Client Overview

• Established in 1977• Independently own and operated • Open for business 6 days a week• Extensive menu offerings• Dedicated to the customers

SWOT Analysis

STREGTHS

•Outstanding customer loyalty•Consistently low prices•Freshly prepared meals

WEAKNESSES

•Limited hours•Small quarters

OPPORTUNITIES

•Gain younger clientele

THREATS

•Other local businesses

Budget and Timetable

• Approximately $ 5, 000.00 available for campaign

• Campaign ready for May 1Ad Type Media

OutletAd Size Cost Per

RunFrequen

cyCampaig

n Schedul

e

Total

Print Yearboo

ks

¼ page $200.00

3 yearboo

ks

1/ year $600.00

T-Shirts N/A N/A $17.50 110 shirts

N/A $1,925.00

Branding Strategy

• Exists to serve locals• Form personal relationships• Has a fun, relaxing atmosphere• Dedicated to quality• Lacked a logo

Communication Strategy

• Communication: weekly with Tina• Goal: gain younger clients• Target Audience: local high school

students• Research: advertising on campus

Creative Brief

• Objective: Increase sales by 5%• Tone and Image:– Simple, yet attention grabbing– Reinforce the brand

• Messages– Taste– Speed– Affordability

Media Plan

• Social Media: popular• T-Shirts: timeless• Yearbook: guarantee

Main Menu

Conclusion