Justin Gonder (@justingonder)eScholarship Operations Coordinator

California Digital LibraryUniversity of California Office of the President

Sustaining Open Access Scholarly Publishing Efforts Through POD and

eBook Sales at the University of California

What is eScholarship?

eScholarship Publishing Services

2002• Departmental & Research

Unit Content Collections• Open Access Faculty

Postprints

2012• Journal Publishing• Data Publication• Streaming Media• HTML (vs PDF) Publishing• Conference Proceedings• ETDs• OA Book Series• Print-on-Demand

The challenge of traditional scholarly monograph publishing

• Book-length work• Generally narrow academic focus• Academic vs. mass market appeal• Not generally used in classrooms

Presses cut print runs

and tighten selection to limit losses

Per item costs

increase

Libraries purchase

fewer monographs

Portion of budget allocated to

monographs is also decreasing.

The scholarly publishing landscape has changed.

Departments at doctorate granting institutions:• 88.8% responded that

publication of a monograph is “very important” or “important” to earning tenure.

• 49.8% say that progress toward a second monograph is “very important” or “important.”

- MLA Survey of Tenure & Promotion (2005)http://www.mla.org/pdf/taskforcereportppt.pdf

Photo credit: San Juaquin Valley Library System (via Calisphere)http://content.cdlib.org/ark:/13030/kt0q2nc47q

Who will publish my monograph?

Photo credit: dublabrat@Flickr http://www.flickr.com/photos/dublab/369674866/

POD + OA for Scholarly Monographs

• Provides a viable alternative for titles presses can’t publish

• Increases the readership of niche titles

• Alleviates the perceived OA / print trade-off

Photo credit: Gerry Balding@Flickr http://www.flickr.com/photos/8929612@N04/4587652150/

POD + OA for Scholarly Journals

• Alleviates the perceived OA / print trade-off

• Provides a source of revenue to support publication growth

• Valuable marketing tool

Photo credit: eclecticlibrarian@Flickrhttp://www.flickr.com/photos/eclecticlibrarian/9450783/

Partnering for POD

eScholarship PLUS Offers

• Branded, full-service e-commerce solution

• Print on Demand• eBook services• Retail distribution• Contractor marketplace• Vendor & CDL support

Photo credit: Santa Clara College Press (via Calisphere)http://content.cdlib.org/ark:/13030/kt1k40185z

eScholarship PLUS Offers

• Open Access• Author control of

copyright

• $0 setup fee• Global distribution

(optional, $75 per title)• 70% profit sharing

Photo credit: Santa Clara College Press (via Calisphere)http://content.cdlib.org/ark:/13030/kt1k40185z

20%

10%

70%

Revenue Distribution

LulueScholarshipPublishing Partner

Materials fee

Format Size PagesMaterials Fee(Base price)*

Paperback 6 X 9 250 $9.00

Hardcover 8.25 X 10.75 250 $22.50

ePub Any Any None

*based on estimates and subject to change

Format Size PagesMaterials Fee(Base price)*

Retail PriceExample*

ParticipantRevenue*

Paperback 6 X 9 250 $9.00 $15.99 $4.89

Hardcover 8.25 X 10.75 250 $22.50 $35.99 $9.43

ePub Any Any None $2.99 $1.97

*based on estimates and subject to change

Getting Started

• Customization form• Quarterly order to Lulu• Publishing partners load their books• Proof is ordered & approved• Item is released for sale• Lulu & eScholarship

link POD & OA

Photo credit: WWI: Interviewing Army Recruits (via Calisphere)http://content.cdlib.org/ark:/13030/c870809r

What it looks like when it’s done:

What it looks like when it’s done:

Still working…

• Subscriptions• Not a fully branded experience• Sales and success will need

to be evaluated

Photo credit: Shasta Dam? (via Calisphere)http://content.cdlib.org/ark:/13030/tf0g500348

More Information

About eScholarshipescholarship.org/about_escholarship.html

About eScholarship PLUSgoo.gl/n93nb

Justin Gonderjustin.gonder@ucop.edu

@justingonder

Photo credit: Switchboard at California Emporium department store (via Calisphere)http://content.cdlib.org/ark:/13030/kt0779r640