudy i s focused on

theoret ical f ramework of study topic Preference of Investors towards

E-Broking in Various SBHs in Surat. I t involves theory about what is E-

broking, emergence of e-broking in India, etc.

In this project first, I make questionnaire and collect primary data by using

Personal Interview or field survey method. Here sample size is taken 100

because of time constrain. After collecting data, analyze and interpret them by

using charts.

Samples were col lected from dif ferent walks of the l i fe, which

inc ludes p ro fess iona l, government people, bus iness people,

employee, hose wives, farmers, e tc . The study ends with major

f indings and conclusion and recommendations.


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INDEX

Ch. No. TOPIC Page No.

1 COMPANY PROFILE

2 INDUSTRY PROFILE

3 INTRODUCTION OF COMPANY

4 LITERATURE REVIEW

5 RESEARCH METHODOLOGY

Research Objective

Benefit of Study

Research Design

Research Environment

Data Collection6 DATA ANALYSIS

7 FINDINGS & CONCLUSION


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9 RECCOMENDATIONS

10 BIBLIOGRAPHY

11 ANNEXURE


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AnandRathi (AR) is a leading full service securities firm providing the

entire gamut of financial services. The firm, founded in 1994 by Mr. AnandRathi,

today has a pan India presence as well as an international presence through

offices in Dubai and Bangkok.

AR provides a breadth of financial and advisory services including wealth

management, investment banking, corporate advisory, brokerage & distribution

of equities, commodities, mutual funds and insurance - all of which are supported

by powerful research teams.

The firm's philosophy is entirely client centric, with a clear focus on

providing long term value addition to clients, while maintaining the highest

standards of excellence, ethics and professionalism. The entire firm activities are

divided across distinct client groups: Individuals, Private Clients, Corporate and

Institutions.

MILESTONES

1994:

Started activities in consulting and Institutional equity sales with staff of 15.

1995:

Set up a research desk and empanelled with major institutional

Investors

1997:


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Introduced investment banking businesses

Retail brokerage services launched

1999:

Lead managed first IPO and executed first M & A deal

2001:

Initiated Wealth Management Services

2002:

Retail business expansion recommences with ownership

Model

2003:

Wealth Management assets cross Rs1500 cores

Retail Branch network exceeds 50

Insurance broking launched

launch of Wealth Management services in Dubai


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2004:

Retail Branch network expands across 100 locations within India

Commodities brokerage and real estate services introduced

Wealth Management assets cross Rs3000crores

Institutional equities business relaunched and senior research team put in place.

2005:

Retail Branch network expands across 130 locations within India

Real Estate Private Equity Fund Launched

2006:

AR Middle East, WOS acquires membership of Dubai Gold & Commodity

Exchange (DGCX)

Ranked amongst South Asia's top 5 wealth managers for the ultra-rich by Asia

Money 2006 poll

Ranked 6th in FY2006 for All India Broker Performance in equity distribution in

the High Net worth Individuals (HNI) Category

Ranked 9th in the Retail Category having more than 5% market share

Completes its presence in all States across the country with offices at 300+

locations within India

2007:

Citigroup Venture Capital International picks up 19.9% equity stake

Retail customer base crosses 100 thousand

Establishes presence in over 350 locations


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I am doing project on broking firm so my industry profile is the past,

present & future scenario of stock market.

STOCK:

In business and finance, a share (also referred to as equity share) of

stock means a share of ownership in a corporation (company). In the plural,

stocks is often used as a synonym for shares especially in the United States, but

it is less commonly used that way outside of North

In the United Kingdom, South Africa, and Australia, stock can also refer

to completely different financial instruments such as government bonds or, less

commonly, to all kinds of marketable securities.

STOCK EXCHANGE:

A place where stocks, bonds or other securities are bought and sold.

Stock Exchanges are an organized marketplace, both corporation or

mutual organization, where members of the organization gather to trade

company stocks and other securities. The members may act either as agents for

their customers, or as principals for their own accounts.

Stock exchanges also facilitate for the issue and redemption of

securities and other financial instruments including the payment of income anddividends. The record keeping is central but trade is linked to such physical place

because modern markets are computerized. The trade on an exchange is only by

members and stock broker do have a seat on the exchange.


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HISTORY

History of Stock Exchanges in India

In 1860, the exchange flourished with 60 brokers. In fact the 'Share

Mania' in India began when the American Civil War broke and the cotton supply

from the US to Europe stopped. Further the brokers increased to 250.

At the end of the war in 1874, the market found a place in a street (now

called Dalal Street). In 1887, "Native Share and Stock Brokers' Association" was

established. In 1895, the exchange acquired a premise in the street which was

inaugurated in 1899.

LIST OF STOCK EXCHANGES IN INDIA

Bombay Stock Exchange

National Stock Exchange

Regional Stock Exchanges

Ahmedabad Stock Exchange

Bangalore Stock Exchange

Bhubaneshwar Stock Exchange

Calcutta Stock Exchange

Cochin Stock Exchange

Coimbatore Stock Exchange

Delhi Stock ExchangeGuwahati Stock Exchange

Hyderabad Stock Exchange

Jaipur Stock Exchange

Ludhiana Stock Exchange


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Madhya Pradesh Stock Exchange

Madras Stock Exchange

Magadh Stock Exchange

Mangalore Stock Exchange

Meerut Stock Exchange

OTC Exchange Of India

Pune Stock Exchange

Saurashtra Kutch Stock Exchange

Uttar Pradesh Stock Exchange

Vadodara Stock Exchange

The major 2 stock exchanges in India are:

(a) Bombay Stock Exchange

(b) National Stock Exchange

Bombay Stock Exchange (BSE)

BSE Sensex

BSE 100 Index

BSE 200 Index

BSE 500 Index

BSE MIDCAP Index

BSE SMLCAP Index

BSE TECK Index

BSE PSU IndexSHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER

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BSE AUTO Index

BSE BANKEX

BSE CG Index

BSE CD Index

BSE FMCG Index

BSE HC Index

BSE IT Index

BSE Metal Index

BSE Oil & Gas Index

Scripwise Movement

Sector wise Capitalization

Scrip wise Weightages

BSE GroupWise Movement

BSE Top Gainers

BSE Top Losers

BSE Indices Highlights

BSE Trading Highlights

A very common name for all traders in the stock market, BSE, stands for

Bombay Stock Exchange. The oldest market not only in the country, but also in

Asia. In the early days, BSE was known as "The Native Share & Stock Brokers

Association." It was established in the year 1875 and became the first stock

exchange in the country to be recognized by the government. In 1956, BSE

obtained a permanent recognition from the Government of India under the

Securities Contracts (Regulation) Act, 1956.

In the past and even now, it plays a pivotal role in the development of

the country's capital market. This is recognized worldwide and its index,


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SENSEX, is also tracked worldwide. Earlier it was an Association of Persons

(AOP), but now it is a demutualised and corporative entity incorporated under the

provisions of the Companies Act, 1956, pursuant to the BSE (Corporatization and

Demutualization) Scheme, 2005 notified by the Securities and Exchange Board

of India (SEBI).

Awards of BSE:

The World Council of Corporate Governance has awarded the Golden

Peacock Global CSR Award for BSE's initiatives in Corporate Social

Responsibility (CSR).

The Annual Reports and Accounts of BSE for the year ended March 31,

2006 and March 31 2007 have been awarded the ICAI awards for

excellence in financial reporting.

The Human Resource Management at BSE has won the Asia - Pacific

HRM awards for its efforts in employer branding through talentmanagement at work, health management at work and excellence in HR

through technology

Members who are not in Mumbai can also call up this (Toll-Free: 1600

22 6661) number without dialing the area code of Mumbai from there local

telephone line (not a STD line). Currently the facility is available to 101 cities in

India where MTNL has toll free services.

For more details & information, please visit our

Website: www.bseindia.com


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BSE Office:Bombay Stock Exchange Limited

Phiroze jeejeebhoy towers

Dalal Street, Mumbai- 400001,

India

Tel.: + (91)-(22)-22721233/4

Fax: + (91)-(22)-22721919

Benefits of Listing:

Listing provides an opportunity to the corporate / entrepreneurs to raise

capital to fund new projects/undertake expansions/diversifications and

for acquisitions.

Listing also provides an exit route to private equity investors as well as

liquidity to the ESOP-holding employees.

Listing also helps generate an independent valuation of the company

by the market.

Listing raises a company's public profile with customers, suppliers,

investors, financial institutions and the media. A listed company is

typically covered in analyst reports and may also be included in one or

more of indices of the stock exchanges.

An initial listing increases a company's ability to raise further capital

through various routes like preferential issue, rights issue, QualifiedInstitutional Placements and ADRs/GDRs/FCCBs, and in the process

attract a wide and varied body of institutional and professional

investors.


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Listing leads to better and timely disclosures and thus also protects the

interest of the investors.

Listing on BSE provides a continuing liquidity to the shareholders of

the listed entity. This in turn helps broaden the shareholder base.

Companies listed on BSE generally find that the market perception of

their financial and business strength is enhanced.

Guidelines for listing:

Listing means admission of securities to dealings on a recognizedstock exchange. The securities may be of any public limited company, Centralor State Government, quasi governmental and other financialinstitutions/corporations, municipalities, etc.

The objectives of listing are mainly to:

provide liquidity to securities;

mobilize savings for economic development;

Protect interest of investors by ensuring full disclosures.

The Bombay Stock Exchange (BSE) has a dedicated Listing Department

to grant approval for listing of securities of companies in accordance with the

provisions of the Securities Contracts (Regulation) Act, 1956, Securities

Contracts (Regulation) Rules, 1957, Companies Act, 1956, Guidelines issued by

SEBI and Rules, Bye-laws and Regulations of BSE.

BSE has set various guidelines and forms that need to be adhered to and

submitted by the companies. These guidelines will help companies to expedite


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the fulfillment of the various formalities and disclosure requirements that are

required at various stages of

Public Issues

o Initial Public Offering

o Further Public Offering

Preferential Issues

Indian Depository Receipts Amalgamation

Qualified Institutions Placements

National Stock Exchange (NSE)

The National Stock Exchange of India (NSE) was incorporated inNovember 1992 as a tax-paying company. It is recognized under Securities

Contracts (Regulation) Act, 1956 in 1993 as a stock exchange. In June 1994, it

commenced operations in the Wholesale Debt Market (WDM). In November, the

same year, the Capital Market (Equities) segment commenced operations and

the Derivatives segment in June 2000.

NSE Facts:

It uses satellite communication technology to energies participation

from around 400 cities in India.

NSE can handle up to 1 million trades per day.


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It is one of the largest interactive VSAT based stock exchanges in

the world.

The NSE- network is the largest private wide area network in India

and the first extended C- Band VSAT network in the world.

Presently more than 9000 users are trading on the real time-online

NSE application.

Listing:

NSE plays an important role in helping an Indian companies

access equity capital, by providing a liquid and well-regulated market. NSE has

about 1319 companies listed representing the length, breadth and diversity of the

Indian economy which includes from hi-tech to heavy industry, software, refinery,

public sector units, infrastructure, and financial services. Listing on NSE raises a

companys profile among investors in India and abroad. Trade data is distributed

worldwide through various news-vending agencies. More importantly, each and

every NSE listed company is required to satisfy stringent financial, publicdistribution and management requirements. High listing standards foster investor

confidence and also bring credibility into the markets.

NSE lists securities in its Capital Market (Equities) segment and its

Wholesale Debt Market segment.

NSE Office:

National Stock Exchange of India Ltd.

Exchange Plaza

Plot no. C/1, G Block

Bandra-Kurla Complex

Bandra (E)


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Mumbai - 400 051

India

Tel: +(91)-(22)-26598100 - 8114

Fax: +(91)-(22)-26598120

E-mail: [email protected]


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INTRODUCTION OF COMPANY:

MANAGEMENT STRUCTURE

Chief Executive Officer

Board of Directors

Regional manager Regional Manager Regional Manager(Surat) (Valsad) (Navsari)

General Manager General Manager General Manager

Branch Manager Branch Manager Branch Manager

Employees Employees Employees


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AR VISION:

MANAGEMENT TEAM:

AR brings together a highly professional core management team that

comprises of individuals with extensive business as well as industry experience.

Our senior Management comprises a diverse talent pool that brings

together rich experience from across industry as well as financial services.

Anand Rathi | Founder & Chairman


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Prior to establishing his own company, Mr. Rathi headed Indian Rayon &

Industries, as Senior President. He has held a series of responsible positions

with the Birla group and was also instrumental in setting up of Birla Global

Finance. In his 40 years of being in the corporate world, Mr. Rathi has held

several key positions on various regulatory and professional boards, including,

President, Bombay Stock Exchange (BSE), and Member, Central Council of

Institute of Chartered Accountants (ICAI). As President of BSE, Mr. Rathi played

a key role in the expansion plan of BOLT, the online trading system of the

Exchange and setting up of the Trade Guarantee Fund. He was the moving force

behind setting up of the Central Depository Services (India) Ltd.He is a gold

medalist Chartered Accountant.

Pradeep Gupta | Co-founder & Vice chairman

With over twenty years experience in the securities market. Cofounder

and key driver of the Retail and Institutional Equities business of the group.

Amit Rathi | Managing Director

A rank holder Chartered Accountant and an MBA from Leonard N. Stern

School of Business; New York University joined the group in 1998. He was


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instrumental in establishing the groups private wealth management and

investment banking businesses. Calling him a financial guru, the Times of India

group, listed Amit in 2008 amongst the top 51 young Marwaris in India (under

the age of 40).

P G Kakodkar| Director

Former Chairman of State Bank of India. Director in Financial Technologies

(India). Director in Sesa Goa Ltd. Director in SBI Funds Management Pvt Ltd &

the Multi Commodity Exchange of India Ltd and a M. A. in Economics.

Dr. S A Dave | Director

Former Chairman Securities & Exchange Board of India (SEBI) and Deputy

Director of the RBI. Former Chairman Unit Trust of India (UTI). Member of

General Committees of Government of India & Financial Reforms and Chairman

CMIE 1998 till date. And a M. A. (USA) with Ph D in Economics.


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C D Arha | Director

Formerly Secretary in the Union Ministry of Mines. Special Secretary &

Additional Secretary in the Ministry of Coal. Resident Chief Information

Commissioner AP (Right to Information Act). Commissioner Civil Supplies

(AP). Chairman & MD, APSEC. With a M .A. (History) and diploma Management

& Administration of Rural Development.

Ajit Bhushan | Director

Managing Director City Venture Capital London over 17 years experience with

City. Joined CVC international in 2001. Worked on Strategy and business

development for Citibank in CEEMEA region and managed Cash Management

Business for City in Poland and India. B Tech (IIT Delhi) and an MBA (IIM

Ahmadabad).


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CAREER:

Why Anand Rathi as a career option?

At AnandRathi we nurture talent. ARs ability to provide world-class

financial services is a result of its talented manpower pool. A strong focus on our

human resources operations is closely integrated into the firms business

strategy.

At AnandRathi we believe in providing an entrepreneurial environment,

with a strong focus on result orientation. At each level, AnandRathi employees

have a pre-defined career path and hence an opportunity for continuous growth.

We also believe in a complete meritocracy in deciding on promotions and reward

systems.

We are a learning organization committed to continuous skill

enhancement and training of all our employees. We have a dedicated training

cell that focuses on enhancing behavioral and technical skills of employees

across the group. Each employee has a predefined, mutually set training

calendar that is followed for the entire year.

In essence we lay emphasis on attracting, retaining and developing

world-class talent. If you aspire to be a part of this challenging and dynamic work

force, explore current career opportunities at AR.


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CONTACT US:

Corporate Address:

11th Floor, Times Tower Kamala City,

Senapati Bapat Marg,

Lower Parel.

Mumbai - 400013, India.

Tel : +91-22-4047 7000

Fax: +91-22-4047 7070

PRODUCTS& SERVICES:

Products

Equities I Bonds I Mutual Funds I Derivatives

Managed Investment Services / PMS

Commodities

FX Trading

Life Insurance

General Insurance Alternative Assets

Private Equity Funds

Structured Products


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Real Estate Opportunities Fund

Special Situation Opportunities

Offshore Structures & Global Investmen

Services

Creation of a customized financial strategy

Diversification of assets based on a formal process of asset allocation

Active tracking, monitoring and review of portfolios

Creation of private trusts

Tax planning

Estate planning

Structuring of family wealth

General Insurance

Online/Offline Services

VARIOUS DEPARTMENTS IN ANANDRATHI

There are various departments in co which are as follows:

1. MARKETING DEPARTMENT

There are various type of marketing activities include in this

department such as

Indoor marketing


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Indoor marketing endorses and promotes products and services by

concentrating efforts in a target groups location and environment.

Businesses and organizations are aggressively tapping indoor marketing

media and opportunities to increase brand awareness. One example is the

indoor billboard capable of targeting by age, gender, lifestyle and income.

Marketing message delivered over an indoor billboard is guaranteed to

receive a set number of audiences attention because it is usually installed

inside wet room stalls. Advertising in private locations provides the

audience brief but uninterrupted moments viewing marketing messages in

a clutter-free and relaxed atmosphere.

Outdoor marketing

Any marketing done outdoors that publicizes your business's products and

services. Types of outdoor advertising include billboards, bus benches, interiors

and exteriors of buses, taxis and business vehicles, and signage posted on the

exterior of your own brick-and-mortar location.

Outdoor marketing works well for promoting your product in specific

geographic areas. While billboards, bus benches, and transit advertising can be

very effective for the small-business owner, any successful outdoor campaign

begins with your own location's signage.

3csand 4 ps of outdoor marketing

Customer

Applying his principle to outdoor marketing requires different thought

than developing a TV or radio spot then deciding on which stations to play it.


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For instance, you must understand where does your customers travel, shop,

work, eat and enjoy life outside of the home? Moreover, what are their likes

and dislikes? You must truly get to know your customers because this

information will be crucial in your outdoor marketing efforts and specifically in

determining exactly where to place your ads.

Competition

You are not the only one who wants your potential customers.

Undoubtedly, you have competition. To effectively communicate to those

customers, you will need to differentiate your company from your competition

and focus on your strengths and on their weaknesses. Furthermore, be sure

to expand your idea of competition. You not only have direct competitors (i.e.

Ford dealership vs. Toyota dealership), but you also have indirect competitors

(i.e. Ford dealership vs. Mass Transit). Broaden your horizon and give

adequate thought as to their strengths and weaknesses.

Think like a consumer. If you understand your customers, you will

know where to advertise to reach them and your competition may not. Don't

be afraid to directly compare your strengths to their weaknesses in your

outdoor advertising. Make your competitors defend themselves. The business

arena is not the place to play nice guy.

Company


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First and foremost list what your company can do well and, more

importantly, what it cannot. It is quite painful to admit that you do not excel in

all areas of your business but it is better to understand it now and not misstep

and let your customers down by promoting something that you can't delivery

on.

Once you have this list, can you effectively communicate what your

company does utilizing outdoor media? Can you get across your primary

focus and your main strengths? Can you make it simple enough? Focus on

your top two strengths that intersect with the top wants of your targetcustomers and place your ads where they frequent. Furthermore, depending

on what you want to communicate, you will need to choose the appropriate

outdoor media of which there are many.

Price

If your company cannot afford to advertise on traditional

billboards, which can average $2,000 per month for a major highwaybillboard, then you should look into other forms of outdoor and out-of-

home media. You can advertise at bus stops, in malls, on diner

placemats, and of course my favorite, on receptacles. The price for this

media can range anywhere from $50 to $500 per month depending on

which you choose and where they are located.

If you are a smaller company with a small budget for advertising,

alternative out-of-home media, as opposed to the traditional highway

billboard, will be most effective for you. You will not be able to take the

shotgun approach and advertise everywhere. You will have to be more like a


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sniper and target your customers (not literally, of course) using the

information you've gathered when analyzing your customers.

Place

Where you advertise will be dictated by how you analyzed your target

customer. Thus it is vitally important to truly understand your customer

otherwise you could develop a fantastic message that falls on deaf ears. If

your target customers are college students, you should place your message

around bookstores, coffee shops, bars, and late night eateries. If your target

customers are professionals, then you should place your ads on mass transit,

highways into town, bus stops, and lunch-time eateries. If your target

customers are stay-at-home moms, you should place your ads in malls,

shopping centers, and grocery stores. Take note of your best customers and

you'll know exactly where to place your ads.

Product

Your product will most likely have many features. Depending on

where you are advertising and which segments of your customer base

will see your message, you will want to showcase different features of

your product or service. If your message is in an upscale part of town,

you will want to focus on your service and how you are customer-

oriented. If you are placing your message in a lower-scale section of

town, then you'll want to focus on value and your guarantee.

Promotion

In promoting or advertising your product or service, you can

choose many avenues. The most common form that is most prominent


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is, of course, the television commercial. However, internet advertising

has become extremely popular since most people now have access to it.

Referral marketing:

Referral marketing is a structured and systematic process that maximizes

word of mouth potential. Referral marketing does this by encouraging, informing,

promoting and rewarding customers and contacts to think and talk as much as

possible about their supplier, their company, product and service and the value

and benefit the supplier brings to them and people they know.

Referral marketing takes word of mouth from the spontaneous situation

to a proactive and highly productive solution, where maximum referrals are

generated due to professional customer-focused strategies.

Online referral marketing, using digital marketing as a platform, is the

internet based successor to traditional referral marketing. Given the advances in

tracking customer behavior online through the use of web browser cookies,

online referral marketing provides a higher degree of accountability.

2. PERSONNEL DEPARTMENT:

Personnel manager plays very important role between employers andemployees. . Person working in the organization are considered as the blood and

heart of the organization. The success of unit mainly depends upon the

personnel function in any organization.


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Human resource management is a separate and an important department in

ANANDRATHI.

The objective of this department is as below

To ensure satisfaction to the workers so that they are freely ready to work.

To attain maximum individual development.

To improve efficiency of the human resources.

It is divided into two parts which are as follows:

i) Human resource department:

HR dept includes salary administration, incentive plans, compensation, policies

related to various plans, performance appraisal, succession planning, HR

development.

ii) Administration department:

Recruitment

Selection

Training

Transfer

Promotion

MANAGEMENT OF VARIOUS BRANCHES

3. PRODUCT SUPPORT DEPARTMENT

It includes various product related support activities are done. Such as


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Equity support

Commodity support

Loan support

Equity IPOs support

Mutual funds support

Debt products

Others support for their various product

4. CUSTOMER RELATIONSHIP MANAGEMENT

DEPARTMENT:

This department is work as betterment of client in the company. It

makes good relationship between client and company. There is customer

relationship manager who solve client problem on online and telephone. It

also gives information about their new products and services.

5. RESEARCH DEPARTMENT:

Our research expertise is at the core of the value proposition that we offer

to our clients. Research teams across the firm continuously track

various markets and products. The aim is however common - to go far deeperthan others, to deliver incisive insights and ideas and be accountable for results.

AR research processes incorporate quantitative areas well as qualitative

analyses. This multi-pronged approach helps us to provide superior risk-

adjusted returns for our clients.


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AR analysts provide objective and decisive research that is designed to

enable clients to make informed investment decisions.

The team covers entire spectrum of financial markets from equities, fixed

income, and commodities to currencies. They also cover the global markets, to

give clients an unparalleled macro-view of the investment opportunities across

the globe.

India Budget FY10

India EcoTrix

Indian Monsoon

6. RISK MANAGEMENT SERVICES DEPARTMENT:

This department is giving help to their client about future decision for

buying and selling of shares. So, RMS department predict risk involve in market

and it is done by SMS alert. It provides information about client position regarding

position set by SEBI.

7. FINANCE DEPARTMENT:

Finance department works for their companys account related work and

other financial analysis and management of funds. It works as providing


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various financial product related work and clients funds are manage. It is also

doing work like client finance related services and manage their funds.

A

MINI PROJECT REPORT

ON


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Preference of Investors towardsE-Broking in Various SBHs in Surat

AT

ANANDRATHI SECURITIES LTD.


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INTRODUCTION OF E- BROKING

Internet trading in India made its debut in April 2000. Through this mean of

trading, investors can buy and sell share on-line through internet.


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To start internet trading, an investor has to register himself with a broker

offering online services. He has to open a bank account as well as a Demat

account with the broker. The broker is responsible for the risk management of his

clients. The orders get logged directly on the trading platform within the assign

limits designed by broker to the clients. Even if the clients order exceeds the

assigned limits, the order gets rerouted to the brokers server for authorization or

rejection. The broker can change the parameters on-line. His software allows real

time market information display, client information display, bank account

management and a transaction history display.

In April 2000, the market was bullish and a large number of players

ventured into on-line trading. As many as 79 members took permission for

internet trading.

Around 2.15 lakh investors have registered to trade on-line. There has

been a sharp increase in Volumes after the rolling settlement was introduced.

The average daily on-line trading volumes rose from Rs 10 crore in June 2001 onthe National Stock Exchange to Rs 60 crore in December 2001. This increase of

600 per cent was in the midst of bearish market conditions.

Online trading has driven down the transaction costs substantially and

increased the liquidity options available to an investor to enter or exit from the

stock at his own wish. The Internet has provided a wide range of information to

the investor which has enabled him to take calculated risks.

The US has the largest number of cyber investors-approximately 15

million. On-line trading has grown tremendously in the US where roughly 40 per

cent of retail stock brokerage business is conducted through the Internet.


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History of Online Trading:

Online stock trading is very old concept for big institutions that trade

through private networks owned by Reuter's "Instinet" and a system called

"Posit" since 1969. But it becomes Internet based for laymen only in late 90s.

There are serious players like E*trade, DATEK online etc. All this

companies ask you to start account with US $5000 and you can buy and sell

stock using these funds. They also issue you a checkbook, which you can use to

make payments from this account. Or use their ATM card to withdraw cash from

your stock trading account.

Today practically every big name brokerage firm offers online stock

trading as it reduces their costs. Earlier they had army of brokers on phone with

clients executing trade, which is done by computers accepting orders from clients

directly. This firm now offers human access to high net worth accounts, and to

rest at charge per trade.

What is E-broking (online stock trading)?

E-Broking means electronic broking. E-broking is an internet enabled

system that allows the user to buy and sell shares on the exchange directly.


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E-Broking is executed through internet. You have required some margin

money to E-Trading on BSE/NSE. Brokers have taken their trading rooms to the

Internet, known as online brokers, they allow you to buy and sell shares via

Internet.

This research gives the all answers like why, when what, who, how etc. In

this competitive era there are many stock broking companies enters every year

and all brokers comes with different schemes and different charges.

So, it is necessary to know all the answer of the questions likes,

Awareness regarding different stock broking houses.

Awareness regarding E-broking services.

Dos and Dons of E-Broking.

It also gives the answer of which trading alternatives use.

There are 2 types of online trading service:

1) Full-Service Broker:

The full-service category includes all the names that spring to mind

when we think of brokers: Anandrathi securities, Angel Broking Limited,

Share khan, Kotak Street, ICICI Direct, Adinath securities, HDFC and many

others. They provide a variety of services, such as personal advice,


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retirement planning and tax tips. Full-service brokers offer a wider selection

of investment products such as derivatives and insurance, as well as accessto the company's research. All this comes with a hefty price tag. Full-service

brokerages are expensive, furthermore, full-service brokers are

compensated based on how much you trade, not the performance of your

portfolio. This can lead to your full-service broker advising you to trade when

you don't need to. When this becomes excessive, it is called churning.

2) Discount Brokers:

Discount brokerages charge a reduced commission and do not

provide investment advice fees are kept low because discount brokers offer

fewer products. Brokers are paid on salary and not on commission. The

business model is built on having an effective system and quality service in

order to put through the most volume.

INTERNET TRADING IN INDIA:


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In the past, investors had no option but to contact their broker to get real

time access to market data. The Net brings data to the investor online and net

broking enables him to trade on a click. Now information has become easily

accessible to both retail as well as big investors.

The development of broking in India can be categorized in 3 phases:

1. Stock brokers offering on their sites features such as live portfolio manager,

live quotes, market research and news to attract more investors.

2. Brokers offering online broking and relationship management by providing and

offering analysis and information to investors during broking and non-broking

hours based on their profile and needs, that is, customized services.

3. Brokers (now e-brokers) will offer value management or services such as initial

public offerings on line, asset allocation, portfolio management, financial

planning, and tax planning, insurance services and enable the investors to

take better and well-considered decisions.

In the US, 82 per cent of the deals are done online. The European online

broking market is expected to be of $8 billions and is likely to raise five fold by

2002. In India, presently Internet trading can take place through the order routing

system, which will route client orders to exchanges trading systems for execution

of trades on stock exchanges (NSE and BSE). This will also require interface

with banks to facilitate instant cash debit or credit and the depository system for

debit or credit of securities.

Objectives of Internet trading:

Increase transparency in the markets.


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Enhance market quality through improved liquidity.

Reduce settlement risks due to open trades, by elimination of mismatches.

Introduce flexibility in system, to handle growing volumes easily and to

support nationwide expansion of market activity.

Besides, through Internet trading three fundamental objectives of

securities regulation can be easily achieved, these are: Investor

protection, creation of a fair and efficient market and, reduction of the

systematic risks.

About BSE & NSE:

BSE ONLINE TRADING SYSTEM BOLT:

Bombay Stock Exchange (BSE) switched over from the open outcry

trading system to a fully auomated computerized mode of trading known as BSEOnline Trading (BOLT) System in 1995. This system, which is both order and

quote driven, was commissioned on 14 March 1995 and in May 1995 it was

introduced for all the securities listed on BSE. It started with screen based trading

and in September 1997, switched over to direct online access facility. In the initial

stages, BOLT was available to brokers of the stock exchange based in Mumbai.

But Expansion of BOLT nationwide required:

1. Permission of SEBI

2. A nationwide network which is secured and operational at all times.


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BSE secured SEBIs permission in 1997, and as a result, BSE brokers were

free to install their trading terminals in cities where there were no stock

exchanges or BSE was required to sign a memorandum of understanding at

centers where there were other exchanges located to be able to install BOLT

terminal. BSE added a nationwide network to its existing network to more than

200 cities.

Source: - www.bseindia.com/about us.com

NSE: ONLINE TRADING SYSTEM:

NSE was incorporated on 27 November 1992 to facilitate interaction with

smaller exchanges in the country to make them viable and active. It is completely

Automated in terms of both trading and settlement procedures. NSEs trading

system is known as NEAT (National Exchange for Automated Trading). It isfully automated screen-based trading system, which enables brokers and trading

members around India to trade simultaneously. NEAT has replaced the ring and

brokers no longer concentrate on the floor of the exchange to trade. An investor

is thus able to buy or sell securities through the brokers connected to NEAT

network.

The trading software selected by NSE is in use by several exchanges

around the world. The telecommunications network is the backbone of its trading

system designed to provide continuous availability to the brokers. It is one of the

largest interactive VSAT-based stock exchanges in the world. Broker to broker

trade is through online terminals. The terminals of the brokers on the wholesale


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debt market are linked to the central computer. The brokers on the capital market

trade through a satellite network that is owned operated and managed by NSE

using VSAT (Very small aperture terminals) technology.

Source: - www.nseindia.com/about us.com

PROCEDURE FOR INTERNET TRADING:

Step-1 : Those investors interested in doing the trading over internet

system they should approach the brokers and register with the

Stock Broker.

Step-2 : After registration, the broker will provide to them a login name,

password and a personal identification number (PIN).

Step-3 :Actual placement of an order. An order can then be placed by

using the place order window as under:

o First by entering the symbol and series of stock and other

parameters such as quantity and price of the scrip on the place

order window.

o Second, fill in the symbol, series and the default quantity.

Step-4 :It is the process of review. Thus, the investor has to review

the Order placed by clicking the review option. He may also re-set


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to clear the values.

Step-5 : After the review has been satisfactory; the order has to be sent by

clicking on the send option.

Step-6 : The investor will receive an ``Order Confirmation''

message

along with the order number and the value of the order.

Step-7 : In case the order is rejected by the Broker or the Stock Exchange for

certain reasons such as invalid price limit, an appropriate message will appear at

the bottom of the screen. At present, a time lag of about ten seconds is there in

executing the trade.

Step-8 : It is regarding charging payment, for which there are different modes.

Some brokers will take some advance payment from the investors and will fix

their trading limits. When the trade is executed, the broker will ask the investor

for transfer of funds by the investor to his account.


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Above figure shows the Internet trading procedure.


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SERVICES OF THE INDUSTRY:

E-broking Services

On-line trading facilities on BSE / NSE (Cash and F&O), NCDEX andMCX through our 3 unique e-trading software are especially designed for traders

as well as investors.

Trading in securities / commodities using the Internet platform is a

convenient option. Different industries provide you an opportunity to trade on

BSE / NSE (Cash and F&O), NCDEX and MCX from the comfort of your home or

office.

Internet trading platform gives you state-of-the-art trading facility, order

and trade confirmation, e-contracts and 24X7 on-line web enabled back-office

system at the click of a button.

Research

Top Quality Research

Value added services of top quality retail focused

research and advice based broking in equities.


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Daily Services

Market Outlook at 9:30 AM

A crisp pre-market report that arms our clients with sensitive

information before the opening bell. Key corporate developments, policy

announcements, geo-political news and views are analyzed for their impact on

the market.

Technical Report at 6:00 PM

This report analyses trading patterns, historical background, market

position of key stocks and offer short term (1 to 5 days) as well as medium term

(10 to 20 days) views. Tracking individual scrips as well as the Sensex and Nifty,its insight cuts through the market maze.

Fundamental Services

The Sunday Weekly Report

This weekly report is ace of all the reports. It offers a comprehensive

market overview and likely trends in the week ahead. It also presents top picks


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based on an in-depth analysis of technical and fundamental factors. It gives short

term and long term outlook on these scrips, their price targets and advice trading

strategies. Another unique feature of this report is that it provides an updated

view of about 70 prominent stocks on an ongoing basis.

The Industrial Watch

This report provides an in-depth look at specific industries, which

are likely to outperform others in the economy. It analyses their strength and

weaknesses and ascertains their future outlook. The final view is arrived at after

thorough interaction with industry experts.

Stock Analysis

Stock research has performed very well over the past few years and

angel model portfolio has consistently outperformed the benchmark indices. The

fundamentals of select scrips are thoroughly analyzed and actionable advice is

provided along with investment rationale for each scrip.

Flash News

Key developments and significant news announcement that are

likely to have an impact on market / scrips are flashed live on trading terminals.


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Flash news keeps the market men updated on an online basis and helps them to

reshuffle their holdings.

Commodities Services

Agro Tech Speak

Mainly gives the investors insight into and a forecast for agro

commodities viz. pulses (urad channa etc); reports on oil complex (soyabean

castor etc.) along with spices with reports on kapas guar seed.

Call Evaluation

A report designed for evaluating the calls given by the research

team where the reports are classified in 3 broad categories viz. achieved,

triumph, not achieved along with the trade recommendations.

Commodities Tech Speak

This report mainly equips the investors dealing in MCX segment in

commodities like gold, silver, crude oil, copper etc with the market insight and

expert recommendation on the trading strategies.

Technical Services


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Intra-day Calls

For day traders provides intraday calls with entry, exit and stop loss

levels during the market hours and our calls are flashed on our terminals. Our

analysts continuously track the calls and provide the recommendations according

to the market movements. Past performance of these calls in terms of profit/loss

is also available to our associates to enable them to judge the success rate.

Investment Advisory Services

Private Client Group

Offers personalized advisory services to investors and actively assists

them in managing their portfolio. Technicians can seek guidance on specific

stocks in their portfolio and can get proactive advice for timely exit and fresh

investments. The portfolio advisory process starts with understanding each

investor's risk / reward / expectations.

In order to systematically diversify the holding of clients across variedsectors and with an intention to give them handsome returns, devised the

concept of the modern portfolio:

Commodities

Provide you a platform to participate and trade in Commodity Futures with both

the leading Commodity Exchanges and offer you immense benefits.


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FACTORS TO KEEP IN MIND WHILE SELECTING

ONLINE BROKERS:Brokerage cost:

It is important to weigh up the subscription and trading costs

charged by an online broker against benefits offered by the site. All online

brokers display their charges on their sites. Some make sure you find the

charges easily, while with others you will have to search a bit.

Safety:Please make sure site has 128-bit encryption to ensure safety of

transaction online. LKP securities, 5paisa.com, ICICI Direct.com is few sites with

128-bit encryption. You normally get a secured login id and password. It is

always advisable to frequently change trading password. Ideally online trading

site should be fully integrated. The greater the backward integration, the better it

is for the customer. Ideally broking account, demat account and bank account

should be linked electronically.

Rate refresh:


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Rate refresh has to be real-time with no time lag. The speed and

reliability comes with huge investment in technology. It is always advisable to

check rates of online broking sites with BSE/ NSE terminal rates.

Speed of execution:

System has to be fast and reliable that does just one job-

executes your trades. The last thing you need is a site that is heavily congested

with the users who are downloading heavy jpeg graphs or pulling the

Latest story why market is moving. The site should be one click wonder where

squaring off all your positions or canceling all your pending orders takes one click

and a confirmation of action.

Trading limit:

For trading, all sites provide 4 times buy and sell limit against

margin money put in by customer. For delivery of shares, buying limit is equal to

margin money put in by customer. Couple of sites also provides margin funding

for buying of shares.

CHALLENGES IN INTERNET TRADING:

For Internet trading to succeed it is imperative to have both, a robustbusiness model as well as a comprehensive technology strategy. Some of the

challenges are discussed: Transaction fulfillment--In the Net-based economy, it is

both prudent and essential for a broker/intermediary to offer total solution to the

clients at a single point. Total solutions would essentially mean offering interfaces


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with banks, depositories, information feeds, etc. for efficiency in trade completion

and reducing duplication of client information. The service providers will have to

go beyond the stage of mere order execution and emerge as "informed Aries"

rather than "intermediaries". This will not only ensure lower trading costs in terms

of offering cross services but will also help in maximizing roles.

A true Internet trading system should deliver cost effective transaction

fulfillment at a single point.

FUTURE OF INTERNET TRADING:

International marketplaces are already witnessing re-alignments and

changes with the emergence ofElectronic Communication Networks (ECNs)

such as INSTINET and ISLAND, which are already contributing substantial

business volumes to mainline exchanges such as NASDAQ and the NYSE.

Concurrently, exchanges worldwide are looking at striking strategic alliances

such as the Global Equity Market (GEM). With net trading in securities and rapid

consolidation between multiple stock exchanges, the international securities

marketplace is fast becoming a "global village" through the creation of a universal

virtual equity market. Therefore the challenge for the technology providers is to

develop and deploy advanced e-trading tools and applications using electronic

straight through processing technologies.

ADVANTAGES OF E- BROKING:

Single screen order/trade entry, without going through the hassles of

giving transfer instruction, writing cheques.


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Live quotes of NSECash/Derivative, BSE Cash, Commodity. Create

multiple market watches, default market watch NIFTY, SENSEX, and

Industrial. You can add NSE-Cash, Derivative & BSE script on the same

market watch.

Get access to various online reports like margin report, Demat A/c details,

trades executed, turnover report, and net position report with mark to

market profit/loss and realized profit.

Online transfer of funds through HDFC Bank.

Access to latest research reports, daily market dairy, pivot points,

derivative dairy.

View top 20 shares by value or volume traded, along with top gainers /

losers.

DISADVANTAGES OF E- BROKING:

"Server not found": This may appear on your screens when you aredesperately trying to get out of an unprofitable position. Some of the online

sites are providing a telephone number for use in case their sites are

overloaded or their server down.

Cyber attack: In the event of a malicious attack on the systems of your

broker you are protected only if the company is taking proper precautions

against such attacks and if proper backup is regularly been taken. You

may like to choose a brokerage that has a stated security policy and

contingency plan in place.

Non- availability of personalized advice: If you like to ask your broker "Aaj

kya achcha lag raha hai" you may not be able to do so. If you want advice

on a particular stock in your portfolio you may not even be able to get that.


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E-broking - Hardware Requirements:

Servers / Desktops

SAN / Clusters

E-broking - Software Requirements

Front Office:

Multiple Exchange Trading

Real Time Risk Management & Post Trading

E-Broking System

Back Office:

Back Office Solutions for Broker and Sub-brokers


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Back office / front office co-ordination, billing and accounting

software for DPs and CDSL

Multiple Exchange Trading:

Full support for Multiple Stock Exchanges

User-defined and System-defined Templates with Row/Column

profiling for Market Watch

Real-time Graphs

Real-time Portfolio Value Management Optional Real-time Technical Analysis

Built-in interface to Microsoft Word, Excel

User configurable keystrokes for compatibility with built-in

support for many existing Exchange front ends


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5.RESEARCH METHODOLOGY:

5.1 Problem statement:The topic, which is selected for the study, is E-BROKING in various firm

so the problem statement for this study will be Preference of Investors


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Towards E-Broking in Various SBHs in Surat. Which Is Help to Know that

people know e-broking services or not.

5.2 RESEARCH OBJECTIVES:

There must an objective behind any research. Without objective

there is no meaning of research.

The purpose of this research is to find out the answers of the respondent

that whether they are aware about the E-Broking facility. As each research has

some or the other objectives the following are the objectives of this research:

Primary Objectives:-

To study the investors preference towards E-Broking services provided by

various Stock broking houses in Surat.

b) Secondary Objectives:-

To know theawareness about E-Broking.

To study the features of the E-Broking and emergence of e-broking in

India .

To know the mode of trading alternative.

To find out the investors behavior towards trading services provided by

SBHs.

To find out which type of e-broking related value added services provide

by broker to their client


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BENEFITS OF STUDY:

We can get the awareness among the investors for E-Broking.

We can gave the correct knowledge regarding E-Broking to clients.

The investors can do their trading by own without the involvement of

stock broker.

5.3 RESEARCH DESIGN

A research design specifies the methods and procedures for

conducting a particular study. Generally there are 3 types of research

design:

a) Exploratory research:

An exploratory research focuses on the discovery of ideas

and is general ly based on secondary data.

b) Causal research:

Causal research undertaken when researcher is interested in knowing

the cause and effect relationship.

c) Descriptive research:

A descriptive study is undertaken when the researcher wants to know

the answer of who, what, why, whom and how.

Descriptive studies can be divided into two brand categories:SHRI M.H.KADAKIA INSTITUTE OF MANAGEMENT & COMPUTER

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1. Cross sectional

2. Longitudinal

Cross sectional are two types: - 1) Field studies

2) Survey studies

This project is completed taking into consideration of descriptive

research as it consists of survey method.

5.4 RESEARCH ENVIRONMENT

Generally there are 2 types of research environment. They are:

(a) Library project

(b) Company project

I have conducted survey report so it is necessary to take a company

project.

5.5 DATA COLLECTION

Data collection is the curious elements of research study the research in

depend on what data you are going to collect on your research.

a) Primary Data:The data, which are collected for the first time, directly from the

respondents to the base of knowledge & belief of the research, are called primary

data. The normal procedure is to interview some people individually or in a group

to get a sense of how people feel about the topic.


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So far as this research is concerned, primary data is the main source of

information. The data collected is through questionnaire & information provided

by the respondent.

b) Secondary Data:

When data are collected & compiled in a published nature, it is

called secondary data.

So far as this research is concerned, Internet & many magazines

and the brochures have been referred as secondary data.

DATA COLLECTION INSTRUMENT

Here primary data collection method is used as Questionnaire was

selected as the research instrument for the survey.

Sample Size

The numbers of respondents selected for conducting the survey are 100

investors. These samples are collected on the random basis.

Presentation of Data

The presentation of data is through CHARTS AND GRAPHS which

will help in analyzing the response of the investors.


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Findings & Suggestion

The findings & suggestion are given based on the research work done &

after analyzing the survey work conducted. It gives results about how many

people prefer e-broking services provide by their broker.


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Here, first data is analyzes by age, gender and occupation wise.

Age:


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From the below graph we came to know about the age group of people

who were taken by me as a sample size.

Age < 20 21-35 35-50 >50No. of

Respondent

5 73 21 1

< 20

21-35

35-50

>50

Interpretation:

After analyzing the graph I came to know that among all the

respondent 5 of respondents are age of less than 20, 73 of respondents are in

age of 21 to 35, 21 of respondents are in age of 35 to 50 and 1 % of respondents

are above 50.

Gender:

After bifurcating the no. of respondent in respect to their gender we

came across the following figures:

Gender Male FemaleNo. of 62 38


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Respondent

Male

Female

Interpretation:

From the above frequency we can say that out of 100

respondents 62 were male and only 38 respondents are female.

Questionnaire questions are tabulated by analyzing data based on responses

and interpret them.

(1) Where do you invest your money? (You can tick more than one)


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Interpretation:

Here of 55 respondents are investing in share market & among them

many investors are investing in different types of exchanges so by evaluating thequestionnaire we came to the above figures. So, people more invest in share

market and second priority give to commodity market to invest their money.

(2) )From the following option, which Broking firms are you aware?


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Particulars No. of Respondent

Stock market 55Commodity market 17

Govt. schemes 16

Real estate 13

Mutual fund 25

RBI bonds 10

Others 3

TOTAL 139

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(You can tick more than one)


Indiainfoline 19

Aadinath 47

Share Khan 78Anandrathi 36

ICICI direct 43

Angel 9

Total 237

Interpretation:

Here majority of respondent are aware about the share khan as they are

the long lasting broking firm of this region.


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(3) Are you aware about E-Broking?

Awareness of E-brokin

Yes

No

Interpretation:

As internet is new for current generation. so, majority of

respondent are aware about E-Broking.

(4) If yes, then which features of the E-Broking do you like?


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Response No. of

RespondentsYes 57No 43Total 100

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Portfolio management System 6

Reduce paper work 11

Speed of execution 16

Control liquidity 9

Reduce settlement risk 7

Others 8

TOTAL 57

Interpretation:

Here, out of 100 respondents, 57 respondents are aware of e-broking. So,

on the basis of 57 respondents, features of e-broking are analyzed. More people


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2

4

6

8

10

12

14

16

18Portfolio

management

System

Reduce paper work

Speed of execution

Control liquidity

Reduce settlement

risk

Others


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say that speed of execution feature; they are doing e-broking. 16 respondents

say speed of execution, 11 respondents like reduce paper work and 9

respondents like they control liquidity. And others like not compulsion etc.

(5)) In which of the following stock broking houses you invest with E-

Broking?


STUDIES


Indiainfoline 5

Aadinath 8

Share Khan 17

Anandrathi 10

ICICI direct 8

Angel 4

Others 5

TOTAL 57

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Indiainfoline

Aadinath

Share Khan

Anandrathi

ICICI direct

Angel

Others

Interpretation:

Here majority of share holder are like to invest in share khan, theanadrathi securities and other firms would like to expand their firm by the way tothe advertisement, publicity, E-Mail, etc & attract the clients. out of 57respondents, 10 respondents invest their money in sharekhan and 10respondents doing trading in anandrathi.

(6) Which mode of trading alternative do you use?


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Online Trading Offline TradingNo. of

Respondent

26 31 79


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Online Trading

Offline Trading

Interpretation:

Out of 57 respondents, 26 are doing online trading & rest are

selecting the alternative method so I can say after analyzing the above data I

came to know that though there is a fast & computerized generation, people

accept to do online trading as the people are quiet busy in their day to day life &

the investors are more knowledge that to do online trading.

(7)Which types of online trading service are you prefer in your broker?


STUDIES

Full service Discount broker TOTALNo. of

Respondent

40 17 57 80


81/97

Full service

Discount broker

Interpretation:

Here, many SBHs provide two types of e-broking services. So that 40

respondents prefer full service and 9 respondents prefer discount broker.

(8) Which type of e-broking related value added services are provided by

your firm? (You can tick mark more than one)


STUDIES


Research calls & Reports 24

Trading calls-SMS alerts 20

Phone trade orders 11

Others 2

TOTAL 57

81


82/97

Research c al ls

ReportsTrading calls-S

alerts

Phone trade

orders

Others

Interpretation:

Mostly All Firms Are Providing Different Type Of Value Added Services

To Their Online And Offline Client. 24 Respondent Say That Firm Provide

Research Calls And Trading Calls.

(9) Is there lacking something in E-Broking?


STUDIES

Response No. of

RespondentsYes 29No 28Total 57

82


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Lackness

Yes

No

Interpretation:

The 29 of respondent feels that there is something lacking in

E-Broking according to their experience & in below question they are liable to

mention their problem.

(10) If yes, then select following option.


Internet traffic 8


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Server problems 8

Technical problems 7

Others 6

Total 29

Lackness of e-broking features

Internet traffic

Server problems

Technical

problems

Others

Interpretation:

29 respondents feel that there is something lackness of e-broking. Out of

29 respondents, 8 respondents say that internet traffic and server problem is

main problem while doing trading.


STUDIES

84


85/97


STUDIES

85


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After doing research in Surat stock broking firms I have found that,

Many people invest their money in Share market. I have found

that 44 respondents invest their money in share market and it is

greater than other investment alternatives. 11 respondents invest in

real-estate and 19 respondents invest in commodity market, 10

respondents invest in mutual fund, 6 respondents invest in govt.

schemes and 7 respondents in RBI bonds.

There are various SBHs in surat city. So, people prefer differentbroking house. In that 26 respondents prefer sharekhan, 19

respondents prefer anandrathi, 20 respondents prefer angel, 14

respondents prefer adinath, 12 respondents prefer ICICI direct and 9

respondents prefer other firm to doing trading.

I found that 57% respondents are aware of E-Broking service and

43% are aware about it.

In out of 10, 57 respondents aware about e-broking. In that 16

respondents prefer e-broking features like speed of execution is

important. So, it advantage for client.

26 respondents out of 57 doing online mode of trading and 31

respondents prefer offline trading.


STUDIES

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There are some lackness about e-broking. So, many people not

doing online trading. It includes such type of lackness are faced while

doing online trading like technical problem and server problem, internet

traffic etc.

Conclusion

E-Broking facility is highly ill-famed among the investors. Thus it is

required to provide in depth knowledge of the market to investors. So,

clients are easily getting money.

Broking house must try to create massive awareness programmed among

the beneficiaries about the benefits for future trading and convince them to

do the trading by E-Broking.

Broking house also provide various short term and long term online

broking schemes offer. So that they will secure their future.

LIMITATIONS OF STUDY:

In any study there are two side. Good and bad experience toresearch topic. There is some limitations about this study. It is as follows.

Personal Bias:


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Some respondents may have had personal bias due to which they may not

have given the correct information and due to which the right conclusion may not

be have been derived at.

Area:

The area was limited only to Surat. The result may have varied, if it was

conducted somewhere else.

Sample Size:

The Sample size taken is only 100; which may not very accurate results.

Time Limit:

The time limit taken for conducting the research was very less it could also

be one of the limitations of the study.


STUDIES

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STUDIES

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After taking survey on Preference of Investors towards E-Broking in

Various SBHs in Surat, there are recommendations and they are given

below:

Aware regarding stock broking houses I had found that investors are only

good aware with India angel and share khan remember stock broking

houses is not much aware to the investors, so they can aware investors

through different advertising media.

In E-Broking speed of execution approximately equal that execution of E-

Broking is speedily and not speedily. So they can increase their execution

through interact with depository participants.

In mode of trading alternatives I had found that 31 percentages are using

offline trading and 26 percentages are using online trading. Here investors

are not using much online trading because lack of computer efficiency,

internet problem and not depth knowledge regarding online trading. So

SBHs can provide information regarding online trading and they can

aware with online trading.


STUDIES

90


91/97


STUDIES

91


92/97

WEBSITES:

http://www.bseindia.com/about us.com

http://www.nseindia.com/about us.com

Www. Rathionline.com

BOOKS REFERED:

Marketing research, an applied orientation 5th edition

- By Naresh K Malhotra

Pg no 109,134

Financial Markets & services, Himalaya Publication House

- By Gordan Natarajan

Pg no 182

Anandrathi weekly magazine


STUDIES

92
http://www.bseindia.com/about%20us.comhttp://www.nseindia.com/abouthttp://www.bseindia.com/about%20us.comhttp://www.nseindia.com/about


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STUDIES

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QUESTIONNAIRE

I Payal Desai am a college student of Shri.M.H.Kadakia Institute of

Management and am conducting survey on Preference of Investors towards

E-Broking in Various SBHs in Surat. I assure that the data will be used for

educational purpose only and that it will not be disclosed to any other source.

Name: ___________________________________________

Age (in years):

Up to 20 21-35 36-50 Above 50

Address: __________________________________________

__________________________________________

Gender: ______________ Phone No.: ________________

E-Mail:___________________________________

(1) Where do you invest your money? (You can tick more than one)

Stock Market Real Estate

Commodities Market Mutual Fund

Govt.Savings Schemes RBI Bonds


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Others _______________

(2)From the following option, which Broking firms are you aware?


Indiainfoline Aadinath Share Khan

Anadrathi ICICI direct Angel

(3) Are you aware about E-Broking?

Yes No

(4) If yes, then which features of the E-Broking do you like?


Portfolio management System

Reduce paper work

Speed of execution

Others______________________________________

5) In which of the following stock broking houses you invest with E-

Broking?

Indiainfoline Aadinath Share Khan

Anadrathi ICICI direct Angel

(6) Which mode of trading alternative do you use?

Online Trading Offline Trading

(7)Which types of online trading service are you prefer in your broker? Full service broker Discount broker


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(8) Which type of e-broking related value added services are provided by

your firm? (You can tick mark more than one)

Research calls & reports Trading calls-SMS alerts

Phone trade orders others

(9) Is there lacking something in E-Broking?

Yes No

(10) If yes, then select following option.

In case of on online trading Internet traffic

Server problems

Technical problems

Others______________________________________

Thank you....


STUDIES

96


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kadakia final

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