K & D Wings

You Have Questions…

…We Have Wings

Problem/Unmet NeedSchool lunch is terrible. The food places in New Haven are

limited and lack convenience and diversity

Solution/How Business Fills NeedWe will be bringing Caribbean

flavored Wings to downtown New Haven

We want to bring wings to the people, and through the use of a food truck

Mission and Social ImpactK&D’s Caribbean wings will provide the best

wings in New Haven We are convenient and we bring the wings to the people.

Help the communityTraining and providing jobs to teens in the

community

Description of Product/ServiceWe will be selling fresh wings that:

Aren’t sold anywhere elseConvenientInexpensive

Business ModelDescription of Expenses

Variable Material Expenses

$

Wings 12

Flour 7

Sauce 2

Other Ingredients 11

Utilities 100

Operating Expenses $

Insurance $100

Telephone $140

Depreciation (incl. truck

maintenance)

$150

Economics of One UnitSelling Price .75$ Cost of var. materials exp. $.15 Cost of labor $0 Other variable costs $0Total COGS/ COSS $.15Contribution Margin $.60

Definition of One Unit

A Wing

Break Even Point (Year)

9,667 units are needed within the first year in order to break even. Through our projections we estimate we can break even around April-May of our first year

Market Analysis

Description of Target Consumer

Demographics Geographics

Business PeopleTeenagers Adults People in a rush or hungryStudents

Downtown New HavenNew Haven Schools/ Career

Psychographics Buying Patterns

Like chickenWilling to try something newNot vegetarian Favor small business over brand names

Have some moneyWilling to spend money

Total Population

Target Market Population

129,779

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Food Truck Industry

Annual Industry Sales: $857 M

43,299

43,299

Marketing and SalesSocial MediaWord of Mouth Chicken Suit Speakers Through TruckPOS on the truck

CompetitionK&D Wings Buffalo Wild

Wings Wing Madness

Factor 1 Ethnic More Locations Not Many Locations

Factor 2 New Business Established Brand

Local

Factor 3 Fresh Wings Not Fresh Pricey

Your Competitive Advantages

1. Convenient 2. Mobile/ Reach more people3. Inexpensive

QualificationsWe are ambitious teenagersFree timeYears of business classesExperienced selling in school

Start-up FundsItem Why Needed Cost

Deep Fryer To Fry Wings $50Mini-Fridge To Keep Ingredients From

Spoiling $130

Containers To Hold Wings $10Chicken Suit To Draw Attention of Customers $300 Other Food Supplies To Help Make or Sell Wings $50Food Truck Place of Distribution $1

Total Startup Expenditures $541

Emergency Fund $245Reserve for Fixed Expenses $420

Total Startup Investment $1,206

ROI: Return on Investment$7,310

= 60%$1,205

ROS: Return on Sales$7,310

= 40%$18,000

Sales Projections

Jan

FebM

ar AprM

ayJu

ne July

AugSe

pt Oct

Nov Dec

0500

100015002000250030003500

Units Sold

Units Sold

Total Units24,000

Gross Revenue$18,000

Net Profit$7,310

Future PlansExpansion and Growth

Local EmployeesNew Locations

Higher End Trucks

K&D Wings

You Have Questions…

…We Have Wings