justcgray design portfolio 2014
DESCRIPTION
ÂTRANSCRIPT
2014
clients
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AMERICAN EXPRESSOnline infographics for a ‘Shop Small’ campaign to encourage and support local businesses - Twitter/LinkedIn outreach2014
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culturedbeef
The burger that will�change the world
Scientists took cells from a cow and, at an institute in the Neth-
erlands, turned them into strips of muscle that they combined to
make a patty.
One food expert said it was “close to meat, but not that juicy”
and another said it tasted like a real burger.
Researchers say the technology could be a sustainable way of
meeting what they say is a growing demand for meat.
The world’s population is continuing to increase and an ever greater proportion want to eat meat. To meet that demand farmers will need to use more energy, water and land - and the consequent increase in greenhouse gas emission will be substantial.
culturedbeef 1st
lab grown burger
Around 20,000 meat strands are needed to make one five-ounce burger.
Ingredients like salt, egg powder, and breadcrumbs are combined with the Cultured Beef to make the burger. Scientists use red beet juice and saffron for coloring. Without this, the meat strands
fatfree
OGILVYCannes Lion PR Awards Entry artwork2014
MTV‘Are you Listening?’ campaign holding events throughout the UK to promote and highlight the importance of politics
Event material inc. e-vites, leaflets, posters, banners, Exhibition stands, stage artwork2009
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AMERICAN EXPRESSInfographic for online useage on technological advances in business- Twitter/LinkedIn outreach2014
HSBCVarious reports and infographics for HSBC2012 - 2014
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AMERICAN EXPRESSInfographic for online media outreach based on research on business reward card gains and losses 2014
NOKIAIdeas for launch of new Nokia pre launch2011
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AMERICAN EXPRESS12pp American Express Small Merchants report based on supporting small business owners - print and online2014
HSBCVarious infographics for reports and online media useage2012-2014
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the world’s population of 5.8 billion willdouble in only 45 years
Edited by Marc Davitt
URBANISMA COLLECTION OF ESSAYS
FABER & FABERArtwork for Urbanism. A book based on a collective of essays on urban living2006
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FABER & FABER
overpopulation
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FABER & FABER
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CONSOLIDATED PRCompany rebrand
Collateral including -New company identityIdentity of sub-brandsWebsite graphicsCorporate guidelinesRebrand of company interiorsAll company printed media inc. stationary, credentials documents, starter packs, contracts etc
InsightCreativeConsolidatedpr Consolidatedpr
DigitalConsolidatedprEventsConsolidatedpr
Colour palette
Company specialist areas
Main HeaderHelvetica Neue LT Comabcdefghijklmnopqrstuvwxyz1234567890
Main Header AlternativeHelvetica Neue LT Comabcdefghijklmnopqrstuvwxyz1234567890
Sub HeaderHelvetica Neue 75 Boldabcdefghijklmnopqrstuvwxyz1234567890
Body textHelvetica Neue 55 Romanabcdefghijklmnopqrstuvwxyz1234567890
Body textHelvetica Neue 45 Lightabcdefghijklmnopqrstuvwxyz1234567890
30% blk539c5477c1935c
Secondary palette
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CONSOLIDATED PR
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CONSOLIDATED PR
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Series of posters be placed in universities across Scotland2014
Scottish GovernmentSAAS
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Scottish GovernmentSAAS
FRIENDS PROVIDENT16pp Britain Under Pressure Report - a study into stress and effects on health2012
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FCOInfographic for niche online media outreach2014
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AVONNational Women’s Day campaign motif and identity - online and print2011
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MARKETTIERS 4DCInternational Report on Broadcast News2013
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The latest industry estimates suggest there are some 23,000 TV stations worldwide and roughly 1bn households that have at least one TV.
Even higher numbers listen to radio regularly or have access to the
Internet with many accessing their media across multiple platforms.
The world order and consumerism itself have changed and with
that, the broadcast media landscape and the PR opportunities
they herald. Yet London still sits resolutely at the heart of the global
broadcast communications infrastructure and is still the lynchpin of
international networks. The legacy of the London 2012 Olympics
certainly helped this fact, especially when we consider just how
many international broadcasters were based in London at the time
of the Games, and the technology installed and used throughout
to deliver those lasting images across the globe.
Therefore, the opportunity to reach hundreds of millions of
consumers though TV has never been stronger. The key now
however, is in knowing how to achieve it.
Introduction
All change at the top?
Whilst the broadcast landscape has undergone huge
transformation in the past decade, western broadcasters such
as the BBC and CNN (rightly or wrongly in the eyes of most PRs)
continue to dominate the international scene. But what of the
challenger brands transmitting to swelling numbers in growing
markets?
When was the last time Russia Today, Al Jazeera or China’s CCTV
were top of a PR’s media target list? Yet Al Jazeera’s purchase of Al
Gore’s cable channel, Current TV, to help them tap into the US
market, will, despite Time Warner Cable terminating its carriage
deal with Current, give them the opportunity to reach around 50
million US households.
So how attuned are we, as PR professionals, to the opportunities
that international broadcast news provides?
Global broadcast stalwarts and upstarts alike are more open to
conversations with brands and agencies who can supply them with
appropriate stories, content and resource to cover them than ever
before. Yet our study reveals that the industry is not totally
capitalising on this opportunity.
This report tells that story, bringing some startling realities to light and
points towards how UK based communications professionals can
play their part in keeping their brands centre-stage within the global
broadcast communications network.
International report
Managing the International
Broadcast Challenges
NOKIANokia Lumia launch web portal artwork and instore leaflets2011
Leaflets
Web portal
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NOKIANokia Sisu 85sec film - retail training programme for internal useage2011
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NOKIAGlobal Nokia Training program assets and templates for worldwide download2011
Hands-on workshops, one-one-one sessions and the information to help you get the most out of your Nokia experience.*
From device training, messaging and maps to mobile photography and beyond, our experts will lead you to learn more, know more and do more.
Ask a member of staff for more details.
Please ask a member of sta� for more details.The Experience Sessions are only available for consumers with the purchase of selected Nokia devices. Space for workshops is limited and available on first come, first served basis. Registration is required for workshops. All times, dates, facilitators, and content are subject to change without notice.Nokia, Nokia Connecting People, Xpress-on, Navi are trademarks or registered trademarks of Nokia Corporation. Other product and company names mentioned herein may be trademarks or trade names of their respective owners.
ExperienceSessions
Learning that works for you.
NokiaExperienceSessions Learn more.Know more.Do more.
The journey starts here. Choose from:
Group learningDelivered by a Nokia Experience expert, our group sessions help you get the most out of your Nokia through experiential learning.
Sessions last 60-90 minutes.
One-on-one learningAll Nokia Experience Sessions are also available one-on-one for those who prefer individual learning.
Sessions last 15-30 minutes.
Tailored workshopFully personalised learning; you tell us exactly what you want to do with your new Nokia, and we’ll show you how.
Sessions last 15-30 minutes.
Sessions
*Available with the purchase of selected devices.
ExperienceSessions Learn more.Know more.Do more.
• Getting Started with your Nokia N9
• Getting Around with Nokia Maps
• Always in Touch with Messaging
• Get Creative with Mobile Photography
Experience SessionsLearn more. Know more. Do more.
In this store.Please ask a member of staff for more details.
Experience SessionsLearn more. Know more. Do more.
In this store.Please ask a member of staff for more details.
Leaflet Banner stands
Instore bevelsGeneric leaflet
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AXAOnline report based on research findings of how the current economic climate has effected the UK’s priorities2012
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NOKIAIdeas for launch of new Nokia pre launch2011
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21 & OVER £6.5018 TO 20 £5.13UNDER 18 £3.79APPRENTICE £2.73
NATIONAL MINIMUM WAGE RATES FROM 1ST OCTOBER 201421 & OVER £6.50
18 TO 20 £5.13UNDER 18 £3.79APPRENTICE £2.73
NATIONAL MINIMUM WAGE RATES FROM 1ST OCTOBER 2014
£20,000FINEDWHAT ARE YOU WORTH?THE CL0CK IS TICKING
NATIONAL MINIMUM WAGETwitter & Facebook feed infographic posts2014
INCREDIBULL/GLASSES DIRECTPitch digiflip for London Retro2011
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RSAInternal magazine delivered quarterly with accompanying site2011
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In quo paulo munere quaerendum, est vivendo rationibus te, option officiis incorrupte ei mel. Gubergren scriptorem instructior ea duo. Sed ludus vocibus epicurei ex. Deserunt posidonium ut cum, est ei diam virtute, aliquando consectetuer ut eum. Vel dicam exerci expetenda ei, nec ei quem mollis ullamcorper, pri ad voluptatum necessitatibus.
Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent. Te per decore latine conclu-sionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Tincidunt neglegentur eum eu, veniam minimum voluptatibus has no. Eum no erat dictas, ex sed delicata pericula, ei pro meis verear dignissim.Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent. Te per decore latine conclu-sionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos qu
Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex.
FOCUSON RSA
PERFORMANCE REVIEW 2011 PRODUCTS AND SERVICES, OUR AREAS OF EXPERTISE
“Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.”
“Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.”
Q&A WITH (OUR CEO)
“Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.”
“Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.”
Q&A WITH (OUR CEO)
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.
Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis.
DID YOU KNOW? (3)
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.
Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis.
DID YOU KNOW? (2)
Lorem ipsum dolor sit amet, no duo natum causae conclusionemque, vim in solum discere platonem, no regione quaerendum his. Nec no sonet postea saperet. Te mei hinc integre necessitatibus. Quem corrumpit nam ei, pri cibo antiopam in, eu quot consulatu inciderint duo. Id vivendo patrioque duo, salutatus voluptaria appellantur ad mea, cetero omnesque assueverit no usu.
In quo paulo munere quaerendum, est vivendo rationibus te, option officiis incorrupte ei mel. Gubergren scriptorem instructior ea duo. Sed ludus vocibus epicurei ex. Deserunt posidonium ut cum, est ei diam virtute, aliquando consectetuer ut eum. Vel dicam exerci expetenda ei, nec ei quem mollis ullamcorper, pri ad voluptatum necessitatibus.
Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent. Te per decore latine conclu-sionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Tincidunt neglegentur eum eu, veniam minimum voluptatibus has no. Eum no erat dictas, ex sed delicata pericula, ei pro meis verear dignissim.Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent. Te per decore latine conclu-sionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos qu
Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Harum nobis euismod ad cum, alii simul vocibus eos ei. Quando labore nec ut, ea quod veritus disputando nam. Odio rebum efficiantur cu est, puto feugiat adipisci id sed, omnis liberavisse an per. No primis vocent facilisis pri. Eum ei posse postea vocent.
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo. Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.
Nam audire fastidii scriptorem id, pri ea quas dolor. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex. Qui an inani discere detraxit, cum diam animal appetere an. Usu in quas discere, usu zril virtute ex.
FOCUSON RSA
PERFORMANCE REVIEW 2011 PRODUCTS AND SERVICES, OUR AREAS OF EXPERTISE
“Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.”
“Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.”
Q&A WITH (OUR CEO)
“Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.”
“Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis instructior.”
Q&A WITH (OUR CEO)
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.
Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis.
DID YOU KNOW? (3)
Te per decore latine conclusionemque, sed cu nemore indoctum. Vim ut constituto dissentias, at etiam nostro tractatos quo.
Detracto erroribus eam ad. Nam id iusto possit. Mel temporibus dissentiet et. At bonorum interesset eum, at duo graecis.
DID YOU KNOW? (2)
OGILVY/PUMAPresentation templates for Puma event speakers2014
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NOKIAIdeas for launch of new Nokia pre launch2011
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CITYJETMagazine advertorials and facebook assets2011
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OGILVYPitch presentation for Dulux2014
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STUDENT FINANCE12pp booklet aimed at university students providing information and advice on finance2008
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