this is what

students are

exposed to on

a regular

basis.

We found

Real-life students engaging in

healthy behaviors

Social media sharing healthy

behaviors

Empowering Call to Action

JWUnorm statistic

Johnson & Wales logo

Playful, relatable tone

A

B

C

D

E

AB

C

D

E

FF

Which behavior,

campus

This is the type of content the

@JWUnorms account would

retweet and engage with

This is the type of

content we would

post from the

@JWUnorms

account to

promote things

going on around

campus.

Prizes will be given

away to students that

participate in the

#JWUnorm social

media conversation.

By using social media

as currency, we will get

students and their

networks engaged in

living the JWUnorm

CONTEST PRIZES

Prize # Total Cost

Bottom Level

Protein Powder $33.00

Spa giveaways $50.00

Fuel for Fire $20.00

Kill Cliff $17.00

Gift Cards

City Sports $50.00

JWU bookstore $30.00

Pinkberry $20.00

Panara $20.00

Grand Prize

Color Run $50.00

Warrior Dash $50.00

TOTAL $340.00

GIVEAWAYS

Prize # Total Cost

Water Bottles

Providence 100 $499.00

North Miami 100 $499.00

Charlotte 100 $499.00

Denver 100 $499.00

TOTAL $1,996.00

POSTERS

Sizes Price All Campus Total

200 small 11.3'' x 17.3'' $242.98 $971.92

20 medium 18'' x 24'' $162.98 $651.92

TOTAL $405.96 $1,623.84

TOTAL $3,959.84

Based on the

engagement levels and

feedback from prizes

and giveaways, we

recommend keeping a

contingency budget of

$2,000 to apply to

successful activities

and programs.