june 2012 webinar on certification v5
TRANSCRIPT
Joe DiDonato, Editor-at-Large, Elearning! Media GroupDavid Grebow, CEO, KnowledgeStar
Advancing Your Career WithProfessional Credentialing
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HousekeepingThis session is being recorded
www.2Elearning.com(In “Events” under "Web Seminar Series” in 24-
hours)
#ELWS – Join the conversation on Twitter
To contact either of the presenters:
•[email protected]•[email protected]
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Joe DiDonato – Program Director
CEO/President/Board Roles:
• CEO for Interwise (now AT&T Connect)
• Chairman of KnowledgePlanet (now Mzinga)
• CEO of Productivity Point International
Chief Learning Officer/Senior Learning Executive Roles:
• EVP and CTLO for Countrywide Financial Corporation
• VP Worldwide Education for PeopleSoft (now Oracle)
• VP Americas Education for Oracle
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Editor-at-LargeELS/ELCE Conference Chair
LPC Program Chair
Dr. D. Grebow Ph.D, Ed.D
CEO/President/Roles•CEO at KnowledgeStar Director Roles•Director, AYP SchoolPass at McGraw Hill •Director, MindSpan at IBM•Director, Online Customer Education Services at PeopleSoft
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David Grebow
Company Leader– KnowledgeStar
Program Director– McGraw-Hill AYP
SchoolPass– IBM MindSpan
Services– PeopleSoft Online
Customer Education
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“What do your credentials tell me about what you know and know-how to
do?”
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This Webinar
• Part One: The Background• Part Two: A Closer Look• Part Three: Moving Forward
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Poll 1
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How much value would you attribute to an industry certification during the hiring process?
Part One
The Background or Who Has My Credentials?
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The Current Problem
• There was no way to– Track what you currently learn– Receive any credit for your ongoing
efforts– Let other people know you are staying
current– Assign credits for each event
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The Current Problem
– Track events from various providers– Record all events you attend– Provide for multiple levels of
achievement
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Where Are We Anyway?
The Old Formula
Course + Test + Passing Grade = Credential
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Perishable Credentials
• Credentials in industries that do not require Continuing Education need to have a date stamp or use by date
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Poll 2
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How important do you think a portable industry credential might be for the learning industry?
Part Two
A Closer Look or How Did We Get Into
This Mess?
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We Are Crazy About Tests …
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Schoolplace • 15th century - Printing press and
paper invented –Written exams in Europe
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Schoolplace • 20th century - Increasing pace of
Industrial Economy– Standardized tests
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"There is a growing technology of testing that permits us now to do in nanoseconds things that we shouldn't be doing at
all." Gerald W. Bracey
Educational Psychologist
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Workplace
• We copied what we learned from the schoolplace– Classroom, teacher, seats facing front,
classwork, homework, books, blackboard, flipchart and tests, tests, tests and more tests.
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Poll 3
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How useful do you think a cross-industry credential might be in the learning industry?
The Old Formula Again
• Entering Grade K, High School Diploma, SATs, ACT, PSAT, AP, Entrance Exams, Matriculation, Finals, Graduation, MCAT, LSAT, GMAT, GRE, Corporate Certifications, etc.
• Passing = CREDENTIALS
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Credentials
• Industry credentials are the still big differentiators
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Credentials
• Applying for Jobs– Nearly 85% of IT professionals applying
for a job have credentials
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Credentials
• Being Paid– Pay differentials ranging from 10% to
50% depending on the career field
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Credentials
• Keeping Your Job–maintenance of industry credentials
required to keep your job and/or license.
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The Conferred Credential
“Universitatus Committeatum E Pluribus Unum”
The Scarecrow, Oz Fellow27
The Very Recent Past
• We learned differently in the past• Credentials provided a snapshot
of– what we knew– knew-how to do
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The Shelf Life of Credentials
• Until the 21st century, the shelf life of knowledge and know-how was 3-5 years
• You had time to move from Novice to Expert
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Old Model Is Static
• Credentials are – locked into time and place– think B&W photography
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Poll 4
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If two candidates are equally educated, but one is certified, would you hire the one with certification?
Part Three
Moving Forward or Is This the Death of
Alphabet Soup?
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“Today knowledge is ubiquitous, constantly
changing, growing exponentially…
Today knowledge is free. It’s like air, it’s like water. It’s become a commodity...”
Harvard Innovation Education Fellow Tony Wagner
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Now
• We learn in new ways today• Credentials must provide a
moving picture of – what we know– what we know-how to do
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The Shelf Life of Credentials
• Since 2000, the shelf life of knowledge and know-how is 3-5 months
• We learn – forget – relearn so quickly no one can be “The Expert”
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“Technological-progress in the 21st century will be
equivalent to what would be required on the order of
two hundred centuries.” Inventor & Technology Historian
Ray Kurzweil
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New Model Is Dynamic
• Credentials are – constantly evolving– think Live TV “You’ve Got Credentials”
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New Credentials Trump Old
• New credentials are more important– Applying for a job– Being paid– Keeping your job– Advancing your career
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The Missing Link
• From Expertise to Expertize• The University of Us• Credentials as a Compass
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Takeaway
FUTURE PAST
Live TV B&W Photo
Online Classroom
Dynamic Static
Digital Analog
Independent Dependent
Expertize Expertise
Learn-as-you-Go Go-as-you-Learn
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“My interest is in the future, because I am going to spend the rest of my life
there.” Inventor & Engineer
Charles F. Kettering
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Poll 5
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Do you think someone with a certification will earn more money during their career?
The Learning Professional Credential
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Learning Professional Certificate Badges
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Learning Professional Certificate Credits
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The Learning Professional Credential
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Learning Professional Certificate Badges
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Learning Professional Certificate Credits
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Learning Professional CredentialBenefits
• Communicate and collaborate with the LPC Community
• Track your credits on your LPC Dashboard
• Send email notifications to employers and others
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Learning Professional CredentialBenefits
• Communicate and collaborate with the LPC Community
• Track your credits on your LPC Dashboard
• Send email notifications to employers and others
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Learning Professional CredentialBenefits
• Communicate and collaborate with the LPC Community
• Track your credits on your LPC Dashboard
• Send email notifications to employers and others
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Learning Professional CredentialBenefits
• Display the formal LPC credential you earned
• Maintain a record of new ongoing knowledge and know-how
• Gain a valuable resume credential
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Learning Professional CredentialBenefits
• Display the formal LPC credential you earned
• Maintain a record of new ongoing knowledge and know-how
• Gain a valuable resume credential
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Learning Professional CredentialBenefits
• Display the formal LPC credential you earned
• Maintain a record of new ongoing knowledge and know-how
• Gain a valuable resume credential
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Final Poll 6
If two candidates came to you with equivalent experience, but one is certified, would you hire the one with certification?
Thanks to our sponsors:
Enterprise Learning! Conference & Expo
Learn more at: www.ELCEShow.com
Between now and Friday, June 15th
Discounts: $500 off and $139 for LPC
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Elearning! Media Group
$50 Discount – June 30th
Plus Webinar = 5 Credits
Plus Past Credit
Use Code: WBR50
Learn more at:
www.lpc.2elearning.com
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