july 2015: local business (connect stonnington group)

Stonnington Survey Group of 44

Stonnington Survey GroupLocal Business

Analysis Report July 2015

Contents

1. EXECUTIVE SUMMARY 5

1.1 Overview 5

1.2 Results Summary 6

1.3 Sample 7

2. ANALYSIS OVERVIEW 10

Shopping locations and preferences 10

Shopping habits and changes 11

Online shopping 11

3. SUMMARY OF OVERALL RESULTS 14

Q1a. Shopping areas used in Stonnington 14

Q1b. Why shopping areas are used 15

Q1c. Travelling to chosen shopping areas 16

Q1d. Types of shops visited 16

Q1e. Best aspects of chosen shopping areas 17

Q1f. Ways to improve chosen shopping areas 18

Q2. Other shopping areas in Stonnington 19

Q3a. Favourite shopping areas in Melbourne 20

Q3c. Promotion of favourite shopping areas 21

Q4. Shopping areas not used in Stonnington 21

Q5. Changes to spending patterns 22

Q6. Online shopping 23

Q7. Types of products purchased online 24

Q7b. Origin of online shopping products 24

4. VERBATIM COMMENTS 26


1. Executive Summary

1.1 Overview

Topic: Local Business survey

Date: Survey – July 2015

Report – September 2015

Audience: Stonnington Survey Group

Number of respondents: 189

Purpose:This survey’s purpose was to explore utilisation of shopping areas in Stonnington, including what factors attract or detract people from visiting some shopping areas. The survey data will help to inform the marketing and branding of Stonnington’s shopping areas and assist with other economic development activities to support the development of Stonnington businesses.

Methodology: The Local Business survey Report 2015 was informed by online and hard copy surveys. Survey data was collated on Excel spreadsheets. Where possible, data was analysed quantitatively and put into a graph. When analysing the qualitative data from open-ended questions, attention was given to the variety of responses, as well as giving a ranking of popularity of responses (through counting responses of a similar theme). When analysing the qualitative data from open-ended questions, attention was given to the variety of responses, as well as giving a ranking of popularity of responses (through counting responses of a similar theme).

Advocacy, Performance and Improvement:The Advocacy, Performance and Improvement (API) department provide timely, high quality social policy and planning advice to assist and support the decision-making, service delivery and community development processes of Council. API uses social research and community engagement through the Stonnington Survey Group to assist business units to gather data on a variety of service and social issues. Analysis on a range of social and community research leads to improvements and effective outcomes in service and amenity in the City of Stonnington.


1.2 Results Summary


1.3 Sample

An analysis of the Stonnington Survey Group sample is shown in the table below. Of those respondents who provided their personal details, just over half were females (54%). The age group with the greatest representation was persons aged 45-54 years (26%). The response from 75+ years and older was very low (just one respondent). This limits the value of analysis for respondents of this age range and these results should not be regarded as representative of this age group. The largest proportions of respondents were from Malvern East (18%), Prahran (18%), and Malvern (16%) (see table 1).

% Number

Gender

Female 54% 113

Male 34% 72

Age Structure

15-24 years 7% 12

25-34 years 18% 34

35-44 years 22% 40

45-54 years 26% 48

55-64 years 20% 37

65-74 years 7% 12

75+ years 1% 1

Suburb

Armadale 13% 23

Toorak 5% 10

South Yarra 8% 15

Prahran 18% 33

Malvern 16% 30

Malvern East 18% 34

Windsor 8% 15Glen Iris 11% 20Kooyong 2% 4

Key demographics2015 Respondents

Table 1: SSG profile


Stonnington Survey Group of 44Analysis Overview

2. Analysis Overview

The following commentary is an overview of the results and covers each of the questions in the survey. Further information can be obtained through the range of data images following this including graphs and tables.

Shopping locations and preferences

Question one asked respondents to indicate which shopping area they most frequently visited within Stonnington. The majority of respondents (40% / 73 respondents) selected Glenferrie Road in Malvern, which aligns with the demographic data that indicated 47% / 87 respondents lived in Armadale, Malvern or Malvern East, making Glenferrie Road the closest shopping area for the majority of respondents. The other shopping areas that were most frequently selected included Chapel Street (High Street – Toorak Road) (16% / 29 respondents) and Hawksburn Village (13% / 25 respondents).

Respondents were then asked to identify why they preferred their most frequently visited shopping area in the form of an open-ended question. A small majority of respondents chose there centre because of the variety of shops (66% / 116 respondents) closely followed by close to home (54% / 95 respondents) and good parking (13% / 23 respondents). The majority of respondents who chose the top 3 shopping areas Glenferrie Road, Chapel Street (High Street – Toorak Road) and Hawksburn Village use these centers the most because there are close to their house followed by the variety of shops.

The next part of question one asked respondents how they usually traveled to their most frequently visited shopping area. The majority (56% / 102 respondents) got to their shopping areas by car, with walking as the next most common mode of transport (40% / 73 respondents). Only two respondents (1%) cycled to their shopping area, and 5 respondents (3%) traveled by tram. No respondents traveled by train or ‘other’ modes of transport, which may reflect a preference for local shopping areas.

The survey then asked respondents to select what kind of stores they usually visited at their most used shopping area. Food services (supermarkets, green grocers, butchers etc.) were the most frequently visited with 93% (170 respondents). Cafés, bars/pubs and restaurants were the second most frequently visited shop type (63% / 115 respondents), followed by the Post Office (57% / 104 respondents), banking and insurance (53% / 97 respondents) and bookshops/newsagents (52% / 95 respondents).

When asked what they liked most about their most visited shopping area, six out of ten respondents (60% / 104 respondents) liked the variety of the shops followed by close to home (17%/30 respondents) and good parking (10% / 19 respondents). The majority of respondents who chose the top 3 shopping areas Glenferrie Road, Chapel Street (High Street – Toorak Road) and Hawksburn Village like these centers most because of the variety of shops followed by being close to their home. Question two asked to select the top three shopping areas, and identify the main reason for selecting that area. The most frequently selected areas were High Street in Armadale (35% / 64 respondents), Glenferrie Road in Malvern (33% / 60 respondents), and Hawksburn Village (29% / 53 respondents). Reasons for choosing these shopping areas included variety of shops, specific shops e.g. (Thomas Dux, Prahran Market) and close to home.


Question three explored respondents’ favourite shopping area which did not have to be within Stonnington, the reasons why it was their favourite area, and the how they stayed in touch with its promotion. Favorite shopping areas included Chadstone shopping centre (20% / 32 respondents), the city (19% / 30 respondents) and Glenferrie Road (14% / 22 respondents). A majority of respondents who chose the top 3 shopping areas (Chadstone shopping centre, the city and Glenferrie Road) use these centres the most due to the variety of shops.

The majority of respondents (56% / 102 respondents) did not use any of the listed media types to stay in touch with promotion of their favourite shopping area. Print media (25% / 46 respondents) was the most frequently used medium for staying up to date with their chosen area, followed by websites (10% / 19 respondents) and ‘other’ (10% / 19 respondents). Only 13 (7%) respondents used social media to keep updated on their favourite shopping area, from a total of 182 respondents for this question.

Shopping habits and changes

Question five asked respondents about changes to their expenditure on non-essential items in the twelve months preceding the survey. The majority (64% / 117 respondents) stated that their spending had stayed the same, 20% (38 respondents) said they had spent less and 14% (25 respondents) had spent more. 2 respondents (1%) did not give an answer for this question.

Online shopping

Question six asked whether respondents shopped online, and whether their online shopping patterns had changed in the twelve months preceding the survey. Many respondents stated that they did not shop online (46% / 82 respondents). Of those who did shop online (54% / 97 respondents), 29% (28 respondents) had increased their online shopping in the past twelve months. The majority of online shoppers (58% / 56 respondents) said their online shopping patterns had stayed the same, while 12% (12 respondents) said they had shopped online less.

Question seven explored what products respondents were most frequently purchasing online. Fashion (45% / 44 respondents) and books (44% / 43 respondents) were the most frequently selected option. Similar selection levels were found for electronics (31% / 30 respondents), health and beauty products (30% / 29 respondents) and music/DVDs/e-books (30% / 29 respondents). Home and garden products were purchased online by 17 respondents (17%), sports equipment was selected by 4 respondents (4%), and 25% of respondents (24 respondents) selected ‘other’ types of products as their main online purchases.

The second part of question seven asked respondents about where their most visited online store was based. Most of the respondents were shopping from stores based either interstate within Australia (40% / 39 respondents) or internationally (38% / 37 respondents). Stores within Victoria were selected as the main online source by 14% (14 respondents) and the remaining 7% (7 respondents) didn’t know the predominant origin of their online shopping purchases.



Summary of Overall Results

3. Summary of Overall results

Q1a. Shopping areas used in Stonnington

Which shopping area do you mostly visit within Stonnington?

Number of respondents: 182 of 189 total respondents

Chapel

Stree

t (Dan

denong R

oad – H

igh St

reet)

Chapel

Stree

t (High

Stree

t - To

orak Road

)

Chapel

Stree

t (Toorak

Road – A

lexan

dra Ave

nue)

Greville

Stree

t (Prah

ran)

Toorak

Village

(Toorak

Road, T

oorak)

Toorak

Road (P

unt Road

– Rockl

ey Road

, South Ya

rra)

Hawksb

urn Village

(Malv

ern Road

, Haw

ksburn)

Glenfer

rie Road

(Malv

ern)

High St

reet (A

rmad

ale)

Malvern

Road/To

oronga

Road (M

alvern

)

Waverl

ey Road

(East

Malv

ern)

Other0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

3.8%

15.9%

2.2% 0.5%3.3% 1.1%

13.7%

40.1%

4.9%0.5%

4.9%8.8%

Source: Corporate and Community Planning/Stonnington Survey Group 2015Figure 1: Question 1a.Number of respondents: 182 of 189


Q1b. Why shopping areas are used

Why do you use this centre the most? (e.g. closest to my house, variety of shops etc.)


Theme 1

Good variety of shops 66%/116respondents said:

Theme 2Close to home 54%/95respondents said:

Theme 3

Good parking 23/13%respondents said:

Theme 4Supermarkets and food 20/11%respondents said:

Note: all above comments are indicative

Glenferrie Road (Malvern) x 76 Close to my home (60% / 46 respondents) Variety of shops (34% / 26 respondents)

Chapel Street (High Street - Toorak Road) x35 Close to my home (60% / 21 respondents) Variety of shops (40% / 14 respondents)


“Good variety of shops”

“Variety of shops”

“It has all services I need for everyday shopping”

“Close to my house”

“Closest to my home convenience”

“Closest to where I live and good shops”

“Convenient parking”

“Easy parking”

“Free parking and long term possible”

“Woolies Supermarket and on direct tram Route

“Good food”

I like the choice of food here - especially fish

Hawksburn Village (Malvern Road, Hawksburn) x 35 Close to my home (43% / 15 respondents) Variety of shops (28% / 10 respondents)

Waverley Road (East Malvern) x 8 Close to my home (87% / 7 respondents) Variety of shops (12% / 1 respondents)

Table 2: Summary of reasons why respondents use the chosen centre the most (top 4 centres)

Note: the percentage in the table above may not add to 100 because some respondents had a number of themes in one comment.


Q1c. Travelling to chosen shopping areas

From the option you chose in Q1a how do you get generally to your most visited shopping area?


56.0%

40.1%

1.1% 2.7%

Car Walk Cycle Train Tram Other

Source: Corporate and Community Planning/Stonnington Survey Group 2015Figure 2: Question 1c.Number of respondents: 182 of 189

Q1d. Types of shops visited

From the option you chose in Q1a what type of shops do you visit at your most used shopping area?


0.0%20.0%

40.0%60.0%80.0%

100.0% 93.4%

0.5%1.6%

57.1%

19.8%31.9%

53.3%41.2%

63.2%

20.9%8.8%9.3%3.3%

27.5%

52.2%

3.8%2.7%8.8%


Q1e. Best aspects of chosen shopping areas


What do you like most about your chosen shopping area?


Theme 1

Good variety of shops 104/60%respondents said:

Theme 2Close to home 30/17%respondents said:

Theme 3

Good parking 19/10%respondents said:

Theme 4Supermarkets and food 8/5%respondents said:


Glenferrie Road (Malvern) x 76 Variety of shops (42% / 31 respondents) Close to my home (19% / 14 respondents) Good parking (10% / 8 respondents)

Chapel Street (High Street - Toorak Road) x31 Variety of shops (90% / 28 respondents) Close to my home (22% / 7 respondents) Good quality shops (10% / 83 respondents)

Hawksburn Village (Malvern Road, Waverley Road (East Malvern) x9


“Good variety of shops”

“Quality of shops and services”

“Variety of shops - choice of supermarket”

“Close to my house”

“Closest to my home convenience”

“Closest to where I live and good shops”

“Convenient parking”

“Cheap easy parking”

“Free parking and long term possible”

“Good food”

“Variety of food”

“Supermarket and food markets”

Hawksburn) x 26 Variety of shops (38% / 10 respondents) Good quality shops (31% / 8 respondents) Close to my home (15% / 4 respondents)

Close to my home (44% / 4 respondents) Friendly shopkeepers (33% / 3 respondents) Variety of shops (11% / 1 respondents)

Table 3: Summary of reasons what respondents like most about their chosen centre (top 4 centre)



Q1f. Ways to improve chosen shopping areas

Is there anything that you would like to change about your chosen shopping area?


Theme 1

Better/ more parking 35%/41respondents said:

Theme 3

Improved footpaths / pedestrian crossings 10%/16 respondents said:

Theme 2More variety of shops 22%/26 respondents said:

Theme 4

More food and cafes10%/16 respondents said:


“Parking is increasingly difficult”

“I really like the idea of the Cato Street car park going underground and having a green park above”

“More parking”

“Better clothing shops”

“Prefer more traditional shops like good quality fruit and veg shop, fish shop, organic shops”

“Windsor lacks a good variety of cheaper shops”

“A properly paved high class footpath”.

“Make footpath more attractive and easier for pedestrians by removing cheap merchandise, stalls and others”.

“More pedestrian crossings between Wattletree Rd and High St”

“More cafes/food shops”

“More innovative food offerings in restaurants, cafes and bars”

“Proper food store”

Q2. Other shopping areas in Stonnington

What other shopping areas do you use in Stonnington? Please choose top 3 and please state the main reason you use that area.


20.0%

3.1%8.1%

13.8%18.8%

2.5% 2.5% 1.3% 3.1% 5.6% 2.5%

18.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

High Street (Armadale) x 56 Variety of shops (57% / 32 respondents) Specific shop e.g. (Thomas Dux, Philippas)

(21% / 12 respondents) Close to my home (18% / 10 respondents)

Glenferrie Road (Malvern) x 57 Variety of shops (49% / 28 respondents) Close to my home (18% / 10 respondents) Good parking (14% / 8 respondents)

Hawksburn Village (Malvern Road, Hawksburn) x 47 Variety of shops (49% / 23 respondents) Specific shop e.g. (National Pharmacy,

minimax) (23% / 11 respondents) Close to my home (9% / 4 respondents)

Chapel Street (High Street - Toorak Road) x 46 Variety of shops (52% / 24 respondents) Specific shop e.g. (Prahran Market, T2) (43% /

20 respondents)

Table 5: Summary of reasons what respondents like most about their other chosen centre (top 4 centre)



Q3a. Favourite shopping areas in Melbourne

What is your favourite shopping area to visit in Melbourne? (Does not have to be within Stonnington)


Chadsto

ne

Camberw

ell

Chapel

St

Glenfer

rie Rd

The c

ity

High St

Armad

ale

Malvern

Centra

l

Koornan

g Road

Carnegi

e

Hawksb

urn

dont hav

e one

Malvern

RoadOther

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

18.9%

3.0%7.7%

13.0%

23.1%

2.4% 2.4% 1.2% 3.0%5.3%

2.4%

17.8%


Chadstone shopping centre x 32 Variety of shops (81% / 26 respondents) Good parking (28% / 9 respondents) All shops are undercover (13% / 4

respondents)

The city x 30 Variety of shops (77% / 23 respondents) Great vibe (20% / 6 respondents) Good public transport (17% / 5 respondents)

Glenferrie Road x 21 Variety of shops (48% / 10 respondents) Close to my home (29% / 6 respondents)

Chapel Street x 9 Variety of shops (56% / 5 respondents) Close to my home (56% / 5respondents)

Table 6: Summary of reasons what respondents like most about their other centre outside Stonnington (top 4 centre)



Q3c. Promotion of favourite shopping areas

Do you keep in touch with promotion of your favourite shopping area through:


Social Media Website Print Media Other None of the above

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

7.1% 10.4%

25.3%

10.4%

56.0%


Q4. Shopping areas not used in Stonnington

Please nominate any of the major shopping areas in Stonnington that you don’t use and state the main reason why you don’t use it.

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

36.3%41.2%

46.7%41.2%

23.6%

9.9%16.5%

25.3%

42.3%

15.4%

Source: Corporate and Community Planning/Stonnington Survey Group 2015Figure 6: Question 4.Number of respondents: 182 of 189


Q5. Changes to spending patterns

Q5a. In the last twelve months have you spent more or less on non-essential items? (e.g. retail, entertainment, hospitality, dining etc.)


13.7%

64.3%

20.9%

1.1%

Spent more Stayed the same Spent less No Answer Supplied

Source: Corporate and Community Planning/Stonnington Survey Group 2015Figure 7: Question 4.Number of respondents: 182 of 189


Q6. Online shopping

Q6a. Do you shop online?


54.2%

45.8%

Yes No


Q6b. If yes, how have your online shopping patterns changed over the past 12 months?


28 . 9%

57 . 7%

12 . 4%1. 0 %

Sh o p on lin e mo re St ay e d th e sa me Sh o p on lin e le ss No An swe r Su p pl iedSo u rc e : C o rp o ra te an d C om mun it y P la nn in g /S t on n in gt o n Su r ve y Gro u p 2 01 5Fi gu r e 7: Qu es tio n 6b .Num be r o f r e sp o nd e n ts : 9 7 o f 1 89


Q7. Types of products purchased online

Q7a. What do you mainly buy online?


Fashion

Electr

onics

Home and ga

rden

Books

Sports

equipmen

t

Health an

d beauty

products

Music/D

VDs/e-books

Other0.0%

10.0%

20.0%

30.0%

40.0%

50.0% 45.4%

30.9%

17.5%

44.3%

4.1%

29.9% 29.9%24.7%


Q7b. Origin of online shopping products

With your online shopping, do you predominantly shop:


Within Victoria Within Australia (In-terstate)

Internationally Don’t Know0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

14.4%

40.2%38.1%

7.2%

Source: Corporate and Community Planning/Stonnington Survey Group 2015Figure 9: Question 7b.Number of respondents: 97 of 189


Stonnington Survey Group of 44 Verbatim Comments

4. Verbatim Comments

1b. Why do you use this centre the most? (e.g. closest to my house, variety of shops etc.)

Access to Markets and the large supermarketsAldi's at back of market. The shops I use are in this area and close to home. Parking is a problem but I try and get there early. I wish the car parks were bigger now that lots of people have huge cars. The car parking fee is wrong, we should not have to pay to go shopping.Because I can park close to the Coles supermarket and easily wheel the trolley to my car. David (Coles employee) will help me if it is piled high. From that car park I can walk to all the businesses I need.best variety of shopsCloseClose and convenient parking and array of shopsClose by with a variety of shopsClose to homeClose to homeClose to homeClose to homeClose to homeClose to homeClose to homeClose to homeClose to home & variety of shopsClose to home and has useful shops. I can do most of my regular shopping here.Close to home, lots of small businesses, like to support local.Close to home.Close to home. Has big supermarkets.Close to house, good variety of shopsClose to house, variety of shopsClose to house. easy parking. good variety of shopsClose to house. Supermarkets, Market, Chemist, Post Office, Bakeries and Cafesclose to my houseClose to my houseClose to my house and variety of shopsClose to workcloseness & variety of shopsCloseness, variety, parkingCloser to house, worth browsingCloseset to my house. Clean good quality shops. Good for clothes food books.


closestclosestclosestclosestClosestClosest and variety of stores. Free parking and long term possible.Closest for everyday shopping (food, bank, chemist)Closest my house - I can walk thereClosest supermarket to homeClosest to homeClosest to homeclosest to homeClosest to homeclosest to homeClosest to homeClosest to homeClosest to homeClosest to homeClosest to homeClosest to homeclosest to home and good range of shopsClosest to home for most everythingClosest to home, and a good variety of shops.Closest to home. Has all services I need for everyday shopping.Closest to home; best varietyclosest to houseClosest to house and variety of shopsClosest to house, despite pathetic WoolworthsClosest to my flatClosest to my homeclosest to my homeclosest to my homeClosest to my home and variety of shopsclosest to my home convenienceClosest to my houseClosest to my houseClosest to my houseclosest to my houseClosest to my houseClosest to my houseclosest to my houseclosest to my houseclosest to my house


closest to my houseClosest to my houseclosest to my houseclosest to my houseClosest to my house and best meet basic needsClosest to my house and food shops- if shopping for clothes, I'd go to Chapel stClosest to my house for day to day thingsClosest to my house for everyday shopping and Prahran MarketClosest to my house so I don't have to drive and the Prahran Market, variety of supermarket, Post Office, Bank etcClosest to my house, and has a good a selection of shopsClosest to my house, caters for most needsClosest to my house, diversity of shops,interesting areaClosest to my house, I can easily walk thereclosest to my house, lots of varietyClosest to my house, supermarkets, market, and a variety of other stores.Closest to my house, variety of shops, variety of cafes/coffee shops. I like its ambience.Closest to my house.Closest to our houseClosest to our houseclosest to our house + good cover of shops (Also Malvern Central)closest to where I live and good shopsClosest with widest range of shopsClosest; and appealingCloset to homeCloset to homeCloset to my house and quality shops.closet to where I liveColes & Safeway & Variety of little shopsConvenienceConvenience and ambienceConvenience to home and parkingConvenience, Malvern CentralConvenientConvenient to my home. Further, Coles are there.Ease of parking (in Supermarket car park). Choice of good shops with my choice of food. Can walk with my dog in this area too.Easiest to park.Easy/quick to get to and has all the shops I need. Also there is adequate car parking available.easycarparkingFree underground car parking. Variety of shops that we use, Woolworths, DJs, newsagent, Chemist, Kikki K, Typo, Bakers DelightGlenferrie Rd and High St are within walking distance. Hawksburn Village has


great veggie/fruit and specialty food shops and clothing shopsGood parking and variety of shops.Good quality of fruit & vegetable shop, butcher, fish shop, delicatessen, coffee and clothing shop. However, I don't go to the supermarket located at Hawksburn village.Got everythingGreatest range of shop I need.Grocery stores and Prahran MarketsHas a good supermarket and lots of readily available parking.Has major supermarkets and some discount stores, plus major banksHawksburn - Toscano's High St - various shops Glenferrie Rd - Organically Grain Close to my house, walking distanceIt is close to my house, takes 2 minutes by foot to the entrance, and there are a lot of shops and businesses that meet a big portion of my shopping needs.It is so much more appealing than Toorak Village (which is much closer to my home), and is an enjoyable walk away. Shops are more interesting, supermarket better run, the ambience is more European and the coffee shops better.It is within easy walking distance to my residence and has a great variety of shops - food, clothes, chemist, books/cards etc.like the shops (they are not found anywhere else)local and convenientmost convenientnearest to my house. It has most of the services I needNew Woolworths with parkingNice strip and easy to walk around as has limited street café seating which obstructs walking as it does on Glenferrie road - a real nuisance!No parking costs, adequate parking time, location, ease of car movement, has a variety of shops so I can do everything at onceNot as busy as Chapel street and there are lots of food shops.Parking convenience at Malvern Central and broad variety of shopsPrahran Market and AldiPrimarily to shop at the 'Organically Grown' shop. I also am able to visit multiple other businesses.ProximityProximityProximity - walking in fine weather and when road light. Range of shopsProximity and I can get most things I need in this precinct.Proximity. Great range of shops.Quality of stores - Toscanos, Stocked, Gewurztrammer. Toorak Medical Centrerange, proximity to home and I like that part of Chapel StReasonably close, good variety of shops, especially if Malvern Central is includedShoppingShops that I need and parking not too bad.Shops, bankspecific shops - ie Phillipa's, Tartine, Thomas Dux and others. I know what I need is there.


suites my needs, great variety of servicesSupermarket shoppingSupermarket, butcher, breadshop, pharmacyThere are a variety of stores~ clothing, shoes, Provincial (homeware) and Thomas Dux (unique good items)Handy after work, parking easy. Also personal services are located there too e.g. finance and doctors. Chadstone is too difficult to find parking.Variety Ease of parkingVariety of shopsVariety of shopsVariety of shopsVariety of shopsVariety of shops and easiest most times to parkVariety of shops and parkingVariety of shops available - the Prahran Market, independent food shops - Chinese, fruit & vegies, liquor, clothing, 2 cent stores, municipal offices, shoe mending, garden equipmentvariety of shops ease of free parking it's busy with loads of people food courtsVariety of shops including supermarketVariety of shops, I like the Chapel St atmosphere and eclectic nature of the people thereVariety of shops, large supermarket, good clothing shopsVariety of shops, quality of service & produceVariety of shops/bank/bookshopsVariety, parking, socialVillage feel, closest to my homeWalk there. Plenty of parking, both Big W and Woolworths, coffee shop/pharmacywalking distanceWalking distance to me, good variety of shops, bakery. I like strip shoppingWalking distance to the shops I likeWalking distance, and the shops are near the Prahran market.Within my residential areaWoolies Supermarket and on direct tram Route

1e. What do you like most about your chosen shopping area?

Able to complete most of shopping at one stopAccessibilityAccessibilityAll in close proximityAll major grocery stores close together.Apart from the parking difficulties it's a very pleasant street to be in ie trees in pavement, umbrellas and café table and chairs outside it. Clean!

Character.


clean and handycloseclose proximityClose to homeClose to homeclose to homeClose to homeClose to home, has it allClose to home, small and personal, good foodClose, variety of shopsColes, Woolworths are adjacentCommunity feelCommunity feeling, the fact that I know people in the shops, the convenienceconvenienceconvenienceconvenienceConvenience to home. support local business, within walking distance.convenience to our homeConvenience to where I live and available parking behind supermarket.Convenience, ample cheap parking, good environmentConvenientconvenientConvenient and friendly stripConvenient and multi functionalconvenient, compact, covers most of our needsConvenient, good choice of shopsConvenient, know some of the shop owners, workersConvienceDecent variety of stores, open late.Diversity of clothing shops, new re-vamped ColesEasy access to services with very friendly traders ADDITIONAL ANSWER Q 1d hardware storeEasy access, closeEasy access. Friendly shopkeepersEasy to get to and the convenience. Also know the traders as have been using their services for yearsEasy to get to, plenty of parking without being harassedEdgy vibe at the bottom end of Chapel StreetFamiliar with the shops and areaFamiliarity with retailers over a long period but this is frustrated these days but parking difficulties.Fed up getting parking tickets in Armadale and Glenferrie Road. I'm not alone, other friends say the same thingFood services are competitive, if you don't like one you can go to another. Post office - convenient in its position. Bookshop (Dymocks), I go to the Como to see a


film, very comfy theatre, and cleanfriendlyFriendly and helpfulFriendly, clean, convenient, good selectionGenerally can get a car parkGood quality shops close together.Good quality shops concentred in one blockgood quality stores and free parkinggood range of shops and I can walk there. Also there's a dance studio which we use on chapel st.Good shopping experience overallgood shops with good variety of stockGood varietyGood varietyGood variety and there are many services in the area.Good variety of shops, walking distancegreat variety of shops and servicesHandy provides goods and services that i use in my every day lifeHas almost every daily utility shop I needHas the variety I need.High end café and clothes shopsHigh quality storesHours of operationI can always get a parking spot.I can do all my shopping and banking etc at onceI can walk to it and it has a variety of stores.I can walk to it. When I'm too old to drive I can still be independent for a good while longer.I can walk. It has quality shops for everyday needs. It has individual shops eg. Hootsens Bakery and Jeffreys Bookshop, not just outlets for chains. Malvern Central accomodates those. I am known up there and the shop owners treat me as if I'm part of the community.I hate shopping centres like Chadstone as they are too impersonal. Strip shopping centres are much more pleasant & user friendly.

I like Prahran Market and the libraryI like shopping local. Chapel Street is vibrant & Alive!I like that they're mostly small businesses so the person who serves you is usually the owner. The staff are always friendly.I like the choice of food here - especially fish. The bookshop and the Post Office , the variety of clothes shops. My friends all shop here and dine hereI like to shop local whenever I can and I like the shops I frequentIt contains nearly all the type of shops we need especially the supermarket and atmIt has a butcher and a greengrocer, bakeriesIt is friendly


It still has a village feel about itIt's a nice middle sized shopping areaIt's a short walk and has all the essentials I need, supermarket, food markets, banks and suchit's always about close to home, plenty of parking if you choose your timeIt's close to homeIts 'feel' e.g. European-style shops, a much more welcoming atmosphere than Toorak Village which I don't like, better variety, a more relaxed pace.just the shopsLocalLocalLocal and convenient - able to walklocal shopping. support small businesslocal/diverselots of people, not to many parking restrictionsLove the cafes and the independent book stores.Most services I need are close togetherNear home, friendly atmosphere, I know the shops and some of the shopkeepers.near my homenear to homenearby shops and cafes in High StreetNeighbourhood vibe. Good hours especially beyond 5pmNew woolworths with parkingNo term limit on parking and free-also off street parkingNot as busy as other streets and also has many shops nearby (easy to walk between)nothing, except closeness.ParkingParking usually ok & I can walk to everything stillpharmacyPleasant stores, open and uncluttered environment... old world charm.proximityproximity and variety of restaurantsProximity to house and variety of shopsproximity, range of different shops in one areaQuality and convenienceQuality of shopsQuality of shops and servicesRange of shopsroximity and varietySame as answer to Q1bServices everyday needsShop keepersSmall friendly businesses


small shops, friendly shopkeepersSmall shops, variety of shops, easy car parking when you do drivesome variety in shops and close to homeStreetscape and ambiencestrip shopping, ease of access, qualitysuits our needsTh style of the streets cap appeals to me, i.e. it is not as commercial as th other parts of Chapel St. The range of shops, although changing, has a nice eclectic feel to itThat I can access a few shops at the one time.that it's all there, and it's close to home and convenient, plus I can walk!The ambience and friendly atmosphereThe availability of a range of shops of good qualityThe chemist; welcoming and great service. The 3D birthday cards in PO. Not seen elsewhereThe Coles is much better than the one on Chapel St; easier to park that around Chapel St; generally cleaner/better amenity/etc than around Chapel St.

The library is also there. can walk to each shop i wantThe quality of produce and serviceThe quality of shops. And I've been going to Tartine for over 20 years.The shopkeepers know and understand my needs.The smaller bakers, butcher etc. provide a range of services to compete with supermarrkets.The variety of goods and quality.The variety of stores, tidy street, the number of food stores, families visiting/using the area, perception of a safe area, lack of late night entertainment venues.The variety that's available.the variety, and the fact that it's a local shopping strip, but an impersonal mall (like Chadstone)There are a variety of shops, services and cafes.There is a lot of variety.There is pretty much everything I need within walking distance of my home.These small shops have stable / permanent staff who get to know you and you them, making shopping (whether obligatory or browsing) a pleasant experience.They are trying to make it clean. They have lots of trees and plants and flower gardens outside. You can see the skyToscanos, Safeway and parkingUpmarket, interesting shops. Good variety of shops. Definitely the supermarket.VarietyVarietyvarietyVarietyvariety - food stores, clothing, liquor store, cafes, etcvariety . ease of shopping. sense of communityVariety and number of cafes


Variety and parking available for 'big shops'Variety and quality of shops and cafesVariety in shopping, banking and business servicesVariety of foodvariety of food available ie 3 supermarkets and Prahran marketvariety of options, reasonable prices, close to homevariety of shopsVariety of shopsvariety of shopsVariety of shops - choice of supermarketvariety of shops - parking station at rearVariety of storesVariety, convenienceVillage feelWide variety of choices in quality goods

1f. Is there anything that you would like to change about your chosen shopping area?

A cinema would be nice, and increase the number of 2 hour, as opposed to one hour parks (I often cut short my time spent at the shops because I run out of parking time)A properly paved high class footpath. Pedestrian crossing next to Woolworths that has priority.A small park with grass and shade trees with cafes nearbyA specialist deliAdd more parkingAged 91 years, not having to climb uphill from the rear Safeway car parkAn improved tram service is needed. Remove parked cars and provide wider lanes for bicycles too. Then the footpaths can be widened. The narrow footpaths are a real,negative to shopping in Chapel Street.Better numbering of the shops. Can't see the street numbers clearly.better parkingBetter parking Better licensed venues eg bars, pubsBetter parking facilitiesBetter quality retail; more cafes/food shopsCHEAP OFF STREET PARKING IS NEEDED. Although I shop here it is often VERY inconvenient because of parking problems and streets jammed with cars. I have often had to return home without being able to park anywhere I need to be.ContentDifficulty in wheeling shopping trolleys to carEasier parking, completion of new Malvern ColesEncourage other people to shop elswhere so it is less crowded.Friday night shopping availablity


Get rid of the clubsGet rid of ugly American style franchises. More street art, more 'grunge' and 'quirky' shoppingGood banking availabilityGreater diversity every second place is a cafe coffee placeHalt destruction of Dairy Bell siteI am sorry the haberdashery moved to the far end of Malvern Station but I can park near it. My optometrist is near thereI really like the idea of the Cato Street car park going underground and having a green park above. More innovative food offerings in restaurants, cafes and barsI use the pedestrian crossing when in shopping in that vicinity, but further away e.g. tram depot region, when I need to cross the road there is always the challenge of finding an area of footpath to access that hasn't got 'fences' or planter boxes along the footpath making access onto the opposite footpath difficult.I wish some of the cafes were open later in the eveningsI wish the milk bar was better stocked, had clearer windows and the staff would look at and greet the customers because they don't. I rarely go in there but it could be an asset to our little strip.I would go for more trees and shrubs in the shopping area, more tiny gardens and planting. A bit of a tidy-up along the frintages. More small touched, eg planters with herbs, better signage (graphically speaking).I would like more cafes and /or restaurants. A newsagent or post office would be nice.I would like parking to be improved including making all the 2 hour parking on the street level at Jackson Street free (currently half is free and half is run by a private operator that charges a fee)improve the general appearance ie street scape/landscapeIn an ideal world it would be easier to cross from one side of the street to the other as a pedestrian. I would prefer to see traffic ONE WAY between High Street and Wattletree Road and the street traffic 30kmph. Trams would still travel along here.Increased parkingInfrastructure! More parking!!Less $2 shops and less fast food outletsless beggars and no pokies. No smoking where food is consumed. No fixed footpath screens around tablesLess below average clothing shops and better ones insteadLess designer shops, no smoking from the hawksburn hotel on Williams roadLess massage shops & less chain storesLess pubs and cafes and more shops like hardware stores. Less trafficless restaurants more mixed businessless traffic, cleaner especially at the back of shopslonger parkingMake footpath more attractive and easier for pedestrians by removing cheap merchandise, stalls and others. Café type seating looks good and creates a feeling of ambience. Business owners od have 'shop space' to display their merchandise.Maybe angle parking to create some more spaces, and to address the apparent inability of many to properly parallel park! It is truly amazing some of the


pathetic efforts to park that you can witness down there :)Messy looking with signageMore al fresco dining.more alternatives to Coles/Woolworths add cinema bring back Targetmore choiceMore convenient car parkingMore decorations during Easter and Christmas periods.More disabled carpark spaces, pleaseMore disabled parking, I used to be able to walk or cycle to the shops but I now have minor disabilities which means I can no longer do that and I have to drive

More 'down market' shops are creeping in, lessening the quality and distinctiveness of the shopping strip (eg fast cheap food outlets, discount shops)More free 2hr parking Less pop up shopsMore non-Asian restaurants in Waverley Rd so that variety within walking distanceMore outdoor green areas with trees and seats. Also more 2 hour free parking - when I go with my neighbour, it is difficult to find a park around lunch time on weekdays.more parkingmore parkingMore parkingMore parkingMore parkingMore parking - particularly now as sections of our lovely suburb are being overdeveloped with tacky flatsMore pedestrian crossings between Wattletree Rd and High St, Bring back Target to Malvern!!! SO many locals are missing Target. Although I visit Glenferrie Road as my main shopping locale and would support the local traders over big stores I rarely go to Malvern Central anymore because Target is missing for those essentials like children's clothes.More pedestrian crossings. One is needed especially near the tram depot...More places to sit down more room on the footpath.more social connections. Convert tram station to mixed housing, aged housing, social and community use. Remove all trams permanently and replace with busses.More trees, Council keeps talking about it & nothing happens!More variety of storesMove it into centre of StonningtonMove the Tram stop closer to the Woolworths SupermarketNo further developmentNo more paying for parkingno,parking OKNo.No. I am very happy with it.not reallynot really


not reallyNot vibrant like HawksburnOpening at 6.30 rather than 7am would be beneficialParking / trafficParking can be tightParking close to darling road tram stop could be removedParking is increasingly difficult.Parking tije limits - more 2 hour parking spotsParking; ATMs only, the poor stock selection in WoolworthsPedestrian and cycle access does not seem important to the Chadstone centre, should improve.People drunk and leaving nightclubs and what appears to be 'financial dealings going on, on the street outside these premises at 9am on a saturday- it can be quite intimidatingPerhaps slightly more parkingPossibly another pedestrian crossing closer up the Town Hall endprefer more traditional shops like good quality fruit and veg shop, fish shop, organic shops, cinema within walking distance. Those are lacking in ArmadalePrices tend to be higher in this area than for eg at Ashburtongproper food storeremove chairs and tables (cafes) 10am openingsRemove railway crossing Remove ugly overdevelopment (Aldi, Spotlight highrise near railway station)remove some cluttered space on pavements.Remove the inappropriate development along Malvern Road (new apartment near Williams Rd)Safe for bikes so I could safely ride there and know my bike wouldn't be stolen while in shopsShops need to be wheel chair and pram accessible at the threshold and there needs to be space in the shops to manouvreshould support Australian owned and madeSometimes it's difficult to walk down the footpath on the north side of the road especially if I'm in a hurry.Stop people doing u-turns, Limit more parking to 30'. Fine cars for double parking and parking during clearway hours. Some cars leave their car double parked to go into a shop.streets could be refreshed a bit to make it look more smarterThat you can also find and get a car park, and you don't have to buy a ticket.The high rise apartments (too late already permitted) - makes area cluttered and ordinary... loosing old world charm: our heritage.The parking system and council enforced '$2 trolleys' are very annoying.The traffic is already bad so maybe limiting trucks during peak hours. I have noticed an increase of trucks in general going through Malvern Road. Maybe because of constructions around or delivering goods? Can restrict the time for them to a quieter slot of the day?the traffic is RIDICULOUS and getting worse. Glenferrie road between Wattletree and High street is a JOKE.There is nowhere to buy small electrical goods or hardwear


There reallly are enough food outlets and hairdressers along Glenferrie Road so some diversity would be good.This is my closest location for groceries and the costs are very high. My preference is to use the cheap fruit and veg place behind chapel street, Coles or the queen vic market but it's not always possible to travel to get the best variety/ pricesToiletstoo many bars, not enough fresh food storesTraffic congestion/parkingTraffic is absolutely horrific. Parking an expensive nightmare.Traffic.Urgently need bike parking which I have requested from council for many years.Wider walkways on footpaths.Will they every stop expanding? Will they connect to public transport? Will they make it easier to get around?Windsor lacks a good variety of cheaper food shops. However, this is what the 'market' wants.Yes more off street parking, the area needs to be jazzed up some what i. e. modernisedyes Prahran Market car park is a disgrace and in need of a complete steam clean. The stair wells turn into soggy steps during rainfalls. Stonnington residents should have 1 hour free parking.Yes! Since 'Red Mullet' disappeared, there isn't a decent retaurant offering take-away cooked fish. Also, there isn't a good shop offering sandwiches. I bought one in Georgio's recently which I thought was too pricey - $12, nearly $13 for a cheese & basic salad sandwich!! Won't buy one in there again.YES! Some parks and open spaces with seating AND BINS, especially at the pedestrian accesses, where people can eat their takeaways in pleasant surrounds and then discard their waste packaging in the bins provided and not in nearby Stonnington's Parks and streets. This way Centre Management is responsible for the it's own litter and not Stonnington Council or local residents.

Q2. What other shopping areas do you use in Stonnington? Please choose top 3 and please state the main reason you use that area. - If selected, please state why?

cafesCafes/Restaurantsclose to home.close to workClosest to home and great coffeeclothes/pubsCoffee Shopsdiverse food venueseclectic nature, young and hip vibefriends live there so I go for coffeeFunky and developinggood restaurantsGood shops


good shops, accessible, diverse, more agreeable socio-economic mixGreat op shopsI like its varied population-more diversity, grungy, in a real way.Good value shops, op. shops and the rich tap[estry of human existence.Like the op shops and coffee in this arealocationMore food shopping outlets and still close to home, plus close to the marketmore shopsmy favourite restaurants are in this areaon no 5 tram lineOne shop only - coffee suppliersonly visit to go to Rebel for sports gearop shops and cafesOp shops. CafésPaint spot,post officePrahran MarketProximity to homeQuirky shops & great Op ShopsRarely use it. My children g to school there so main reason is coffee.Rebel SportRestaurantrestaurantsrestaurantsrestaurants and cafes, comic book store, clothingRestaurants, cafes, bars, fashion, dry cleaning, newsagentRestaurants, Retail, CafesThe best variety and style of restaurants. It's eclectic. I feel any style goes. Close proximity to homeWalking accessibility

3a. What is your favorite shopping area to visit in Melbourne? (does not have to be within Stonnington)

Albert Park VillageAs above - HawksburnBridport Street, Albert ParkBrunswick St FitzroyBrunswick streetCamberwellcamberwellCamberwellCamberwell Hight St


Camberwell JuctionCarnegieCarnegieCBDCBDCBDCBDcbdCBDCbdCBDCBDCBD & Gertrude Street FitzroyCBD MelbourneCentral ParkCentre Road, BentleighChadstoneChadstoneChadstoneCHadstoneChadstonechadstoneChadstoneChadstonechadstoneChadstoneChadstoneChadstonechadstoneChadstoneChadstoneChadstoneCHADSTONEChadstoneChadstoneChadstonechadstoneChadstoneChadstoneChadstoneChadstoneChadstoneChadstone and City


Chadstone shopping centrechadstone shopping centreChadstone Shopping CentreChadstone, High St and visit the city.changes with what I am requiringChapel StChapel stChapel St - High and Toorak Roadchapel st WindsorChapel St, Dandenong to Malvern RdChapel streetChapel StreetChapel Streetchapel street, windsorCityCitycityCityCityCity centreCity of MelbourneCity of MelbourneCity of Melbourne - city centreColes SouthlandCoventry St, South MelbourneDepends what i'm looking fordo not have onedon't have favouriteDon't have onedon't really have one. Could be High St or Trak VillageEmporiomEMPORIUMFarmers' markets at Collingwood childrens farm and Patterson reserve, Hawthorn. Slow food market at Abbotsford. Veg out market at St KIlda.Fitzroy Street, BrunwickFitzroy, North Carlton and NorthcoteForest Hill ChaseGlenferrie RdGlenferrie rdGlenferrie Rd and side roads, Malvern CentralGlenferrie Rd between Dandenong Rd and High SGlenferrie rd MALVERNGlenferrie Rd Malvern & Malvern Central


Glenferrie Rd, Toorak RdGlenferrie Rd. as I would visit Organically Grown at least twice a week.Glenferrie RoadGlenferrie RoadGlenferrie RoadGlenferrie RoadGlenferrie RoadGlenferrie Road MalvernGlenferrie Road MalvernGlenferrie Road MalvernGlenferrie Road MalvernGlenferrie Road malvernGlenferrie Road, MalvernGlenferrie Road, MalvernGlenferrie Road, MalvernHawksburnHawksburnHawksburnHawksburn or High StHawsksburnHigh St ArmadaleHigh St.High streetHigh street ArmadaleI don't have a favorite - just whatever is close to home that has the shops/products I need. Usually Chapel Street has many things I need other wise Victoria Gardens or Chadstone.I[m not much of a shopperKoornang Road Carnegiekoornang road carnegieleos in KewMailing RdMaling Rd, Canterbury, Church St, BrightonMalvern CentralMalvern CentralMalvern CentralMalvern CentralMalvern Rd, HawksburnMalvern RoadMalvern Road and Tooronga Roadmany different locations for diferent needsMelb CBD and Vic MarketMelbourne cbdMelbourne City


Melbourne city and ChadstoneN/ANeerim Rd, CarnegieNicholson St, Carlton North or St George's Rd, Nth Fitzroy.no favourite shopping areaNo favourites - just conveniencenoneNone - I hate them all.Oakleigh Shopping CentrePhrahanPrahran - Chapel St from River to HighPrahran market area and Chapel StPrahran MarketsPuckle Street Moonee Ponds & Main Rd MorningtonPuckle Street, Moonee PondsQV in the CBD.Smith and Brunswick St FitzroySouth MelbourneSouth Melbourne marketStockland ToorongaStonningtonStrip shops in places like Daylesford and KynetonSydney Road BrunswickThe cityThe cityThe city (CBD)The City of MelbourneThe city, EmporiumThe City, so many more shops, I just hop on the tramsThe Glen, Koornang Rd Carnegie, High St AshburtonThe various shopping areas in StonningtonToorak VillageVic MarketVictoria market
