justin peters kabbee
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Justin Peters from Kabbee - presentation at Mobile Travel & Tourism Summit 2014TRANSCRIPT
MOBILE TRAVEL & TOURISM SUMMIT Justin Peters
Founder & CEO 2ND APRIL 2014
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LET’S TALK ABOUT MINICABS
It’s all about this: • The cab sector solution • The technology • The takeout: Download the Kabbee app!
YOU ARE NEVER "4 METERS AWAY FROM….
Making Minicabs Mighty • 1998 – Idea to create cab price comparison • 2007 – Purchased a cab fleet • 2011 – Launched Kabbee
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LONDON TAXI AND PRIVATE HIRE MARKET
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Minicabs are 70% of London cabs…
…doing 70% of annual journeys…
…representing 52% of a £3.6bn market.
Source: Ibis 2012 & 2013, Department for Transport 2012
Minicabs Black taxis
21,000
45,000
58m
124m 1.9bn 1.7bn
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Sector Licensing (1998 - 2003)
Fleet Consolidation (2003 -2009)
Web & App booking (2010)
App take-up (2011)
Investor traction in apps
(2012-2014)
THE CAB SECTOR IS MATURING "ALTHOUGH CAB APPS ARE NASCENT
2011
2014
2011
2014
2011
2014
CUSTOMER OPPORTUNITIES - 2011 VS. 2014
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59% view licensed
minicabs in a positive
light
81% have a negative perception of London minicabs
Source: Kabbee survey conducted by OnePoll July 2011, sample size 1000 Source: Kabbee survey conducted by Opinium Feb 2014, sample size 1000
Safety and Confidence Convenience and Choice Value without a haggle
85% find it hard to get a licensed cab after
a night out Minicabs are the primary transport
choice after midnight
81% feel they do not get value for money 64% feel
they can get competitive prices from
Kabbee
Old Model • Dead mileage • Opaque data environment • Hidden passenger experience • Telephone interface • Oversupply of fleets & drivers
TECHNOLOGY IS DRIVING BIG CHANGE
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Kabbee model • Resource optimisation • Real time service level data • Dashboard of driver ratings • Constant evolution of apps • Consolidation > super-fleets
THE SOLUTION
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Price upfront before booking
24 hour customer service
We guarantee to only work with licensed minicabs
Ability to book in advance
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PASSENGERS
400k app downloads
More than 65% repeat
bookers
FLEETS
4k drivers for Kabbee per month
Over 70 of London’s best fleets
“Your knight in shining cab” “App of the Week” “Expedia for minicabs”
Source: Customer satisfaction survey, Feb 2014, sample 1500 Kabbee users
THE LEADING APP FOR "BOOKING WITH LONDON FLEETS
What users like the most about Kabbee:
1. Ease of Booking
2. Competitive prices 3. Option to choose pickup time
4. Ability to book in advance
INTEGRATION PARTNER FOR TRAVEL COMPANIES
• 25% of Kabbee’s transactions are to and from the airport
• Competitive fares from 70 fleets & 6000 cars
• Standard, premium and green car availability
• Payment via cash, card and pre-paid account
• Built API access for travel companies and airlines enabling in-life cab booking
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And if I have done my job well…
✓ You realise you’re always 4m away from a minicab ✓ You want to partner with us ✓ You’ve booked your Kabbee home!